El camino hacia el éxito en el Siglo XXI

0:05 Hello everyone and welcome to ideas for a better life. Soyuge prruz, hardy reader and lover of personal development. Today I want to share with you some things that seem important to me, but you want to live well in this century and with this reality that we have had to live. But before I start, I want to remind you that you have at your disposal a compilation of the most relevant ideas about personal development in my four books. Also that if you want to train in personal development in depth, I tell you what has worked for me the master' s degree in personal development online, from IPP Institute of positive thinking. You know I think it' s the best training that exists in this field And if you' ve decided to start changing your life, but you' re not ready to do a master' s degree yet I recommend that you download the ebook for free twenty- five habits for economic abundance, a system with which you' re going to get better your relationship with money and so, have the lifestyle you want. I leave you the link to my four books, to the Master' s class of personal development and to Libook Free in the notes of the episode and now, as always, we' re going to talk about surviving better. The other day I realized that plants are a great metaphor for how life should work.

1:34 Imagine that you have in your hand a handful of seeds and that those seeds are your talents, your passions, your abilities, that is, the seeds of plants are pure potentiality, just as are your gifts and your talents. But for those seeds to flourish, as with your gifts and your talents, you have to plant them on earth that in the case of metaphor would be society, they would be the others and water them with education and practice until they flourish. Of course, some of those seeds will bloom and others won ' t. And that' s why I find it much better to plant many instead of planting only one. So if you' re listening to me and you' re a young person, try a lot of things. He knows a lot of people. Do things no one else wants to do.

2:31 Ask yourself for a problem that you feel like solving if you have the right mindset. There' s no work without a future, no career without a career. There are only opportunities, but you have to know what you want. I' m not gonna get tired of repeating it. In this podcast formalize your goals by writing them down. There is a huge difference between waking up with an idea and writing it down. And your target may not be entirely clear. It may be hard to articulate on a paper, but that effort to put it in writing is where the magic is going to occur, because when you can move your desires from the mind to the paper, then that desire comes alive that eye doesn' t mean it comes true, but suddenly you have a concrete point on the map that you want to reach and believe me. This is more than eighty percent of the people you come across every day. So, when you have that destination point, it' s when you start building the road and you do it through two things. Basically, the first, education and I don' t mean formal education necessarily means learning from people who are already where you want to go. And, second, through habits, constant routines, repeating those things that bring you closer to

4:02 the target, repeating them over and over again, setting the road to your goals in autopilot as soon as possible and, of course, I will not deceive you. The road to any objective is plagued with obstacles, with setbacks, rejections, etcetera. But we have to start seeing them isn' t like stop signs, but just like a step- by- step sign if you want, because in the end being brave is using each of those. It' s not like a motivation to work more, to improve, to persevere until you get that yes that will start changing your life. If you can keep faith in your vision, then your goal that you have already written will surely be closer. And you' ll tell me, and if my purpose isn' t to pay the bills, which is what happens to many people, because the bigger your purpose, the greater the risks involved in pursuing it. That' s why I recommend that you don' t bet everything on a big one- time dream. Instead of doing that, take small calculated risks over and over again and you learn and swing on the go.

5:24 It' s about you finding the optimal point between risk and safety. Don ' t get into big expenses because normally you don' t have to. Don' t leave your job at once because you usually don' t have to. Slowly try, measure, adjust, study, do, and combine your nutritional work with the beginning of your path. And this is very important, because let' s not fool ourselves. If we look at statistics, we discover that most new companies fail. So one key element is that you have iteration speed. What is that, then, is, without going further, try new things quickly, cheaply, get feedback from your prospective customers market and quickly improve. If you do things like this, you don' t play it all at once and make sure that every time you fail, you ' re not really failing, but learning, so fail in little get up, shake the dust and adjust the course. It is not about betting, but about getting a systematic learning process in place that works on the basis of trial and error. And why understand this in the 21st century. It is absolutely fundamental, because in a world that evolves as fast as the current one,

6:54 the conventional path of making my resume. I am sending it and hope to stand out among other candidates who are equally qualified or more. It' s a losing proposition. It is a proposal that no longer works and if it does, which I know it still does, it will probably stop working in the next ten, fifteen, twenty years. It' s about the new game. It' s about creating a unique personal brand and that' s only going to happen if you live with purpose. Your personal brand is what people think when they hear your name and is much more important today than any résumé. A solid personal brand opens many more doors than any master.

7:43 The resumes go to the pile. The personal brand accompanies you all your life and yet. Many people, most of them I would say, spend years building their resume while neglecting to cultivate their brand and personal reputation. And if you don' t believe me, think about where you' re looking. When you need a service, you ask a plumber for a résumé, for example. No Google is the new curriculum and that' s why the real key to success, at least professional success in the 21st century is first, putting your talents to work at the service of others, better if it' s in a different way than that of your competitors. And, second, make sure that others know, make sure that others find you, make sure that you are visible to your potential customers, to the people you can help.

8:41 And look at this second point because this is where we lose a lot of people. There is an essential skill that in the 21st century you will have to learn. Yes or yes, and it' s marketing and we ' ll like it better or we' ll like it less. But it is, there is no purpose until it is able to sell something. And the secret of marketing is not just selling, it' s capturing people' s desires, understanding them, and showing them how you do. You can satisfy those desires, that is, clearly understand what the customer' s problem is, explain how you can solve it the product you have or the service you have and move that client to immediate action sounds, obviously, but it isn' t. There is traditional marketing that tends to focus on creating a positive image about a brand, about a product, without necessarily pushing for immediate action. And that kind of marketing was great in the 20th century. The problem is that it consumes a lot of budget and does not guarantee sales.

9:52 There is another marketing that is direct response, which is much more valuable. If you have limited resources, if you' re small, if you' re starting. But once again, here we come across the education system, traditional education does not teach us about money, sales, or influence over others, which are the tools needed to thrive in the information society in the 21st century. And I don' t care if you don' t have a business that' s perfectly great. Even if you work for someone else to know how to get your ideas to fit, know how to inspire people to act the way you want them to. It has an incalculable value. I repeat, it doesn' t matter whether you work for someone else or have a company. Success in the twenty- first century belongs to those who open their own way. And that' s the difference between being a follower or being a leader. No dream is too big when you know how to unite other people to your cause. As I say, marketing is much more than selling. Marketing is articulating, a unique value proposition and finding people who can benefit from that value proposition and that value proposition you have created based on your gifts and your talents. When you do this with integrity, without lying with the truth ahead, then it is not the sale, as we traditionally think

11:24 of. The sale becomes an act of service that allows you to reach more people and have a much greater impact than you could have alone. What I mean by this is that adopting an entrepreneurial mentality, even if you are not an entrepreneur, is the key to prospering in the changing world we have in the 21st century, and this means seeking opportunities permanently to bring value to others, to be useful to others and to take full responsibility for the outcome, and the alternative is not too beautiful. People who do not have an entrepreneurial mentality are those who, well tell them what to do, do it and for the moment receive a reward for it and it is great and I have nothing against it. But I' d almost say that it' s been great more than it' s great, because in this new world that we ' re more or less going to like, I repeat, more and more of a reward to those who are opening the way, to those who adapt on the fly above those who simply obey or follow a pre- existing model, simply because it' s much simpler, much more economical, to turn to third countries, to places in the world where it' s cheaper to hire people who can have certain technical skills and who just comply with an order.

12:56 So you know, the world is changing faster than ever and the paths to success that worked in the past are quickly becoming obsolete. Titles, formal credentials, resumes, safe careers in quotation marks no longer guarantee anything. To prosper in this new panorama. Prospering in the 21st century requires cultivating an entrepreneurial mindset and a personal brand to do this. My recommendations plant many seeds water them, with education, with experience, be clear about your goals, put on a routine assume calculated risks and focus on bringing value to others and learning everything you can about marketing, especially digital marketing. That is the recipe, at least the one I see, for your seeds, your gifts, your talents to transform over time into a legacy that can last and, of course, a better Christmas. If you liked this episode, please give it to me. Share it on social media or visit w ideas to live better.

14:11 Here you can subscribe and download for free a copy of my last book, Seven Steps to a Purposeful Life. And if you want to learn much more, if you want to train a personal development with the best experts, take a look at the most free trails of the ipp personal development master or download the ebook for free twenty- five habits for economic abundance. I leave you the link to both things in the episode notes and just say goodbye. Thank you very much. As always and until the next or total matter every perso world for mondo, everything