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March 30, 2023

Episode #4: The importance of Trust: Shared Values Drive Business Transformation and Success with Jason Severson

Episode #4: The importance of Trust: Shared Values Drive Business Transformation and Success  with Jason Severson

Your hosts, Kobe Bogaert and Dan Winter, have a conversation with Jason about how he and his team transformed their organization from a small alternative financing venture into a thriving and growing business. As an executive in a commercial bank,...

Your hosts, Kobe Bogaert and Dan Winter, have a conversation with Jason about how he and his team transformed their organization from a small alternative financing venture into a thriving and growing business.

As an executive in a commercial bank, Jason was not thinking of transforming an alternative finance business when he joined Primary Funding Corporation (PFC) as President in 2012. Even though he had led a team of bankers that managed over $150 million in commercial loans and deposits, he wasn’t ready to lead, grow, and transform PFC.

In this conversation, we explore the transition Jason went through from employee to owner, and shifting how he perceived situations opened new possibilities for growth and impact. This change of perspective allowed him to clearly define the future they wanted to create, establish shared values that were important in building a team and organization, and eventually build an executive team that supported and challenged him to grow as the company grew. 

“Really, the business is all about the people. Who are these employees, what do they do for the company, and how do they contribute? And what are their strengths?” 


Jason shares how aligning and living by shared values builds trust within the organization and with their clients and creates a winning culture, which was critical to the success of PFC.

 

Resources mentioned in this episode:

Learn more about Primary Funding Corporation here: https://primaryfunding.com/

Jason’s Linkedin profile: https://www.linkedin.com/in/jason-severson-6974453/

 

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Keywords: #business #success #transformation #financing