Oct. 27, 2020

#071 - Below Market Prices Lead To Low Value Customers

#071 - Below Market Prices Lead To Low Value Customers

While your goal to succeed in business is to sell you goods at a higher price than your acquisition expenses, there is some merit to using loss-leader pricing. That assumes you have a real loss leader strategy and are not just lowballing to make up...

While your goal to succeed in business is to sell you goods at a higher price than your acquisition expenses, there is some merit to using loss-leader pricing. That assumes you have a real loss leader strategy and are not just lowballing to make up for lack of customers.