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Transcription Notes “Upili program”? Yes and it isn’t even a misspelling. Our guest, Carla Birnberg will tell us all about Upili, where it comes from and what it is. Carla started life in Pittsburg, but nearly thirty years ago she ended up in Austin, TX. Prior to Austin she worked in North Carolina where she owned her own personal trainer business. She sold that company when she moved to Austin which was due to marriage. Carla has always been quite the storyteller. Her Bachelors degree was in English Literature, but her mom convinced her to go to graduate school where she earned a Master’s degree in Educational Counseling. After her move to Austin she became a successful blogger and internet writer for a number of major brands. Four years ago she, as she would say, pivoted to working with the Next Step Foundation to help persons with disabilities in East Africa. We have quite the informative and interesting conversations about disabilities and how they are viewed in Kenya as opposed to the United States. Carla makes a strong case for why in reality the treatment of persons with disabilities between the two countries is not too different although in Kenya possibly the treatment of people with disabilities there is more visibly negative. Carla does say overall the views of us are pretty similar. While you may hear some things discussed that have come up in other episodes of Unstoppable Mindset I think you will discover in Carla a person with a wealth of knowledge. Among other things, she describes how in Kenya where the Upili program is used, counselors with disabilities are brough into schools and organizations so the people there see good models to enrich and inspire them. This was a fun and wonderful conversation. I hope you enjoy it. About the Guest: Carla has dedicated her professional journey to cultivating connections, whether between individuals, places, or concepts. As a passionate advocate for amplifying the voices of marginalized communities, she most recently wove together her gift for ethical storytelling, her passion for uplifting others, and her academic experience/Master's degree in Educational Counseling to create the Upili program. Upili, Kiswahili for secondary as in secondary schools, engages Counselors with Disabilities to provide group therapy for Students with Disabilities in Kenyan “special schools.” (In Kenya, Students with Disabilities are educated at “special schools” according to their disability, e.g., schools for the blind, schools for the deaf, etc.) Youth with Disabilities are 10 times more likely to suffer from depression, especially in East Africa where stigmatization, marginalization and discrimination are still prevalent. The lack of early intervention of essential psychosocial support creates additional barriers that keep Persons with Disabilities from being able to obtain and maintain meaningful employment. Next Step Foundation’s Upili Program addresses this pervasive mental health challenge by providing support for secondary school Students with Disabilities, their families, and communities. By meeting the psychosocial needs of students, training teachers, staff and peers to serve as “psychological first responders,” and offering support to parents and caregivers the Upili Program instills self-confidence, improves academic performance and provides the tools to successfully navigate future discrimination so that Youth with Disabilities can achieve economic independence.
In her recent role as the Chief Culture and Inclusion Officer at Stepwise Inc., Carla played a pivotal role in advancing impact sourcing initiatives. Stepwise, a frontrunner in the impact sourcing movement and the first B Corp certified company in East Africa, benefited from Carla's leadership in leveraging AI technology to empower marginalized groups, particularly individuals with disabilities and young women, enabling their full participation in the digital economy.
Driven by a commitment to fostering a positive organizational culture, Carla has created initiatives aimed at enhancing employee retention amidst Stepwise's rapid growth. Her innovative approaches, including "stay interviews," upskilling opportunities, and mentorship programs, have infused the company's core values into daily operations, cultivating a workplace where employees are not only motivated to come to work but also eager to remain with the organization, even across vast distances.
As a collaborative leader Carla has developed and implemented comprehensive training and support programs for cultural integration within organizations undergoing expansion through acquisitions. Her approach, which includes individual and group coaching as well as fostering cultural sensitivity, has proven instrumental in navigating organizational transitions.
Carla's earlier career in marketing showcased her aptitude for connecting communities, influencers, and brands. With a track record of success in developing innovative branding and marketing campaigns, she has left an indelible mark on the industry. Her pioneering use of omni-channel media, blending lifestyle with product placement alongside esteemed personalities and leading brands such as Venus Williams, FILA, and Walt Disney World, made her a trailblazer in the realm we now simply refer to as 'influencers. ** ** Ways to connect with Carla: Next Step Foundation website https://nextstepfdn.org/ Upili Program website https://www.upili.org/ Upil Instagram https://www.instagram.com/upili_program? Upili Twitter https://twitter.com/upiliprogram? Carla Birnberg Substack https://carlabirnberg.substack.com/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes:
