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How To Episodes

465. Content Editing Is Where You Build the Listener Experience
March 3, 2026

465. Content Editing Is Where You Build the Listener Experience

Content editing is the skill we don’t see … but we’ve all felt. If you’ve ever finished an episode and thought, “It’s fine… but it’s not hitting,” this conversation is for you. Last week, we briefly touched on the practice of...
460. Don’t Move Your Podcast to Substack Until You Hear This
Feb. 24, 2026

460. Don’t Move Your Podcast to Substack Until You Hear This

Is Substack the next best place to grow your podcast, or just one more platform to juggle? Today, we talk about how to get real value from it. Co-host BC Babbles has been on Substack for a while and even hosts one of his podc...
The Real Truth About Starting a Podcast in 2026
Dec. 16, 2025

The Real Truth About Starting a Podcast in 2026

​​Starting your podcast can feel overwhelming when every choice seems expensive or technical. permanent. But don’t worry, we’ve got you! Today, we focus on the questions new podcasters are asking at the beginning. We start wi...
What Reinventing Your Podcast Really Looks Like
Oct. 17, 2025

What Reinventing Your Podcast Really Looks Like

What makes a podcaster rethink everything instead of walking away? Today, we sit down with co-host Sid Meadows, creator of The Trend Report, to unpack why he nearly ended his podcast and what led him to rebuild it instead. Si...
374 - Seven Ways To Build An Obsession Worthy Podcast
Sept. 23, 2025

374 - Seven Ways To Build An Obsession Worthy Podcast

The countdown to the Empowered Podcasting Conference is on, and Jonathan Howard joins us to share a taste of his presentation on creating an Obsession Worthy Podcast. His opening challenge: stop being boring and predictable. ...
373 - Building a Spin-Off Podcast Without Restarting
Sept. 19, 2025

373 - Building a Spin-Off Podcast Without Restarting

One podcaster’s history show is connecting with both parents and kids. But now comes the hard part: should they launch a separate kids’ podcast or add child-friendly episodes to their existing feed? We dig into discovery, aud...
372 - Steve from Blues Clues, Web Traffic Mysteries, & the Branding Blues
Sept. 18, 2025

372 - Steve from Blues Clues, Web Traffic Mysteries, & the Branding Blues

Steve Burns’ new podcast Alive grabbed attention with a teaser clip, and it got us thinking: what makes some stories stick instantly? We break down why his moment connected, whether audio flaws matter as much as we believe, a...
370 - The Challenges of Copying Podcast Formulas
Sept. 16, 2025

370 - The Challenges of Copying Podcast Formulas

Is copying in podcasting a cardinal sin or a necessary step towards finding your unique voice? Today, we’re plunging into the murky waters of inspiration vs. imitation. We explore how new podcasters can learn from established...
368 - Remembering 9/11: What Podcasters Can Say When the World Pauses
Sept. 11, 2025

368 - Remembering 9/11: What Podcasters Can Say When the World Pauses

Today is a hard day for many. On this September 11th, we pause to honor the lives lost, the families forever changed, and the first responders who gave everything. And as podcasters, it raises a question: when a day of such m...
360 - Taylor Swift Makes Podcast History With 21 Million Views and Counting
Aug. 28, 2025

360 - Taylor Swift Makes Podcast History With 21 Million Views and Counting

Taylor Swift just broke the internet again, and this time joining her fiancé, Travis Kelce, and his brother, Jason, on their New Heights podcast. At its peak on August 13th, over 1.3 million people tuned in live on YouTube, m...
357 - Exploring the Benefits and Ideas for Private Podcasts
Aug. 15, 2025

357 - Exploring the Benefits and Ideas for Private Podcasts

What’s something about your current podcast that you would like to change? Would you adjust the format, switch up the frequency, or try something completely different? That’s the question that kicks off today’s episode. While...
354 - How To Get More From Spotify for Creators With Chris Stone
Aug. 12, 2025

354 - How To Get More From Spotify for Creators With Chris Stone

Are you using Spotify for Creators to its full potential? If not, you’re in for a treat. While Marc is away at camp, podcast producer Chris Stone of The New Statesman joins us to share powerful, lesser-known tools hidden ins...
352-Renting a Podcast Studio: What You Need to Know
Aug. 7, 2025

352-Renting a Podcast Studio: What You Need to Know

What should you look for when renting a podcast studio? With more studios popping up in big cities, it’s an exciting step, but how do you know what’s worth the money? Today, we break down what to ask before you book, red flag...
348 - ​​How to Use Listener Voice to Create Community
July 31, 2025

348 - ​​How to Use Listener Voice to Create Community

If you’re new to podcasting, you might be thinking…How do I get people to actually engage with my show? Today, we answer a listener’s question about audience interaction and explore creative ways to bring your listeners into ...
342 - Podcast Guests Gone Wrong
July 22, 2025

342 - Podcast Guests Gone Wrong

You're at the start of recording a podcast episode. You ask your guest a question, and they go on a 10-minute tangent; you can't get a word in! What do you do? Today's question is inspired by our virtual mailbag, and we’re gi...
340 - Are You Wasting Your Podcast Content?
July 17, 2025

340 - Are You Wasting Your Podcast Content?

When it comes to promoting your podcast, do you post and pray? In other words, after you’ve edited, uploaded, and published your episode, do you just drop a link on social media and hope for the best? This morning’s conversat...
334 - How To Handle Draining Podcast Tasks
July 8, 2025

334 - How To Handle Draining Podcast Tasks

Every podcaster has a task that zaps their energy. It can be editing, writing show notes, wrangling guests, or managing social media. Today, we share the parts of podcasting that wear us down and how to handle them before bur...
327 - Should I Read from a Script on My Podcast?
June 24, 2025

327 - Should I Read from a Script on My Podcast?

To script or not to script…that is the question. Today, we answer a mailbag question about whether podcasters should write scripts, especially when moving from audio to video. Should you? It depends. We share ways to structur...
326 - Crafting Killer Podcast Intros & Celebrating Wins
June 20, 2025

326 - Crafting Killer Podcast Intros & Celebrating Wins

What makes for an outstanding intro? How do you kick off your podcast? Today, we’re answering a listener’s question from the virtual mailbag and sharing our visions of what an ideal podcast intro should sound like. We provide...
324 - The Truth About Podcast Ads and Why Listeners Skip
June 17, 2025

324 - The Truth About Podcast Ads and Why Listeners Skip

Your thumbs are hovering over the skip button. You hear the ad start. Do you skip or do you listen through? When it comes to your podcast…what makes you skip an ad and what makes you stay? Today, we’re exploring how podcast a...
321 - What It Takes to Get Featured on Apple Podcasts
June 11, 2025

321 - What It Takes to Get Featured on Apple Podcasts

Big congratulations to our very own community member, Dominic Lawson, whose podcast Mental Health Rewritten is now featured on Apple Podcasts! Dominic shares the strategy that made this come together, including the duration o...
318 - How To Invite Your Audience To Contribute To Your Content
June 5, 2025

318 - How To Invite Your Audience To Contribute To Your Content

Do you rely on listener content for your podcast, and how did you get your listeners to contribute? Today, we give our thoughts on this mailbag question, share smart ways to connect with your audience, and cover a few news st...
316 - How to Take a Summer Break and Stay Connected
June 3, 2025

316 - How to Take a Summer Break and Stay Connected

What are your summer plans? Maybe you’re packing up the car for a family road trip, or whisking your partner away on a romantic getaway to an exotic destination. It all sounds amazing…but what about your podcast? Summer is a ...
315 - Spark New Life into your Podcast with our Fresh Ideas!
June 2, 2025

315 - Spark New Life into your Podcast with our Fresh Ideas!

What’s the one thing you’ve always wanted to try on your podcast, but never dared to do? Today, we dusted off the mailbag and found some inspiration in a question from a fellow podcaster: “What’s one thing every podcaster sho...