Private practice physical therapy owners: stop selling visits and start selling outcomes. In this episode, Jimmy McKay and Dave Kittle break down how PT clinics can grow revenue, attract ideal patients, and turn one-time visits into long-term relationships. Most clinics market themselves as providers of treatments or visits. But patients…
We talk about why most physical therapy clinics fail to grow by hiring the same type of people, and instead break down the five essential roles you need to build a successful clinic: the closer (trusted therapist), the fixer (expert problem-solver), the inside man (referral connector), the hacker (content creator),…
Most physical therapy clinics market the wrong thing. They promote visits, treatments, and techniques — but patients don’t actually want those things. What they want is the outcome: getting back to running, lifting, sports, or living pain-free. In this episode, Jimmy McKay and Dave Kittle explore how PT clinic owners…
We discuss the biggest marketing mistake physical therapy clinics are making—positioning themselves as the hero instead of the patient. We explain that patients don't want to hear about therapeutic exercises; they want to run, lift, play sports, and live pain-free. We compare clinics to a phone booth where Clark Kent…
Private practice physical therapy owners: learn the KPIs that drive clinic growth, PT marketing ROI, and revenue forecasting. This MBA for the DPT lesson shows PT clinic owners how to track leads, visits per case, and key business metrics that predict success. Most physical therapists open a clinic without ever…
A comment calling hospital PTs “discharge monkeys” kicks off a real conversation about burnout, autonomy, and what the system incentivizes. Rebekah Griffith and Jimmy McKay unpack why acute care PTs feel boxed into discharge throughput, how that attitude spreads through teams (presenteeism), and what leaders can do to get great…
We break down the first five critical things to do immediately when starting a physical therapy clinic with minimal digital presence. We discuss claiming your Google Business Profile to ensure local visibility, creating a simple and clear website, securing your business name across all major social media platforms, focusing on…
We break down the first five essential strategies for launching a physical therapy clinic with no existing patient base. We talk about becoming the mayor of your zip code through community engagement, filming everything your patients ask about, setting up a free advice booth in local spaces, prioritizing your personal…
Private practice physical therapy growth doesn’t start with better marketing, tighter operations, or smarter reimbursement strategy. It starts with relationships. In this MBA for the DPT lesson, we break down how hiring physical therapists, reducing cancel no-shows, improving patient adherence, and driving clinic revenue all trace back to one core…
Private practice physical therapy owners and staff PTs negotiate every week — salary, leases, vendor contracts, payer rates. If you don’t prepare, you lose margin. This MBA for the DPT lesson breaks down practical negotiation strategies PTs can use immediately to protect profit and reduce risk. In this session, we…
Private practice physical therapy, clinic growth, and career leverage all come back to one thing: your brand. In this MBA for the DPT masterclass, we break down how physical therapists can build a personal brand that creates opportunity before they need it — whether you're a new grad, staff PT,…
Hiring physical therapists for your private practice isn’t guesswork — it’s a business skill. In this MBA for the DPT episode, we break down how clinic owners can improve interviews, set clear salary expectations, avoid hiring mistakes, and build a team that actually fits their culture. If you’re a PT…
We discuss the first of seven ways to flip healthcare recruiting in 2026 by introducing a job nutrition label concept. Instead of vague job offers with generic descriptions like competitive pay and supportive culture, we advocate for complete transparency by publishing all job details on one page—salary ranges, visit expectations,…
We discuss the second strategy in a seven-part series on transforming healthcare recruiting. We explain how the market has shifted—there are now 100 open jobs for every clinician—yet many organizations still conduct interviews using outdated 2003-style panel approaches. We talk about flipping the script by letting clinicians run the interview…
We discuss number three in our seven-part series on flipping healthcare recruiting. We talk about how many clinics claim they can't offer flexible schedules like four-tens, hybrid work, or school year schedules—but the real issue is that they won't. We explain that rigid clinic structures repel flexible humans, and that…
Private practice physical therapy, cash-based PT, and clinic careers are being shaped by one silent force: student loans. This MBA for the DPT episode breaks down PSLF, income-driven repayment, and forgiveness strategies so PTs and clinic owners can make smarter financial decisions and avoid burnout. If you’re a DPT feeling…
Private practice physical therapy owners, staff PTs, and new grads: if you’re frustrated with reimbursement cuts, burnout, TRICARE rules, or feeling unheard — this MBA for the DPT episode is your playbook for advocacy that actually moves the needle. Advocacy isn’t politics. It’s business strategy. It’s communication. It’s protecting patients,…
Private practice physical therapy owners and clinic directors: your commercial lease negotiation could cost you $100,000–$300,000 if handled wrong. In this MBA for the DPT session, we break down lease vs buy decisions, landlord tactics, and how PTs can protect cash flow and long-term equity. Most PTs negotiate 3–5 leases…
Private practice physical therapy owners and clinic directors: if your patient retention is low, your self-discharge rate is high, and you’re constantly chasing new evaluations, this episode is for you. In this MBA for the DPT session, we break down the psychology of sales inside your clinic — and how…
A real-world clinic-owner problem: a therapist who wants the upside (patients “dropped in their lap”) but won’t do the minimum (timely notes, accountability). Dave and Jimmy walk through the practical HR/documentation approach, how one low-effort teammate drags culture and outcomes, and the retention strategies that keep high-value patients loyal to…
Episode theme: If your marketing “isn’t working,” your real bottleneck is usually operations + friction—and tech/ads will only amplify what’s already broken. What we covered • The blizzard story: how a “post-visit survey” fired after a visit that never happened—and what that signals about your systems • Why everything is…
In this episode, we dive into the highly anticipated 2025 revision of the Clinical Practice Guidelines for Hip Pain and Mobility Deficits—Hip Osteoarthritis, published by the APTA Academy of Orthopaedic Physical Therapy. Join us as we explore the latest evidence on how to best classify, examine, and treat patients living…
Private practice physical therapy clinic owners: hiring physical therapists, documentation compliance, and patient retention will make or break clinic growth. In this episode, we break down how to fire the wrong fit, protect your practice with clean HR process, and build brand loyalty so patients stay—even when therapists leave. If…
I discuss how physical therapists can be agents of change in healthcare by taking responsibility for both successes and failures. I address common misconceptions about physical therapy, explaining that we treat the entire movement system—not just post-operative cases—and emphasizing the importance of habilitation and prehabilitation. I also highlight that effective…