Monetization And Business Development Episodes

Have you been trying to monetize your podcast? You’ve put in the work, and you’ve gained a small, respectable following, but now you feel like it is time to start turning your efforts into compensation. But how do you start connecting with brands that align with your podcast’s mission statement? After a couple of questions from the community, the Empowered Podcasting team digs in and shares strategies for pitching, pricing, and how you can turn brand sponsorships into lasting relationships when ...

Have you ever considered charging guests to be on your podcast? It’s a bold monetization strategy that’s gaining attention! Today, we’re excited to welcome Victoria Meyer, host of The Chemical Show, to share her journey of shifting from traditional sponsorships to treating her podcast as a media company with a business mindset. In our conversation, Victoria will discuss the advantages of this approach, the challenges she faced, effective guest communication strategies, and how to leverage media ...

Do you believe charging guests to appear on your podcast is ethical? Today, we’re revisiting the controversial pay-to-play podcast model and the larger conversation around setting fair prices for services. We also share a clarification from a podcast news story we covered in episode #236. Go check that out for more context. Beyond that, this conversation turns into a bigger discussion on pricing, value, and how service-based business owners determine what to charge. If you’ve ever struggled with...

It’s news day, and we’re bringing you the latest Podcast industry headlines. Today we lightly debate how Chris Voss’s pay-to-play model has ruffled some feathers as to whether guests should pay for a spot on his show and if this is an ethical model for podcasters to implement. We also take a look at how AI is shaping live audio with Elgato’s Wavelink 2.0, why music publishers are pressuring Spotify to remove podcasts with unlicensed music, and what these changes mean for creators. We also share ...

Have you ever grappled with growing your podcast audience or monetizing your show? You’ve poured your heart into creating engaging content, but it feels like you’re spinning your wheels without seeing the growth you deserve. You’re in for a treat! We’re bringing back Tyler Perry, host of Believing the Bizarre, to break down his strategies for building an engaged audience and monetizing his niche podcast. Join us and find out how his cost-effective ad strategy and authentic approach paved the way...

What if you could grow your podcast audience from hundreds to thousands starting with with just $2-3 a day? That’s exactly what Tyler Perry (no, not the filmmaker…the host of the 'Believing the Bizarre' podcast) did. I had the opportunity to sit down with Tyler about how he used Meta ads to grow his niche paranormal podcast. He shared how he did it and why intentionality, clear goals, and truly understanding your audience are key to creating successful ad campaigns. If you're ready to grow your...

(Available in video and audio formats) In today’s episode, the tables are turned as I take the hot seat in an interview originally recorded for Dr. Jen Riley’s digital marketing master’s students at Vanderbilt University. Dr. Riley graciously allowed me to share this insightful conversation, where we dive deep into podcasting as a vital tool for digital marketing strategies. From my journey over two decades in podcasting to actionable advice for aspiring podcasters, this episode is packed with t...

Curious about growing your podcast audience? Today, we’re tackling your biggest questions from the mailbag, including how targeted advertising on platforms like Instagram and LinkedIn can expand your reach. We're also diving into the latest Spotify for Creators updates—revisiting their new monetization options and enhanced video features. Spoiler alert: not everyone in the industry is thrilled. We’ll share why some podcasters are questioning Spotify's changes, particularly its tougher requiremen...

Do you dream of seeing your listeners sporting your podcast's merch? Whether it's t-shirts, mugs, or stickers, creating merchandise is a fantastic way to spread your brand and foster a deeper connection with your audience. However, the path to merch success is paved with pitfalls that make many podcasters stumble. Today we’ll guide you through the dos and don'ts of selling podcast merchandise. We are uncovering insights on design, production, marketing, and sales. You'll learn how to create swag...