Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
Episode 14: To kick off the new year, host Alex Lieberman (@businessbarista) is bringing you a very special episode of The Crazy Ones featuring Morning Brew Co-Founder and CEO Austin Rief (@Austin_Rief) and special guest Sahil Bloom (@SahilBloom). In this conversation moderated by Sahil, Austin and Alex recount the early days of building Morning Brew, the scrappy ways they grew their subscriber base, and the biggest mistakes and lessons learned along the way.
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(00:51) - Intro
(02:25) - How Austin and Alex handled the doubters early on in creating Morning Brew
(07:18) - What Austin and Alex imagined their careers would be prior to starting Morning Brew
(11:03) - How Austin and Alex met
(16:39) - How Austin got involved with Alex’s newsletter
(19:48) - How the original newsletter looked in its first iteration
(21:06) - What allowed for Morning Brew to be successful in the early days
(27:46) - The scrappiest tactics Alex and Austin used to grow the newsletter readership early on
(33:40) - The marketing strategy that continues to shape how Alex and Austin approach the business today
(36:40) - How Alex and Austin scaled voice as Morning Brew grew
(40:20) - What sealed the deal for Alex and Austin to hire the current managing editor
(43:44) - The biggest mistakes that Austin and Alex made along the way
(47:47) - What led to Alex deciding to step down as CEO and Austin becoming CEO
(52:19) - Alex and Austin answer whether success and wealth has made them happier
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