La Idea de Escasez

0:07 Hello everyone and welcome to ideas for a better life. I am Eugenio Valla, ruiz, reader, hard- working and lover of personal development. When you jump into the sales world, you discover a fascinating dynamic the interaction with people who, while showing interest in what you offer, strive to convince you that they cannot afford it and therefore deserve to receive it for free. And this phenomenon reveals a lot about how people perceive the concepts of value, reciprocity and abundance. It' s interesting to see how, in most cases, these people don' t focus on exploring how they could make the most of your product or service. They also don' t ask you to talk to them for a reasonable negotiation. Nor do they often propose alternatives such as funding, nor do they appear to be interested in assessing whether what you sell really suits their needs or not. Rather, their main focus is to persuade you of their supposed economic incapacity and this raises deep questions about how people build their own narrative of scarcity and project it toward others. It is as if there

1:41 are people who are self- convincing that they lack resources, as if there are people who voluntarily create a mental cycle of limitation that influences their actions, influences their decisions and, therefore, will also influence their results in the future. I wonder what can encourage someone to devote energy, to dedicate effort, to convince others of their lack of resources, instead of channeling that same energy towards the search for opportunities, towards the development of a prosperous mentality, etcetera.

2:21 It' s a question that I think goes beyond the economics. It is something that goes into the beliefs that we have about money, about success and even something that goes into our own self- esteem. So, from my experience, I have come to two fundamental conclusions. The first is the conscious decision not to join the narrative of scarcity that other people want to impose and I invite you all to do the same. I invite you to reject the idea that the ugly lack of resources is an insurmountable limitation and, instead, focus on the search for creative solutions, opportunities to reach what you want.

3:14 For example, don' t say that something is too expensive focus on how you could do to get it. And the second is to understand that commitment is fundamental in order to be able to truly take advantage of anything, any resources or any knowledge, anything you buy. Those who are willing to invest in themselves tend to value more and better what they buy, what they get and therefore apply it also in a more effective way in their lives, in a more effective way in their work. So, what I' m saying is that economic effort and emotional effort involves paying for something out there is a tangible commitment and that commitment reflects determination, reflects the seriousness that a person has towards his or her own growth or to that area in which he or she is writing a product or a service. And that' s like planting a seed, a seed that, when it gets enough care, enough attention, it' s going to bloom and it' s going to bear fruit.

4:28 So the way we approach the relationship between money, value and personal growth has a significant impact on our actions and, therefore, on our results, on our long- term trajectory. So today' s reflection is that you cultivate a mentality of abundance. The first and second points that you commit to do everything you need to be able to materialize that. What do you want and just say goodbye. Thank you very much. As always and until next time