Search engine optimization (SEO) helps new listeners find your podcast on Google. Podpage builds every episode page with SEO best practices baked in — you don't have to set anything up.
What Podpage does automatically
- Search-friendly URLs — every episode gets a clean URL that search engines can easily index.
- Automatic meta tags — Podpage generates each page's meta tags from your episode's title and show notes, so your episodes show up well in search results. Learn more in Auto-Formatted Metadata.
- Clean, structured HTML — pages are built so search engine bots can crawl and understand your content efficiently.
- Schema.org markup — structured data tells search engines the page is a podcast episode and identifies elements like transcripts, so Google can show richer results.
- Links between episodes — episode pages link to related episodes and categories, which keeps visitors exploring and strengthens the SEO of your whole episode library.
- Sitemap inclusion — every episode page is added to your automatically generated sitemap so search engines know it exists.
Going further
Want to optimize beyond the defaults? The Advanced SEO Analysis tool (available on the Elite plan) grades each page and gives specific recommendations, including optimizing around a focus keyphrase.
Tip: To see how Google views your site, verify it with Google Search Console.