Episodes
Oct. 15, 2020
Is Your Podcast Future Proof?
I had one of my editing clients as me if I could edit an episode from a few months ago. In the episode, they had talked about a webinar that they were doing that month. Now that the webinar was long past, they felt it just di...
Oct. 1, 2020
Can You Say Your "Why?"
I was working with a client, I'll change things up a bit. Let's say they were interested in help people "Do More," or "Be More Productive." Who could use that content? College Students Parents There are many more, but let's l...
Sept. 15, 2020
Before You Pay to Promote Your Podcast - DO THIS
I was in a Facebook group and someone asked, "What are your tips for getting more listeners to your podcast?" and the very first comment was, "Marketing.. Facebook ads" and while there were other decent suggestions, many of t...
Aug. 15, 2020
Charging Your Podcast Guest An Appearance Fee?
Supply and Demand The "law" of supply and demand is this: The more demand there is for a product, the more you can charge for it. There are many things that lead and boost demand, and that is outside the scope of today's show...
Aug. 1, 2020
How to Do An "Ask Me Anything (AMA)" Episode
Oscar Trimboli asked me, "Hey, do you have anything about doing an Ask me anything sometimes called AMA's. That type of episode?" Well, there are a couple of things to think of number one, for this to work you need an audienc...
July 15, 2020
Why Isn't Apple Displaying All of My Episodes?
Think of it Like a Store Front One of my hobbies is music. I remember as a young child going into or walking by a music store, and there were a few different guitars in the front window and I was like, Wow, look at those guit...
July 1, 2020
Do I Need To Add ID3 Tags To Your Podcast?
ID3 tags were much more important back in 2005ish. All the portable media players and tools used ID3 tags. What is an ID3 Tag? An ID3 tags is information stored inside your mp3 file. You can't see them, but some (few) apps us...
June 16, 2020
Can You Have TOO MUCH Voice Inflection?
When you are podcasting you are talking to your audience, but you also have to realize there is a bit of "performance" mixed in. This is why you had people like Wolfman Jack and other people who were super high energy. Then y...
June 3, 2020
What is a Libsyn Slug?
A libsyn slug is something you will be asked for when you sign up at Libsyn.com ( Libsyn is short for Liberated Syndication - they are the largest podcast media hosting company). You can get a free month when you sign up usin...
May 27, 2020
Why Joe Rogan Got Paid
Today I talk about Joe Rogan who just got a guesstimate $100 million dollars to make his show available exclusively on Spotify. Why did they buy Joe? Because he is one of the top (if not THE top podcast). So why is he so popu...
May 20, 2020
Everyone Can't Be Your Target Audience
As I record this, it is May 21, 2020, and we are still dealing with the pandemic. This resulted in a lot of zoom meetings. When I'm trying to help a new podcast, and I'll be trying to get them to tell me their target audience...
May 13, 2020
Obsessing Over Apple Podcast Reviews
People are hip to fake reviews. The general public is not that stupid when it comes to reviews. Review swaps result in really horrible reviews that are NOT helpful to the potential listener. A good review has details as to wh...
May 6, 2020
What Wrong With My Podcast Formatting? No Links?
You've created an episode, you added links, you added some boldness, you added some formatting to your description. You send it out to the world and you go into Apple podcasts, and none of the links show up. Why is some of th...
April 29, 2020
Take the Word PODCAST Out of Your Name
If someone asked me what was one of my Favorite books I wouldn't say "Platform Book." I would just say Platform. If someone asked what was one of my favorite movies? I wouldn't say "Caddyshack Movie." I would just say "Caddys...
April 22, 2020
Should You Start a Video Podcast?
You are shooting video, should you turn it into a podcast? There are some pros and cons of video. First off, can your content exist without the video portion? Is this a "talking head" video? If so maybe it doesn't need to be ...
April 15, 2020
Don't Starve Your Audience
Do you use phrases like this? Before we get to ______ Without further adu I don't want to delay any further The Thin Line Between Teasing and Annoying It's one thing to take a quick 30-60 second tangent. It's a completely dif...
April 8, 2020
F*ck It - Why Not?
Today I heard a promo for the Danny Elfman Masterclass. In it, you hear this HUGELY SUCCESSFUL music composer who has been nominated four times for an oscar. He has scored over a hundred movies, and yet he still fears failure...
April 1, 2020
Turn Your Stuff Into a Podcast
You have some files on your hard drive, you have some old CD's or cassettes that helped people back in the day, and helped people or entertained them. What do you need? If you want to add some additional information to the co...
March 25, 2020
Three Reasons Radio DJs Should Have Their Own Podcast
Today I play a portion of a conversation I had with Erik K Johnson who is the Podcast Talent Coach , as well as a co-host with me on the Podcast Review Show . I asked Erik (who is a program director for iHear) verifies my ide...
March 18, 2020
Podcast Launch Insights That You Need to Know
In the past, musicians would have a CD release party. They would not pick the date for the party until they had the CD in their hands. So many things could go wrong, and you need to do the same. Don't pick your "launch" date ...
March 11, 2020
Is Anyone Listening?
155 million people in the US have listened to a podcast (55%) 104 million listen monthly 68 million listen weekly The average listener subscribes to Six podcasts. Podcasting is more popular in the car than Sirius Satelite Rad...
March 4, 2020
Artwork Not Appearing in Apple Podcasts App
There are two places you can put artwork for your podcast. One is for the show, and the other is for the episode. There are two views in Apple podcasts. One I will call the "Store view" (which is the view you are using when y...
Feb. 26, 2020
Playing Music in Your Podcast
To play the music you hear on the radio legally on your podcast you need permission from The Songwriter The Song Performer Whoever owns the Mechanical Rights Without permission from all of the above parties, you can't legally...
Feb. 19, 2020
Everybody Gets a Microphone
If you are going to be interviewing people in the same room, or if you have a co-host in the same room - you HAVE to pretend your Oprah. YOU GET A MICROPHONE - YOU GET A MICROPHONE -EVERYBODY GETS A MICROPHONE. If you don't g...