Jan. 16, 2024

How to Knock Out Your #1 Limiting Belief About Closing the Sale | QRE269

How to Knock Out Your #1 Limiting Belief About Closing the Sale | QRE269

It’s 2024 and I'm excited to guide you through turning your annual income into your monthly revenue.

Reflecting on the past few years, from the unpredictability of 2020 to the growth and challenges that followed, it's become clear that our achievements are deeply rooted in our core and limiting beliefs. That's why in today's episode, we're tackling the topic of knocking out your number one limiting belief about closing sales.

Whether it's the fear of being pushy or doubts about your pricing strategy, these beliefs can hold back your business significantly.

In this episode, I'll share insights and real-life examples of overcoming these sales hurdles, drawing from both personal experiences and client success stories. We'll explore how changing your mindset around sales can lead to transformative growth in your business.

If you're ready to challenge your limiting beliefs and elevate your sales game, this episode is for you. Join me as we embark on a journey to unlock your full sales potential and make 2024 your most successful year yet.

Ursula’s Takeaways:

  • Intro (00:00)
  • Business Growth, Personal Struggles + Authenticity (04:43)
  • Limiting Beliefs + Sales Success (09:30)
  • Missed Revenue Opportunities In Sales (13:05)
  • Overcoming Fear Of Being Pushy In Sales (17:54)
  • Shifting Limiting Beliefs For Business Growth (22:04)


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About Ursula Mentjes 

Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.  

Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company’s annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27.  Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President’s Choice award.  Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets. 

Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA’s Women in Business Champion and a recipient of the Willow Tree’s Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP’s Extraordinary Speaker, PDP’s Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President’s Lifetime Achievement Award from two Presidents.  She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others!  Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more!  She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University.


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Transcript
Ursula Mentjes:

Hey, everybody, welcome back to quantum revenue expansion, the podcast where we talk about turning your annual revenue into your monthly revenue. I hope this year is kicking off to a great start for you and that you're excited about the new year. And that all that is to come, I was talking with Rebecca Hall are one of the master coaches at arm's length. And we were chatting about how in 2020, go back to 2020. I'm laughing, it's really not funny, but go back to 2020 when like, you know, at the beginning of that year, and we were all like, this is gonna be the best year ever in business, and we're gonna crush it. And then everything came to a screeching halt. Right. And since then, it's just been kind of kind of weird, right? Like 2021 was, like, easing back out. And then 2022 was better, but a fast year. And then 2023 was, was good. It was an interesting year as well. I'll be telling more stories about 2020. We're not there yet. But I'm interested here anyway. So we're starting in 2024. And we're like, so excited about it. We were laughing about going back to 2020. I think it's gonna be different though. Like everything I'm reading, everything I'm seeing, you know, says 2024 is gonna be different. In the US, it's an election year. So that makes it extra interesting. But here's the thing, like no matter what, no matter what, right? No matter what, when you look back, at your time in business, the truth is that you got to create how you wanted your year to be, whether you were consciously creating it or not. You are the creator of your year, because whatever we create is based on our beliefs, whether it's our core beliefs of do I believe I'm enough? Am I lovable, right? Like all those core beliefs that can keep us stuck, or limiting beliefs, like money doesn't grow on trees, or I can't, no, I'm not that person. So I can't have that kind of business. Right? So anyway, like, you get to choose. And so that's why I decided to do this show today. And our topic is how to knock out your number one limiting belief about closing the sale, how to knock out your number one limiting belief about closing the sale. And I chose that because it is it's one of those kind of linchpins in the business that if you if you don't feel comfortable closing a sale can keep you stuck. And it's come up in a lot of the conversations with our clients. And with Rebecca and I like we've talked about this a lot, where it's that one piece that we need to push through, but if we don't, we just leave 1000s And hundreds of 1000s and millions of dollars in business on the table. And so I thought you know what I do, I want to talk about that. In fact, this year, a couple things about this year one, you're going to be getting more content, that's my commitment, you're gonna be getting more content through the podcast, come and hang out with us, there's gonna be more content on Instagram, more content, and all the places My intention is to is to help as many business owners as possible, really grow their revenue so that you can live an amazing life and give back to the organizations you care about, and really serve your clients, your customers at the highest level. So it's all of those things. So I'm super committed to that. And over the holidays, I hope you had a great holiday break. By the way over the holidays, I was thinking a lot about you, our listeners, and just like love would really serve you. And I think back to what would have served me when I started my business and when I was you know, feeling stuck in my business at a different times. And so I really do, I really do hope that the content we put out this year serves you at the highest level, what are the things I have a new marketing team, different marketing people that I'm working with all the time, right? It feels like different people bringing different things to the table. And as the business has grown, we have, you know, different marketing companies that are involved in supporting us. Anyway, I was talking to one of our marketing team members, Amber shout out to Amber, if she listens to this. She's been amazing. And one thing is Amber said to me, she's like, you know, she goes, your content looks great. Like your social media looks great. She goes, but everything looks a little too great. And I was like, what, what does that even mean? By the way, this has nothing to do with what I'm going to talk about. I said what does that mean amor and she's like, well, she said, you know, your videos are really buttoned up your you know, everything looks really good. And what's hilarious to me about that is I feel like I've spent my whole business career trying to get my stuff to look right. And this is also a shout out to Sondra, who's on our team who is is so good, like such a magician at social media and video and just, you know all the things and then Joe as well, like, we just have this incredible team. And of course, shout out to Trisha who holds it all together in the background, right? Which to this amazing team. Anyway, dogs thinking about what Amber said, and you know, she's right. She's so right. And I, I know, as a business owner, when people tell me things, and that I'm kind of resistant to it at first I'm like, Yeah, but like, well, you know, we work so hard to get our stuff to look right. And we do all these videos. And, you know, we edit and we do all this stuff. Although I will say that the this podcast has never been very edited, just for the, for the record. It's been slightly edited, like if the dog is barking, but even that I, you know, I think I should start to leave that in. But her point was this, this is Amber's point. And again, has nothing to do with what I'm going to talk about today, which is, which is the reason I'm sharing it is because I don't want, I don't want our marketing to be perfect. I don't want our podcast to be perfect. I don't want, I don't want you to think that we don't work our butts off behind the scenes that we don't struggle. I will say 2023. Personally, for me, it was a big struggle more to come on that like more to come, like more will be revealed on that. But I'm saying that. Because I don't want you to think we have it all together or all figured out, like having a business is about figuring it out. As you go. It's also about personal growth as you go right. Like wits about who you have to become to run a business. And so I'm saying all this because Amber's super. Right? And I, you know, on the podcast and other places where I'm gonna be hanging out this year. I mean, I think you've always seen the real me, but I hope you see the real me the flawed me the one that doesn't have it all together, the one who has personal struggles, the one who, you know, in spite of all the things that might go on behind the scenes still runs a business because that's what we do, right? Like, we are business owners who no matter what's going on in the world, our the bigger world, our world, like we were human, you know, and I don't want to paint a perfect facade, because that's not that's not my life. Do I have a great life? Yes, I do. Because I've been intentionally created that life. Have I struggled at times? Yeah. Did I have a great childhood? No, most people didn't, I had a very interesting childhood, you can read some of my books, it's in there, like, so. Please know that. Wherever you are, right now, in your business, and in your life, it's all perfect. It's all fine. Like sometimes just saying, I am where I am. Great. Now, what do you want to change? Or what do you want to shift? Or what do you want to create? Or how do you want to feel? Or how do you want to operate and then you can look at the next piece. So I'm saying all that for one, because I don't want my podcast to be perfectly aligned every time and like Malala, I am going to talk about what I said I was going to talk about, but I also don't want you to think that you know that we have this perfectly produced show behind the scenes. It's not I don't want it to be perfect. I don't I want you to see the struggles, the challenges, and I think I've I've shared those in the past. But you know, Amber brought up a great point. And so so as we take this journey through 2024 together, you know, I'm looking forward to you hanging out with me and, and sharing all the things and sharing things that that we've struggled with. And I will tell you got the topic today, how to knock out your number one limiting belief about closing the sale was my first struggle in business like to the core struggle. And I say that because because it's also what put me on this journey. If I would have loved selling, right, if I would have loved selling from the beginning, if it would have been easy for me if I would have just like, figured it out right away. I never would have taught this I never would have probably chosen the self development industry, right? I never like none of that would have occurred to me because it was just been easy. I would have been I'd probably still be working for someone else, right, growing their business and their dream. So that that's that's why I wanted to start with this limiting belief. And we're gonna play with this more throughout the year because if there's anything that I've learned over the years is that limiting beliefs and core beliefs that you keep a stock that keep us stuck in such a frustrating way, right where

Ursula Mentjes:

this is where and I want you to hear this. This is where you can look at somebody else and be like, how are they how are they easily closing the sale? Or how are they getting those results right? When you look at someone and you're not even envious you're just like frustrated. You're like I I know, like our product and service is just as As good as theirs, if not better, right? Like in your mind, right? Like, you gotta believe in your stuff, you know, like, you know that you should be killing it and you're not. Why, like Why Why aren't I closing more sales? Well, that that is your subconscious mind keeping you safe, which, logically, consciously doesn't make any sense at all right? You're like, Well, why would my subconscious mind do that? I mean, it serves me to close more sales, maybe by but your subconscious minds job is to keep you safe and comfortable, right. And safe and comfortable means that I don't want to follow up with a prospect five times. safe and comfortable means I just want to sit in my chair and have get emails and have the sales be closed, safe and comfortable means I don't want to be visible. You know, on a webinar or at the end of a webinar, I don't want to have to talk about the sale, like what I'm offering it like, that is what our subconscious mind doing. So you can think your subconscious mind is there. You know, it's there to keep you safe. It did a great job of that, like back in the day, when we had to stay safe from things like, you know, lions, and tigers and bears, it still keeps you safe. Like when you're out walking at night. And maybe all of a sudden you kind of like oh, this kind of doesn't seem like the best area or I just feel like someone's following me, I feel like something's off, right? That's that part of you keeping you safe. Where it doesn't serve you though is here, where it's like, it's time to close the sale. But there's something that just blocks me or stops me from taking that next step. And it's being anything about a client who like that, oh, my gosh, kept this, this limiting belief. And there was more there too, right? Because I think if you have a limiting belief about closing the sale, you probably have some limiting beliefs about increasing your prices charging too much. You know, some of those things as well. So that can kind of just keep you stuck, right. So anyway, so this client had averaged about 50,000 a year in revenue when they arrived in our world and had been there for a long time. And had, there were two limiting beliefs. One was about pricing and increasing prices. And I actually think I might have to do a whole podcast on increasing prices. In fact, I'm going to put that in my notes. I do have notes, by the way, when I do a podcast and it was. So this particular client had a lot of fear around raising their prices. And the belief was if I raise my prices, people will go away. Okay, so there was that and then there was this other piece of, but I don't want to follow up or if I follow up, you know, too many times, they're gonna think I'm pushy, they're gonna think I'm salesy. If I asked for the sale, they're gonna think, you know, like, like, all of those pieces. And that, that belief, that limiting belief, especially about the follow up part, kept this client stuck. I don't know, like 20 years, I think, 15 to 20 years. And if you just do a little bit of math, this is my third grade math here. Maybe it's second grade math, maybe it's first grade math hard for me to do in my head, apparently, like, it's hundreds of 1000s of dollars left on the table, I would say actually millions, given the quantum leap, this client has taken millions of dollars just left on the table. So this is why you you do want to dive into this work. Because when you dive into this work, and you start to release your limiting beliefs, and you start to get out of your own way. The money, the money is there, the money's always been there. But when you have limited beliefs, and you stop yourself in the sales process, the money can't come to you because the prospects are just gonna go somewhere else. They're gonna go somewhere else, they're gonna probably go to that competitor that you're like, I mean, if it is a competitor, I mean, I know people are like, there's no competitors. Well, whoever, if they're gonna go to another business that's like yours and spend their money there instead of with you. That's a problem, right? That's a real stinker. So that's why this work is so important because I just I want you to, I want you to feel into the amount of money that you've left on the table so to speak, that you've left to sitting out there, like imagine that hundreds of 1000s and millions of dollars that are have just been left out there because you haven't followed up right? Or you haven't asked for the sale or you just haven't closed the sale, for whatever reason, okay? And the reason I want you to look at that is because when we don't change, you're not going to change until it's painful enough, okay? You might listen to this podcast and be like, Oh, that's great Arsalan, then you're gonna forget about what we talked about here, I don't want you to do that. I want you right now in this moment to dig into the pain of the amount of money that you've just left on the table, the amount of money that's just out there, that could be yours. And by the way, if this is something you really want support with. Come to the 2x intensive a Hangout with us. That is where our clients have massive breakthroughs, massive breakthroughs in their thinking, in their business model in their revenue model, in how much they're charging, and all the things I'm talking about in their beliefs, like all those things, the trucks and tons of information is in the show notes, you can click on the Apply button, you just apply, you just send your information in to apply for the trucks intensive, and we'll get you all the details. Our podcast, guests receive the most incredible packages when you come to the to extensive, so just know that you'll get a special package. So fill out the application. If you just want to know more or you want to email us, you can always email us at contact at Ursuline inc.co or email me directly or sled or sled inc.co. I'm happy to connect with you there because the this this is the year that I want you to make that breakthrough. So So playing with this belief of you know about not closing the sale. So let's look at that for a moment. Why do we not close the sale? Why do we not follow up one more time? Right? Why don't we just stop ourselves? Well, for most of us, it's about how we don't want to be perceived. Right? We don't want the prospect to perceive us as being pushy. or salesy, right. We want to be liked. And especially I think sales and business people. I mean, we don't get into business because we're total extreme introverts, like we like to connect with people, we want people to like us, especially salespeople, right? If you've been in sales before, like that's your natural inclination, you want people to like you. And so underneath that is this belief, this fear that if I follow up multiple times, they're not going to like me, they're going to think I'm being pushy. Oh, I'm getting I'm being salesy, right. And because of that belief, you'll stay stuck, you'll just stay stuck. And the question to ask yourself right now is, am I willing? Am I willing to leave millions of dollars on the table? Am I willing to do that? Because hopefully the answer is no, if you're a business owner, like you got to make money, you got to turn profit, you can't grow the business if you don't have profit, right? And so, so hopefully the answer is no, I don't want to leave millions of dollars on the table. Excuse me. Like my little teacup, for those of you on the YouTube, a little tea cup with me. It has coffee in it though, full disclosure. So okay. I don't want to I don't want to leave millions of dollars on the table. Like if that's the pain and it's painful enough for you in this moment to make the decision that no matter what, you're going to let that go this year, then you're ready for the next step. Okay, until then, it doesn't really matter, you're not going to take us out, we're just going to be like, I'm good with the status quo. It's too scary. I'm too stuck. I'm too whatever. And that's your choice. That's your choice. I hope though my my invitation is for you to be like, You know what? No, I am so over struggling I'm so over not having enough money in the company. I'm so I'm just over not being able to hire people. I'm over, not being able to give money away, like I'm over all of that. Like when you get frustrated enough and you're just over it, that's when you're willing to change when it's more painful to stay where you are than it is to make the shift. That's when you make the change. So let me tell you, this client who had been stuck, you know, at 50,000 a year for forever came to the to the 2x intensive. She also joined the CEO table, she made the decision now do the math there. She wasn't making a ton of money. Right? She made the investment in herself to make the investment she made the leap

Ursula Mentjes:

and she didn't have any outside support. None. Didn't have a significant other to say yeah, go do that. Like she's on around did it and a mom by the way and a mom so if she can make that shift, so can you so can you so she Did she made the shift she dove in. At the end of this year, she already had 300 that she already has $300,000 in contracts lined up for next year. Now, if I do my math, that's 50,000 times six, that's a 6x increase. She's sitting on a million dollar business, she knows that now, she knows that now, seven figures, right? It's gonna be a seven figure business, it is a seven figure business. She knows that she now knows her value, she now knows that, when she's following up with clients, she's being she's serving them not being pushy. She knows now that, like she, she really knows she can do anything. She knows she can do anything. And it's one of the things I love about business. And I've always said this business is the biggest personal development journey, you're ever gonna go on the biggest personal development journey ever. And because it's changed her whole life. You know, a lot of people ask me, they're like, you're Are you a business coach, like, now? I'm into transformation, not just of your business, but of your life of everything I'm into, like, Who do you want to become? Who are you being called to because this business that this client is doing is probably not the last business she's gonna do. Like, she's already been called to do other things, like she's gonna grow this business, maybe she'll sell it, we have a lot of clients showing up in our world now who are growing their businesses and selling them, and doing the next thing, whatever that is that they're called to do. Because now they know, they have a core belief that they can do this, they have, they've let go of their limiting beliefs about what they couldn't do, right. And if you've been hanging out with me for a while, then I want that for you to there's a reason you're here like I, some of you. And it's so it's so strange. Sometimes, you know, when I'm talking to you, because I can't see you, but I can feel you. And I can feel the pain of not living the life that you know you're destined for that, you know, you're here for, I can feel the pain of not having enough money and struggling, I can feel that through the waves. And I know, that's why I'm doing this podcast. I know. That's why this podcast ranks really high like higher than I ever could have imagined. Like, we're in the top two and a half percent of podcasts in the world. It's because of listeners like you because you keep showing up because you want more, you know, you're destined for more. And I want more for you. And so, you know, my invitation is stick with us, stick with us. And also come and hang out with us, come and hang out at the next 2x intensive. Come in, hang out with us. Because it will, it will change your world. And if you need a payment plan, we'll figure it out like Well, here's the thing to remember, if you want something, the way to get there exists, the money is already there. So if you want to come and hang out with us at the tux intensive, it's virtual, by the way, I don't know if I ever say that it's virtual. We have clients come from all over the world. Virtual hang out on Zoom. So know that that's there. So to wrap this up, like let's shift this belief for you, okay. And this is the belief shift process that I love. It's based in NLP, NLP is Neuro Linguistic Programming I bought brought some other modalities into it. Here's here's what you do. We've identified the limiting belief, the the limiting belief is simply like, you know, I don't want to be perceived as being pushy. I don't want people to think not like me, right? be pushy, don't you know all those things, right. So what you want to do next is identify what's not true about that? Three things. Three things that aren't true about that. Number one, is that following up means you're actually serving the client. In fact, when you don't follow up, your prospects think you're unprofessional, period, end of story. Second, following up is your job. It's what you need to do. Because it's not about being pushy. It's following up, or in the moment asking for the sale asking for the credit card asking for the payment until you get one of three things a clear, yes, they're in and they're gonna pay. And here's how they pay a clear No, not a fit, that's okay, we figure that out. Or the third thing is to get a next step on the calendar. And if you've hung out with me for a while, you've heard me talk about this, but it's worth repeating because this is so missed. And even with clients who have said this over and over again, they miss it. If you're at the end of a sale and they haven't made a decision book a next appointment on the calendar. So I got a new book next time in my calendar, you can talk to that again, figure out like what are their objections or what do they need to know before they can make a decision? You're just coaching them and that's the third thing to realize is that selling is really coaching someone to make a decision. And then when you do when you do that you are serving them at the highest level because they get to choose, because they have a feeling that what you do would make a difference in their business or their lives. And so you're coaching them to make a decision. And if you're the right answer for them, awesome if you're not refer them to someone else. In fact, you can say that to someone. You can say that to someone, you know, if I'm not the right fit for you, I'd love to refer you to somebody else, or here's what I think would be a great next step. Okay. Then the third step, so number one, identify the limiting belief number two, look at the three things that are not true. Because when you say that, then the limiting belief just starts to fall away. And then third, ask yourself, what is the new belief I'd like to operate from and I'm gonna make this really easy for you. Here's your new belief. I am, which are two of the most powerful words in the English language because your subconscious mind believes anything you say, after that. I am a professionally persistent problem solver. It's my favorite. I am a professionally persistent problem solver. And I can tell you that when our clients take that on, at the deepest level, and they take that on, it shifts everything for them because all of a sudden they're like, I am a professionally persistent problem solver. I am I'm not salesy. I'm not pushy. I am a professionally persistent problem solver and I am making a difference for my clients or my prospects who become my clients. All right, everybody, I hope this was useful this might be something you want to listen back to right because you can use this process anytime to let a limiting belief go and again my commitment you this year is more content. And we're gonna dig into this belief stuff even more because I know it's at the core of what might be holding you back. Alright everybody, that's it, wishing you your most epic month yet. Oh, I forgot my team's I was like, Hey, if you liked the show, leave us a review. Leave us a review. Wherever you listen. There's many different places that you listen so please leave us a review. It helps other people know how this podcast might be helpful to them as well. Alright everybody, see you soon.