Episodes

Don't Starve Your Audience
April 15, 2020

Don't Starve Your Audience

Do you use phrases like this? Before we get to ______ Without further adu I don't want to delay any further The Thin Line Between Teasing and Annoying It's one thing to take a quick 30-60 second tangent. It's a completely dif...
F*ck It - Why Not?
April 8, 2020

F*ck It - Why Not?

Today I heard a promo for the Danny Elfman Masterclass. In it, you hear this HUGELY SUCCESSFUL music composer who has been nominated four times for an oscar. He has scored over a hundred movies, and yet he still fears failure...
Turn Your Stuff Into a Podcast
April 1, 2020

Turn Your Stuff Into a Podcast

You have some files on your hard drive, you have some old CD's or cassettes that helped people back in the day, and helped people or entertained them. What do you need? If you want to add some additional information to the co...
Three Reasons Radio DJs Should Have Their Own Podcast
March 25, 2020

Three Reasons Radio DJs Should Have Their Own Podcast

Today I play a portion of a conversation I had with Erik K Johnson who is the Podcast Talent Coach , as well as a co-host with me on the Podcast Review Show . I asked Erik (who is a program director for iHear) verifies my ide...
Podcast Launch Insights That You Need to Know
March 18, 2020

Podcast Launch Insights That You Need to Know

In the past, musicians would have a CD release party. They would not pick the date for the party until they had the CD in their hands. So many things could go wrong, and you need to do the same. Don't pick your "launch" date ...
Is Anyone Listening?
March 11, 2020

Is Anyone Listening?

155 million people in the US have listened to a podcast (55%) 104 million listen monthly 68 million listen weekly The average listener subscribes to Six podcasts. Podcasting is more popular in the car than Sirius Satelite Rad...
Artwork Not Appearing in Apple Podcasts App
March 4, 2020

Artwork Not Appearing in Apple Podcasts App

There are two places you can put artwork for your podcast. One is for the show, and the other is for the episode. There are two views in Apple podcasts. One I will call the "Store view" (which is the view you are using when y...
Playing Music in Your Podcast
Feb. 26, 2020

Playing Music in Your Podcast

To play the music you hear on the radio legally on your podcast you need permission from The Songwriter The Song Performer Whoever owns the Mechanical Rights Without permission from all of the above parties, you can't legally...
Everybody Gets a Microphone
Feb. 19, 2020

Everybody Gets a Microphone

If you are going to be interviewing people in the same room, or if you have a co-host in the same room - you HAVE to pretend your Oprah. YOU GET A MICROPHONE - YOU GET A MICROPHONE -EVERYBODY GETS A MICROPHONE. If you don't g...
Creating 10 Magic Words
Feb. 12, 2020

Creating 10 Magic Words

In Monday's School of Podcasting I have Eric Nuzum who is the author of Make Noise A Creators Guide to Podcasting and Great Audio Storytelling. One of the exercises is pretty hard: Here is is: Describe your idea in no more th...
Your Podcast Description - Who and What
Feb. 5, 2020

Your Podcast Description - Who and What

When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audie...
Why Would People Listen to You?
Jan. 29, 2020

Why Would People Listen to You?

Your podcast is a gift. The question is are you a person who buys people a gift card (which screams "not very personal, not much thinking put into the gift) vs a personalized gift that shows you really know what the person wa...
How Long Does it Take to Grow Your Podcast Audience?
Jan. 22, 2020

How Long Does it Take to Grow Your Podcast Audience?

I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to www.podcastc...
A Free Strategy to Get a Clear Picture of Your Audience
Jan. 15, 2020

A Free Strategy to Get a Clear Picture of Your Audience

I'm reading the book Make Noise A Creator's Guide to Podcasting and Great Audio Storytelling and in the book author Eric Nuzum has a cool strategy of going to http://images.google.com and typing in some of the keywords that y...
Why You NEED to Know Your Audience
Jan. 8, 2020

Why You NEED to Know Your Audience

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is n...
I'm Nervous About Trying Something New
Dec. 18, 2019

I'm Nervous About Trying Something New

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from ...
Tips on Live Streaming
Dec. 11, 2019

Tips on Live Streaming

I do a show every Saturday at 10:30 AM ET at www.askthepodcastcoach.com/live It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on. If you ar...
Creating Crowdfunding Rewards
Dec. 4, 2019

Creating Crowdfunding Rewards

If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience. What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Kee...
Making 60,000 From Patreon
Nov. 27, 2019

Making 60,000 From Patreon

From the Patreon website, you can expect 5% of your audience to join your crowdfunding campaign. The average patronage is $7/month. If you want to make $60,000 (take home) you need to make $98,192 gross income. This means you...
Getting Your Content Should Be Simple
Nov. 20, 2019

Getting Your Content Should Be Simple

I had someone ask me about publishing a "preview" of a show and then putting the "full" version of the website (but not have the full version go to Apple, Google, etc). There are tools at Libsyn.com (use the coupon code sopfr...
Getting Your Podcast Guests to Share Your Show
Nov. 13, 2019

Getting Your Podcast Guests to Share Your Show

You notice that none of your quests that you interview on your podcast are sharing their interview. There is a reason for that. The interview you did was very similar to the other interviews they have done in the past and the...
Ask the Question and Shut Up
Nov. 6, 2019

Ask the Question and Shut Up

In the previous episode, we talk about the importance of listening, to take this one more level deeper in this episode I want to talk about the importance of staying out of the way of the guest. I edit some client's show's an...
The Key to a Good Podcast Interview
Oct. 30, 2019

The Key to a Good Podcast Interview

It's not the size of the guest that brings value, its the size of the value that makes the guest. When doing interviews you need to ask yourself: Why am I bringing this person on? How will this person bring value to my audien...
Podcast Booking Resources
Oct. 23, 2019

Podcast Booking Resources

You are looking for places to be interviewed, or you're looking for guests for your show. Today we talk about a few. Some of these resources will charge between $400-$1000 per month (hundreds of dollars per episode). There ar...