Sales & Marketing Episodes

Guest: Tom Fenoglio, Co-Owner & Co-Founder of Fenom Comics Host: Julie Riga Join Julie as she sits down with Tom Fenoglio, who transformed his Hollywood screenwriting dreams into a thriving comic book empire. Alongside his brother Joe, Tom co-founded Fenom Comics, creating an impressive universe featuring titles like Hunter Ninja Bear, Star Riders, and Something Fierce. In this episode, Tom reveals how he pivoted from chasing Hollywood success to building his own creative empire through comic...

Podcast guesting only works when the right ingredients are in place, and leaving out even one can ruin the whole recipe. Julie Riga and Jessica Rhodes, CEO of Interview Connections, explore why so many leaders say guesting did not work for them and what it truly takes to make it pay off. From trust and searchability, to relationships, to the confidence and storytelling that turn a good guest into a great one, this episode is a practical guide for any entrepreneur, coach, or leader who wants visibility with purpose.

Julie sits down with video production expert Fabian Martinez to unveil the brand new Stay On Course Podcast studio and break down what it really takes to create content that builds trust, confidence, and lasting business success.

Mila Snider: Guiding Florida Families to the Right Coast and the Right Life In this episode of the Stay On Course Podcast, host Julie Riga sits down with Mila Snider, a South Florida real estate advisor with LAER Realty Partners Bowen. Mila helps buyers, sellers, investors, and relocating families navigate both coasts of Florida with confidence, care, and clear communication. Originally from Ukraine and later a resident of Vermont, Mila made the decision more than a decade ago to pack her car and drive to Florida for good. That leap of faith became the foundation for a purpose-driven journey and a career built on helping others find not just a house, but a lifestyle that fits them. Mila also serves as a Florida director, attending meetings in Orlando and Tallahassee to stay current on new laws, contracts, and market trends across the state. She and her husband own homes on both the sunrise and sunset coasts, giving her firsthand insight into the lifestyle each region offers. Her persp…

Cooking Up Your One-of-a-Kind Signature Offer: The Four Ingredients for Success Guest: Deborah C. Smith, Marketing Strategist and Holistic Business Coach Host: Julie Riga Overview What does it really take to build a signature offer that sells, scales, and sets you free? In this episode, Julie Riga sits down with Deborah C. Smith, a marketing strategist, holistic business coach, and host of the Mindset to Market Podcast, to break down four essential ingredients every purpose-driven entrepreneu...

Your Story Is Your Greatest Asset: Building a Narrative Operating System That Drives Real Growth Guest: Rain Bennett, Award-Winning Filmmaker, Author and Fractional Chief Storytelling Officer Host: Julie Riga What if your story was not just a marketing tactic but the very strategy that drives transformation, alignment, and legacy in your business? In this episode of the Stay On Course Podcast, host Julie Riga sits down with award-winning filmmaker and Fractional Chief Storytelling Officer Rain...

Give First and Win Bigger: How Great Partnerships Start with Generosity, Not Negotiation Guest: Stan Valo, Founder of eDots Host: Julie Riga Overview What if the key to business growth wasn't in closing deals, but in giving first? In this episode of Stay On Course, Julie Riga sits down with Stan Valo, founder of eDots and a 21-year e-commerce veteran, to explore a transformational mindset shift. Stan unpacks his three-ingredient recipe for partnership success that helped him build a purpose-...

Your Brand Is Your Business Outfit: The Unspoken Rules of Brand Identity That Drive Real Growth Guest: Lexy Rubin, Owner and Creative Director of Rubin Design Company Host: Julie Riga Overview In this episode of the Stay On Course Podcast, Julie Riga sits down with Lexy Rubin, Owner and Creative Director of Rubin Design Company, an award-winning branding agency in South Florida. Lexy is a purpose-driven brand strategist whose career spans NASA internships, New York City corporate branding, an...

Selling from the Soul: Confidence, Grit and Purpose-Driven Success Host: Julie Riga | Guest: Monique Iacobacci What does it truly take to show up every day with confidence, resilience, and authentic purpose, even when doors are being slammed in your face? In this heartfelt episode, Julie Riga sits down with her longtime friend and powerhouse sales leader Monique Iacobacci to explore the mindset and soul-driven conviction behind over a decade of transformational selling. From polar-vortex cold ...

From Content Overload to Curated Influence: The Future of Connection Overview In this transformative episode, Julie Riga sits down with Kyle Hudson, founder and CEO of Stacklist, to explore how curation, not content creation, is becoming the future of trust and influence in an AI-driven world. Kyle shares his journey from building digital solutions for Google, Disney, and Coca-Cola to creating a platform that helps service professionals own their client relationships. Together, they dive into t...

Stop Chasing Maybes: The Perfect Fit Client Method for B2B Sales Success Overview In this transformative episode, Julie Riga sits down with Nicoleta Hajek, founder of Pro Sales and the voice behind Empower Sales by Nico, for her very first podcast appearance. Nicoleta reveals her powerful Perfect Fit Client Method - a simple yet revolutionary approach that helps SME founders and technical teams build repeatable B2B sales systems. Together, they explore the three-part framework (FIT, IMPACT, URG...

Aligning Your Marketing for Long-Term Growth: The 3 Essential Ingredients Every Business Owner Needs In this transformative episode, Julie Riga sits down with Jeremiah Aut, founder and CEO of Involved Digital Marketing, to explore the strategic foundations that drive sustainable business growth. Jeremiah shares his journey from fragmented experimentation to focused execution, revealing the three essential ingredients that align marketing strategy with long-term success. Whether you're a small b...

The Art of Presence: Ingredients for Success in Leadership and Life Guest: Gabriella Salvatore, Global Organizational Effectiveness & Leadership Strategy Advisor Host: Julie Riga Overview In this transformational episode, Julie welcomes Gabriella Salvatore to explore authentic leadership presence. Gabriella shares powerful insights on being truly present in our hyper-connected world. This conversation reveals the deeper practice of presence - how to listen, connect, and lead with clarity even w...

The Elevator Pitch Recipe: Crafting Marketing Messaging That Stops the Scroll Guest: Katie Lantukh, Founder of Murphy Marketing Host: Julie Riga Overview In this transformative episode, Julie Riga sits down with Katie Lantukh, founder of Murphy Marketing, to decode the art of the perfect elevator pitch. Katie reveals her proven recipe for creating marketing messaging that captures attention and inspires action. Together, they explore the critical ingredients every business leader needs to craft...

Stay On Course Podcast - Episode Show Notes Flex Your Resilience Muscle: The Three Pillars of Leading Through Change Guest: Sheena Eizmendiz, CEO & Founder of The WellBiz Host: Julie Riga About This Episode Julie sits down with Sheena Eizmendiz, a resilience champion and CEO of The WellBiz, a boutique consulting firm driving organizational development and cultural transformation. Sheena is a bestselling author and keynote speaker who blends positive psychology with strategic leadership to help...

Know Your Numbers: The Three Essential Ingredients for Small Business Success, In this powerful episode of Stay On Course, host Julie Riga and guest Anthony Velocci, a fractional CFO, reveal why knowing your numbers is the foundation of small business success and financial freedom. They explore how leadership, legacy, and expert strategy converge when entrepreneurs finally confront the fear of finances and step into clarity and abundance. Anthony shares practical steps for setting realistic tar...

Ridiculously Easy Customer Experience Secrets with David Avrin A Must-Listen for CEOs, Entrepreneurs, and Leadership Professionals If you're a CEO, founder, executive leader, or HR professional looking to enhance leadership capabilities, build executive presence, and deliver customer experience that drives retention and revenue, this episode is for you. In this powerful episode of Stay on Course, Julie Riga sits down with David Avrin, one of the world’s most in-demand customer experience and bu...

The Art of PR: How Small Businesses Can Earn Media Coverage with Ed Katz Episode Summary In this invaluable episode of Stay On Course, host Julie Riga sits down with Ed Katz, an award-winning PR expert and founder of Katnip Marketing, to reveal how small businesses can effectively cut through media clutter and gain valuable publicity. This conversation delivers powerful media strategies and PR insights for entrepreneurs, authors, and service providers looking to amplify their brand without a mas...

"Ridiculously Easy" Customer Experience Secrets with David Avrin Summary: Julie Riga sits down with David Avrin, one of the world’s most in-demand customer experience speakers and author of "Ridiculously Easy to Do Business With." David reveals why businesses lose customers to friction (not competitors), how to future-proof your client interactions, and why "speed" is the new loyalty driver. Packed with laugh-out-loud stories and actionable fixes for broken customer journeys. 🔥 Key Takeaway...

How to Confidently Sell Yourself in Job Searching and Sales by Joey Himelfarb In this insightful conversation, Joey Himelfarb dives deep into how to "act as if", a mindset strategy essential for executive confidence building, career fulfillment, and success in both sales and leadership. Acting as if isn’t about pretending, it’s about being prepared, doing the work, and showing up with the confidence of someone who’s already achieved success. Joey shares strategies for: ✅ Building your personal ...

The Power of Public Relations for Small Business Owners with Allie Zendrian Summary: In this episode of Stay on Course, Julie Riga welcomes Allie Zendrian, founder of A to Z Communications and editor-in-chief of Brand News. With a rich background in journalism and public relations, Allie shares actionable strategies small business owners can use to elevate their visibility and credibility through thoughtful media engagement. Julie and Allie dive into the often-misunderstood world of PR, demysti...

Creating a Fully Integrated Life: Mindfulness, Self-Care, and Entrepreneurship with Michele Bonds Summary: In this episode of Stay on Course, Julie Riga welcomes Michele Bonds, a creative entrepreneur, artist, and coach. Michele shares her journey of leaving the corporate world to pursue her passion for art and entrepreneurship. They discuss the importance of mindfulness, self-care, and listening to oneself in creating a fully integrated life. Michele shares her three key ingredients for a fully...

Mastering Brand Tone of Voice for Success: The Power of Words, Engagement & Trust with Cleoniki Kesidis SUMMARY: In this episode of Stay on Course with Julie Riga: Ingredients for Success, Julie interviews Cleoniki Kesidis, expert copywriter and founder of CEK Copywriting, on mastering a brand’s tone of voice for success. Cleoniki emphasizes the power of words in shaping brand perception, trust, and engagement, highlighting the common mistake of focusing solely on visual branding while neglectin...

Mastering SEO, Keyword Research & Digital Marketing Strategies for Business Growth with Jeff Clanton Summary: In this episode of Stay on Course, host Julie Riga and co-host Scott Smith welcome Jeff Clanton, co-owner of Blue Creek Digital LLC, to discuss the power of SEO, digital advertising, and content marketing. Jeff shares expert insights on keyword research, search intent, and SERP features like featured snippets and FAQ sections to enhance online visibility. He highlights the importance of ...