Feb. 20, 2025

As Ever - Meghan Markle rebrands. Does she WANT to be made fun of?

Show Notes
Transcript

Meghan, The Duchess of Sussex has announced a significant rebranding of her lifestyle venture, replacing *American Riviera Orchard* with the new name *As Ever*. The shift, which coincides with the upcoming release of her Netflix series *With Love, Meghan*, was revealed through a video on Instagram, seemingly filmed by Prince Harry. Meghan explained the transition, saying: "Last year, I thought, you know what, American Riviera, that sounds like such a great name... But it limited me to things that were just manufactured and grown in this area. Then Netflix came on, not just as my partner in the show but as my partner in business. It was huge."

Maybe, just maybe, Meghan wants everyone to make fun of her. Maybe it's better than being ignored.

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Caloroga Shark Media. Hello and welcome through Palace Intrigue game

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post Mark Francis Megan, the Duchess of Sussex, has announced

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a significant rebranding of her lifestyle venture, replacing American Riviera

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Orchard with the new name as Ever. The shift, which

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coincides with the upcoming release of her Netflix series With

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Love Megan, was revealed through a video on Instagram seemingly

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filmed by Prince Harry. Meghan explained the transition, saying, last year,

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I thought, you know what, American Riviera. That sounds like

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such a great name, but it limited me to things

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that were just manufactured and grown in this area. Then

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Netflix came on, not just as my partner in the show,

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but as my partner in business. It was huge. The

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announcement was accompanied by a launch of a new website

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for as Ever, which features a carefully curated photograph of

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Megan walking hand in hand with a three year old daughter,

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Princess Lilabet, across a scenic filled with the Pacific Ocean

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in the background. While maintaining their commitment to privacy, the

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Sussexes have increasingly shared glimpses of their children though their

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faces remain unseen. Meghan's rebrand follows reported challenges in securing

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the American Riviera Orchard trademark. Her previous application was rejected

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by the United States Patent and Trademark Office, and the

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brand also faced opposition from Royal Riviera Pairs, a registered

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trademark owned by US Gormet food company Harry and David.

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While Meghan has not publicly acknowledged these hurdles, the shift

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to as Ever allows for broader market potential beyond California

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based goods. In her Instagram caption, Megan shared the inspiration

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behind the new name, stating as Ever means as it's

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always been, or some even say in the same way

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as always. If you've followed along since my days of

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creating the Tig, you'll know this couldn't be truer for me.

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She described the brand as an extension of her passion

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for food, gardening, entertaining thoughtful living, and finding joy in

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the every day. While specific product offerings remain under wraps,

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a previous trademark application for as Ever, filed in twenty

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twenty two, suggests it may encompass homewhere items such as

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table linens, candles, spreads, and jewelry. Megan teased forthcoming product launchers,

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hinting that her beloved fruit preserves would be included. Of

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course there will be fruit preserve. I think we're all

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clear at this point. The Jam is My Jam. The

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as Ever website, much like its predecessor, encourages visitors to

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subscribe for updates, bearing the tagline save your seat at

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the Table. Its branding features a palm tree logo with

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two hummingbirds, reinforcing the Sussex's signature esthetic of nature and symbolism.

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Megan's return to the lifestyle space marks a continuation of

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her independent brand building, echoing her early blogging days with

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The Tig. With Netflix as both a media business partner,

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the as Ever launch underscores the Sussexes evolving commercial strategy,

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balancing personal branding with product development. Meghan's rebranding of American

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Riviera Orchard into as Ever has been described as a

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total rush by industry insiders, with critics pointing to recycled

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promotional material and a last minute name change that leaked

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online well before her official announcement. Internet slith's have already

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discovered a Shopify store linked to as Ever featuring an

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unseen image of Megan cooking, later replaced by the more

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polished shot of her holding hands with lilibert. One Communication's

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veteran was quick to compare the rollout unfavorably to other

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celebrity business launchers. You wouldn't catch Kim Kardashian doing this,

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they remarked, adding that the eleventh hour name change telegraphed inauthenticity.

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Another branding expert echoed similar concerns, telling Mail Online it

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appears to have been a total rush, despite what Meghan

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says about as ever, going back to twenty twenty two,

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they've clearly had to abandon American Riviera Orchard but recycle

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all the promos due to the trademark dispute. The leak

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happened yesterday and you have to wonder if her hand

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was forced. Meghan's business move comes after a string of

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difficulties securing the trademark for American Riviera Orchard. The brand

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faced a legal challenge from Royal Riviera Pairs, owned by

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gourmet food company Harry and David, which argued that Megan's

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chosen name was too similar. There were also regulatory hurdles,

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including errors in the original filing, forcing her legal scene

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to request multiple extensions. Public relations expert Mark Borkowski suggested

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the constant reinvention is a deliberate tactic. This isn't an

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identity crisis, it's a business model. Megan isn't floundering. She's

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fluctuating on purpose. The perpetual reinvention, the strategic vagueness, it's

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all by design, he elaborated. No, it's a TV show. No,

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it's a jam. No, it's a vague, atmospheric brand called

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as Ever, the more unpredictable she is, the harder it

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is to take her down. She's not trying to be Goop,

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She's trying to be a mystery. The product she's selling,

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endless curiosity about Megan Markel, a podcasting industry inside, a

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told pallace intrigue. Awesome, keep up the great work, Meghan.

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We love the downloads. As Ever sounds fab and nobody

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is going to make fun of it, Borkowski added, with

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a touch of sarcasm. So what's next? A mindful button

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knife lyne, a sustainably sourced candle that smells like reinvention.

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A pop up experience where guests can personally witness Meghan

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not answering direct questions. Whatever it is, expect another name

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change when this one inevitably runs its course. A source

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bluntly told The Daily Beast, there are only so many

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relaunchers you can do before you start to look ridiculous.

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As ever, despite the possible hiccups to the Megan pr

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machine is up and running, and we'll see if the

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Wales family responds by having Kate pet cute Golden Retriever

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puppies to pull back the attention Forbes about the Meghan

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Markel effect, we're told how Meghan's ability to transform a

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brand's fortunes with a single fashion choice was once again

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on full display, this time for small business owner Leah

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Valencia Key. The Duchess of Sussex, was spotted wearing the

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Joy bracelet from Valencia Key while attending events at the

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Invictors Games in Vancouver earlier this month, setting off a

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staggering eleven thousand percent increase in sales for the brand

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and an almost immediate sellout of the one hundred and

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twenty five dollars bracelet. For Leah, the bracelet's newfound success

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was nothing short of life changing, Speaking about the moment

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she realized Meghan had worn her design she recalled, my

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phone starts to bling, bling, bling, bling. I could not

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believe it. I fell to my knees and tears and prayed,

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she said, describing the moment as more than just a

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lucky break, a blessing. The Meghan Markel effect, which first

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gained notoriety in twenty seventeen when her Strathberry handbag sold

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out in minutes following her first royal engagement, remains as

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powerful as ever. Meghan herself acknowledges this recently, telling The

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New York Times That's one one of the most powerful

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things that I'm able to do, and that's simply wearing

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like an earring Pellasantry will be right back. A nice

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moment was captured on video. A young boy asked Prince

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William if he is the King. Williams simply answered, no,

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I'm not, I'm his son. Royal expert Richard fitz Williams

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tells Fox News Digital that Charles is likely relieved Trump

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isn't a planning on deporting Harry because it would put

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the spotlight back on the Sussexes. Harry would undoubtedly appeal,

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the publicity would be ceaseless. Apart from the fact that

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the Royal Family is the UK government's trump card in

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dealing with the most unpredictable president of them all. Harry

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is in self imposed exile and the Royal Family have

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health struggles and do not trust the Sussexes. Jane Andrews,

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the former Royal dresser to Sarah Ferguson, has been seen

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leading a quiet new life twenty four years after she

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was convicted of murdering her boyfriend Tom Cressman. Now fifty seven,

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Andrews has reportedly found work at a charity funded animal hospital.

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Andrews worked for the Duchess from nineteen eighty eight until

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ninety seven, before her life took a dramatic and violent turn.

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In two thousand, she attacked Pressmen in his sleep at

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their Fulham flat, bludgeoning him with a cricket bat before

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stabbing him with a kitchen knife. At her two thousand

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and one trial at the Old Bailey, she was convicted

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of murder and sentenced to life in prison. She served

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fourteen years before being released on license in twenty fifteen,

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but was recalled to prison in twenty eighteen following allegations

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of harassment involving a married man. Police found no evidence

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to pursue the claims, and she was re released in

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twenty nineteen. Now recently published photographs show Andrews in a

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blue uniform and lanyard as she walks a dog, an

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unrecognizable figure compared to the woman once seen at royal engagements.

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A local observer remarked, you'd never guess she'd been a

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key part of royal life, and there you have it.

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She wants to email us of addresses The Palace Intrigue

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Palace Intriguing Good times

As Ever - Meghan Markle rebrands. Does she WANT to be made fun of?

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