Online Grocery Hits a Record 64% of U.S. Households | Fast Five Shorts

Online grocery shopping just reached another major milestone, with nearly 64% of U.S. households purchasing groceries online in September and sales climbing 20.7% year over year in Q3. According to Brick Meets Click, online grocery now accounts for a record 20.9% of total grocery spending, with delivery growing more than 30% while pickup increased only in the mid-single digits.

With one in every five grocery dollars now being spent online, should grocers double down on their own delivery capabilities or continue relying on platforms like DoorDash and Instacart? Chris Walton, Cory Painter, and Anshu Prasad explore the economics of fulfillment, the risks of third-party dependency, and what it really takes to compete as online grocery becomes a core part of the business.

Watch the full Fast Five episode here: https://youtu.be/yRpWJ5ICqBs