The Crazy Ones
Nov. 3, 2022

Can Elon Turn the Twitter Ship Around?

Episode 5: EMERGENCY POD – Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) had to spontaneously hop on the mic to talk about Elon’s $44 Billion takeover of the world’s most topical social app, Twitter, and the steps he’s already taken to monetize the company. Then, the crew plays “what would you do as Elon Musk” and give their own ideas into how to turn the Twitter ship around.


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Alex Lieberman (@businessbarista)

Sophia Amoruso (@sophiaamoruso)

Jesse Pujji (@jspujji)


00:00 - Cold Open

00:58 - Intro 

01:11 - The Rundown

01:41 - Chronology of Elon’s story acquiring Twitter

06:41 - Elon announcing Twitter Blue

10:38 - Elon’s new Twitter Cohort

12:37 - Advertisers hinting to pull money out of Twitter

13:35 - Jesse’s on what he’d do as CEO of Twitter

17:06 - Sophia on never wanting to be Elon Musk

21:29 - Alex on the 6 Steps to turn Twitter around

23:17 - How the crew would monetize Twitter

26:23 - Lessons for entrepreneurs watching


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