We discuss five critical reasons why clinics fail to grow, starting with messaging problems and the importance of clear differentiation. We explore how convenience without conviction limits growth, the necessity of consistent branding across all staff, the difference between looking professional and being remarkable, and most importantly, the need to…
I discuss what success means in physical therapy and the critical gaps preventing PTs from achieving it. We explore how the pathway to success in PT differs from linear professions like law, and why many physical therapists default to clinical practice without considering broader career possibilities. I highlight how the…
We discuss how one underperforming therapist with tolerated mediocrity can damage your entire clinic's culture. We explore how top performers don't quit hard work—they quit low standards. We break down why protecting standards is more important than protecting feelings, and how establishing non-negotiables around things like timely notes, effort level,…
In this episode, Jeremy VanDevender breaks down what actually drives PT clinic growth and retention: leadership that listens, clear career pathways (clinical + exec), and a revenue-first mindset that doesn’t sacrifice patient experience. We talk Great Resignation lessons, burnout, work-life balance shifts, value-based MSK, hybrid models, and how clinic owners…
Physical therapy can’t survive on “me, me, me” messaging. Dr. Lisa VanHoose breaks down why rehabilitation deserts are growing, why gatekeeping admissions is fueling the PT workforce shortage, and what it looks like to rebuild the profession around community, access, and relational capacity—not just credentials and productivity. We talk rural…
Private practice physical therapy owners and cash-based PT clinicians: if you’re busy but your revenue isn’t matching the effort, this episode is for you. We break down why most PT clinics struggle with clinic growth—not because of marketing or reimbursement—but because they’re trying to treat everyone. Doug Adams (CEO of…
Acute care physical therapy burnout is real—and it’s costing hospitals outcomes, retention, and morale. If you’re a PT or clinic owner, this episode shows how to protect agency, stop presenteeism, and lead people back to great care. Too many hospital PTs feel reduced to “discharge planning.” Rebecca Griffith breaks down…
Private practice physical therapy marketing not working? Here’s how clinic owners fix growth by repairing operations, reducing friction, and upgrading patient experience—before spending more on ads. If you’ve ever said “marketing just isn’t working,” this episode is your gut-check: tech and ads don’t fix broken processes— they scale them. You’ll…
If your clinic feels busy but profit isn’t increasing, this episode will hit home. Doug Adams (https://rundna.com/) joins Jimmy to break down one of the most uncomfortable truths in private practice physical therapy: growth does not come from treating more people. It comes from treating the right people. Key Takeaways:…
Healthcare marketing strategy 2026 | healthcare communication | patient engagement | medical marketing | digital health branding | healthcare content strategy | earn attention before trust Healthcare is still marketing like it’s 1997. Brochures. PDFs. Authority-first messaging. Meanwhile the internet evolved. Attention spans collapsed. Consumer expectations exploded. In this episode,…
We discuss how a hotel's unique popsicle delivery service teaches us about creating memorable experiences. We explore why people remember peak moments, beginnings, and endings—not the mundane details—and challenge clinic owners to identify their own popsicle moment. We talk about how delivering average experiences leads to just appointments, not word-of-mouth…
We discuss the fourth strategy for flipping healthcare recruiting: creating a written no crap guarantee that protects clinicians' working conditions. We explain how putting mentorship time, work-life balance, and patient load caps in writing creates accountability and prevents the gradual erosion of promises that typically drives clinician turnover. We explore…
We talk about why burnout isn't a culture problem—it's a math problem. I explain how publishing a hard cap on daily patient loads (not a goal, a hard cap) creates truth and trust, and why this actually makes financial sense. We discuss how caps give you pricing power, reduce costly…
We discuss the sixth strategy for flipping healthcare recruiting: shifting from posting job announcements to building recurring programming content. Instead of creating polished graphics, we encourage clinics to develop weekly shows featuring formats like This Week in the Clinic, What We Changed, Ask a New Grad, or Case of the…
We discuss why health care organizations have a flexibility problem, not a recruiting problem. We talk about how clinicians are asking for control over their schedules, PTO, workload, and documentation time—not pizza parties or stress balls. We explore how organizations are competing against travel nursing, PRN work, and hybrid roles…
Jeremy VanDevender shares a practical clinic-growth and leadership framework built on a few core ideas: lead with optimism, listen like it’s your job (because it is), and create real pathways for clinicians to grow—clinically or into leadership—without burning out. In this episode, we cover: • How Jeremy earned internal buy-in…
We talk about the real challenges physical therapists face—from clinic ownership to insurance headaches—and bring on smart minds in PT and healthcare to share actionable tactics and career clarity. We keep it real, fun, and just sarcastic enough to get you through your day.
We discuss how clinic owners focus on traditional marketing strategies like Google ads and SEO, but overlook one of their most powerful marketing assets: the discharge experience. We explore how patients who leave feeling better and experiencing real relief become your best advocates, sharing their positive experiences with others. We…
We discuss what would be essential if opening a clinic tomorrow: prioritizing patient experience through recovery protocols. We talk about how patients remember how treatments feel, not just the credentials or exercise dosage. We emphasize that 20 minutes of recovery before leaving creates a transformative experience that motivates patients to…
Physical therapy can’t survive on “me, me, me” messaging. Dr. Lisa VanHoose breaks down why rehabilitation deserts are growing, why gatekeeping admissions is fueling the PT workforce shortage, and what it looks like to rebuild the profession around community, access, and relational capacity—not just credentials and productivity. We talk rural…
We discuss CMS's announcement of a nationwide moratorium on new durable medical equipment (DME) suppliers. We explain that this temporary pause only affects new enrollment applications and does not impact existing DME suppliers, who can continue operating normally. We cover how CMS uses moratoria to address significant fraud, waste, and…
Healthcare has this adorable belief… “If we just explain our value clearly enough, people will understand.” No. The internet doesn’t reward explanations. It rewards proof. In this episode, we break down the legendary Will It Blend? strategy and why a blender destroying iPhones generated hundreds of millions of views —…
I discuss the harsh financial reality facing new physical therapists: taking on $150,000 in student loans for an $85,000 starting salary. I break down how that debt compounds at 8% interest over 20 years and explore the disconnect between the calling narrative we're sold and the actual financial sustainability of…
Private practice physical therapy clinics are losing revenue, referrals, and patient retention because outdated front desk systems can’t keep up. If you're a PT clinic owner dealing with shrinking reimbursement, staff burnout, or missed calls, this episode breaks down how AI-driven operations can restore control and improve profitability. Medicare reimbursement…