Episodes
Sept. 25, 2020
Live, well, sorta, from Ignite - Certified Professional Bookkeepers of Canada Conference
Five years ago, Ron and Ed broadcast the show live during the Certified Professional Bookkeepers of Canada Conference (then known as IPBC). This year, the 'Rona cause the conference to go virtual. As a result, Ed and Ron will...
Sept. 18, 2020
Interview with John Garrett - What's Your And?
Ron and Ed welcome professional comedian and CPA, John Garrett to the show to talk about John's new book based on his podcast of the same name - What's Your And? John is a catalyst for corporate culture change. He’s on a miss...
Sept. 11, 2020
Interview with Margaret Wheatley
“Sane leadership is the unshakeable faith in people’s capacity to be generous, creative and kind. It is the commitment to create the conditions for these capacities to blossom, protected from the external environment. So writ...
Sept. 4, 2020
Interview with Ronald Bailey
Ron and Ed are fired up to welcome Reason Magazine science editor, Ronald Bailey to the show. Ronald is the co-author with Marion Tupy (Episode 304) of the just-released book Ten Global Trends Every Smart Person Should Know (...
Aug. 28, 2020
Interview with Aaron Harris, Sage CTO
Ron and Ed are pleased to welcome Aaron Harris, Global CTO of Sage. Aaron is responsible for Sage’s technology and product vision. Aaron is hands-on leading investments in AI/ML, blockchain, and other emerging technologies to...
Aug. 21, 2020
Strategic Positioning
Is your company distinguished by a set of unique services and capabilities? Do you focus on what you do best and form strategic alliances for the rest? Do you have a clear set of criteria for identifying prospective customers...
Aug. 14, 2020
Interview with Marian Tupy
As many of our fans know, if George Gilder thinks something is brilliant, we are intrigued. During our last interview with him he mentioned Dr. Marian Tupy's work on The Simon Project, an attempt to understand the growth of w...
Aug. 7, 2020
Value Pricing 1.0 vs. Value Pricing 2.0
Join Ed and Ron to discuss a question from Byron: I’ve heard you refer to subscription pricing as VP 2.0 on several occasions. I’ve also heard you indicate a shift from pricing the customer to pricing the portfolio. It just s...
July 31, 2020
A More Beautiful Question with Questionologist Warren Berger
Join Ed and Ron as they interview Warren Berger, author of A More Beautiful Question and The Book of Beautiful Questions. Warren defines himself as a questionologist. To him, any question that causes people to shift their thi...
July 24, 2020
The COVID-19 Economy: Recovery or Relapse?
Are we getting closer to herd immunity? Will there be an effective COVID-19 vaccine by the end of the year? Will schools reopen? Will there be another expansion of government subsidies? As COVID cases increase, will more stat...
July 17, 2020
Celebrating 300 - Ron and Ed are interview by Matt Burgess
Join us as we celebrate the 300th episode of The Soul of Enterprise. Ron and Ed will have the tables turned on them and will be interviewed by Matthew Burgess, a previous Guest on the show. Matthew has promised some fun conve...
July 10, 2020
Healing Leadership 2020 - Interview with Howard Hansen
Ed and Ron are thrilled to bring back Howard Hansen, coauthor of the groundbreaking book Healing Leadership - A Survival Guide for the Enlightened Leader. Here is a brief summary of what Healing Leadership is all about: We se...
June 26, 2020
Third Interview with Dr Paul Thomas
In his previous appearances, Dr. Paul has shared his experiences with subscription based pricing and COVID-19. In this episode, we will spend the balance of our time talking about his new book, Startup DPC: How To Start And G...
June 19, 2020
Blockchain Update: Interview with Ron Quaranta and Sean Stein Smith
We will know the blockchain has really made it when we stop talking about blockchain. So said Ron Quaranta, founder of the Wall Street Block Chain Alliance, during his last appearance on The Soul of Enterprise. This time Ron ...
June 12, 2020
Subscription Pricing at Summit CPA: Jody Grunden
Ed and Ron are pleased to interview Jody Grunden, CEO and Co-Founder of Summit CPA. The firm adopted subscription pricing and we are eager to learn how he grew the firm from $600,000 in revenue in 2004 to $7,000,000 today. Yo...
June 5, 2020
The Perennial Gale of Creative Destruction
Evolutionary biologists have proven that the more adapted you are in your existing environment, the less able you are to adapt to environmental changes. We blindly cling to “that is the way we have always done it” in defiance...
May 29, 2020
Evasive Entrepreneurs with Adam Thierer
One of the epigraphs in Adam Thierer’s book is an old Chinese saying: “The higher-ups have measures. Those lower down have countermeasures.” Join Ed and Ron for a fascinating look at a new breed of entrepreneurs, Evasive Entr...
May 22, 2020
Second Interview with Professor Deirdre McCloskey
We are honored to welcome back Professor Deirdre McCloskey to discuss her work. No other body of work has had such a profound influence on our worldviews, especially with respect to how what she calls the Great Enrichment cam...
May 15, 2020
Interview with Connor Boyack
Ron and Ed welcome author Connor Boyack to the show. Connor Boyack is president of Libertas Institute, a free-market think tank in Utah. He is the author of over a dozen books on politics, education, and culture, along with h...
May 8, 2020
The Passion Economy: Adam Davidson
Ed and Ron welcome back, for the second time, Adam Davidson, a staff writer for The New Yorker since 2016. We will be discussing his latest book: The Passion Economy: The New Rules for Thriving in the Twenty-First Century. Ad...
May 1, 2020
Interview with Economist Dan Mitchell
Ed and I are honored to have the chance to interview economist Dan Mitchell. As former Presidential candidate Steve Forbes said of Mitchell’s 1996 book, The Flat Tax: Freedom, Fairness, Jobs, and Growth, “Mitchell marvelously...
April 24, 2020
The War on Cancer: Interview with Dr. Azra Raza
We are honored to have Dr. Azra Raza on the show. She is a sought after speaker in scientific circles and the recipient of numerous awards including The Hope Award in Cancer Research 2012 and named as one of the 100 Women Who...
April 17, 2020
Interview with Accounting Thought Leader Doug Sleeter
Join Ed and Ron for their third interview with Doug Sleeter, accounting thought leader and technology visionary. We’ll discuss blockchain, bitcoin, technology, the accounting profession, COVID-19, along with many other topics...
April 10, 2020
Second interview with Jody Thompson
Ron and Ed are excited to bring back to the show Jody Thompson, co-founder of the Results-only Work Environment. The sudden transition of many of us to work from home status is really only the first step toward transforming t...