Episodes
Feb. 26, 2021
Interview with Donald Hoffman
Ron and Ed welcome to the show the author of Ed's favorite book of 2019 The Case Against Reality, Professor Donald D Hoffman. (Or do they.) Donald is a cognitive psychologist and popular science author. (Or is he.) He is a pr...
Feb. 19, 2021
Interview with Gene Marks
Ron and Ed welcome author, columnist, and TV personality, Gene Marks to the show. Gene Marks appears regularly on MSNBC and Fox News as well as The John Batchelor Show and SiriusXM’s Wharton Business Channel where he talks ab...
Feb. 12, 2021
Interview with John Warrillow
Ron and Ed welcome the author of The Automatic Customer, John Warillow. John's work has been a staple of the presentations that Ron and Ed have given on subscription-based pricing since the beginning. His nine models for subs...
Feb. 5, 2021
Best books of 2020
An annual favorite, Ron and Ed will talk about the best books they each read in 2020. Sometimes there is overlap, other times none. What will it be this year! If you have any guesses let us know on social media at @asktsoe on...
Jan. 29, 2021
Interview with Virgina Postrel
Ron and Ed are honored to welcome Virginia Postrel, author of The Fabric of Civilization: How Textiles Made the World. Virginia is also a columnist and speaker whose work spans a broad range of topics, from social science to ...
Jan. 22, 2021
Interview with Anne Janzer
Ron and Ed are pleased to welcome to the show, Anne Janzer, the author of Subscription Marketing, and four other books on writing. In addition to being an award-winning author, Anne is an armchair cognitive science geek, nonf...
Jan. 15, 2021
Interview with Art Carden
Ron and Ed welcome economist Art Carden, co-author of Leave Me Alone and I'll Make You Rich: How the Bourgeois Deal Enriched the World, with three-time Guest Deirdre McCloskey to the show. He is a Professor of Economics at Sa...
Jan. 8, 2021
Interview with Kevin D. Williamson
Ron and Ed welcome fellow with National Review Institute and National Review’s roving correspondent, Kevin writes “The Tuesday,” a weekly newsletter. His latest book, Big White Ghetto: Stone Broke, Stone-Cold Stupid, and High...
Dec. 18, 2020
Second interview with Dr. Mary Ruwart
Ron and Ed welcome back to the show, Dr. Mary Ruwart. Her book Death by Regulation demonstrates the futility of the US FDA and was prescient with regard to the bureaucratic delays we have seen with the vaccine for COVID-19. W...
Dec. 11, 2020
Interview with Peter Robinson
Ron and Ed welcome Peter Robinson, host of the Hoover Institution's show Uncommon Knowledge. This show is among Ron and Ed's top listens, but it is Peter's own work about which we want to talk with him. Most famously, he auth...
Dec. 4, 2020
Interview with Robbie Kellman Baxter
This week Ron and Ed welcome Robbie Kellman Baxter, author of The Forever Transaction. We will be talking about, of course, SUBSCRIPTION! Robbie's customers include Netflix, the National Restaurant Association, and The Mail N...
Nov. 20, 2020
Third (and a half) interview with Father Robert Sirico
Ron and Ed are thrilled to have one of their favorite Guests back on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. Among the topic we hope to discuss are an updat...
Nov. 13, 2020
Subscription Economy Update
After the plethora of interviews these past few months, Ron and Ed return to their examination of the subscription economy. They will look at new subscription offerings they have collected including some in professional firms...
Nov. 6, 2020
Interview with Jay Nordlinger
Ron and Ed could not have picked a better Guest for this week’s show. Jay Nordlinger is a senior editor of National Review and a book fellow of the National Review Institute. He writes about a variety of subjects, including p...
Oct. 30, 2020
Second interview with Jules Goddard
Ron and Ed welcome back Dr. Jules Goddard, author of Uncommon Sense, Common Nonsense: Why some organizations consistently outperform others (co-authored with Tony Eccles). His brilliant observation that Strategy is the rare a...
Oct. 23, 2020
Second interview with Mark Koziel
Ron and Ed are delighted to welcome back Mark Koziel, this time in his new capacity as President and CEO at Allinial Global. Mark is a CPA, CGMA in the U.S. with over 20 years of experience in accounting, management, consulti...
Oct. 16, 2020
Interview with Professor Gary Hamel on his book - Humanocracy
Ron and Ed are honored to be joined this week by one of the foremost management thinkers of our time, Professor Gary Hamel. In Humanocracy, Gary Hamel and his co-author, Michele Zanini make a passionate, data-driven argument ...
Oct. 9, 2020
Third (and a half) interview with Rabbi Daniel Lapin
Ron and Ed are honored to interview Rabbi Daniel Lapin for the third (plus) time (our first guest to make an appearance twice). Ron has been a big fan of the Rabbi, listening to his radio show, and reading his books, for over...
Oct. 2, 2020
Second interview with Michael Munger - Is Capitalism Sustainable?
Ron and Ed are thrilled to welcome back to the show Michael Munger. In his most recent book, “Is Capitalism Sustainable?” he explains the benefits, and in fact the necessity, of capitalism in organizing human cooperation at s...
Sept. 25, 2020
Live, well, sorta, from Ignite - Certified Professional Bookkeepers of Canada Conference
Five years ago, Ron and Ed broadcast the show live during the Certified Professional Bookkeepers of Canada Conference (then known as IPBC). This year, the 'Rona cause the conference to go virtual. As a result, Ed and Ron will...
Sept. 18, 2020
Interview with John Garrett - What's Your And?
Ron and Ed welcome professional comedian and CPA, John Garrett to the show to talk about John's new book based on his podcast of the same name - What's Your And? John is a catalyst for corporate culture change. He’s on a miss...
Sept. 11, 2020
Interview with Margaret Wheatley
“Sane leadership is the unshakeable faith in people’s capacity to be generous, creative and kind. It is the commitment to create the conditions for these capacities to blossom, protected from the external environment. So writ...
Sept. 4, 2020
Interview with Ronald Bailey
Ron and Ed are fired up to welcome Reason Magazine science editor, Ronald Bailey to the show. Ronald is the co-author with Marion Tupy (Episode 304) of the just-released book Ten Global Trends Every Smart Person Should Know (...
Aug. 28, 2020
Interview with Aaron Harris, Sage CTO
Ron and Ed are pleased to welcome Aaron Harris, Global CTO of Sage. Aaron is responsible for Sage’s technology and product vision. Aaron is hands-on leading investments in AI/ML, blockchain, and other emerging technologies to...