Episodes

Ep 127 Culture & coordinates - August 02 Joseph and Clay discussed the issue of their Keurig coffee machines breaking down due to the use of unfiltered water, highlighting the importance of proper maintenance and care. They also drew a parallel between this experience and the challenges faced by customers who neglect the small details in their electrical systems, emphasizing the need for education and offering multiple options to address their concerns. Clay and Joseph discussed the importance...

Ep 126 Stay focused: The Perfect Sale - August 02 Joseph and Clay discussed their excitement for a live stream and the upcoming release of a new objection handling training class. Joseph explained how the class would teach techniques to eliminate objections before they even arise, creating a more seamless and natural sales conversation. Clay and Joseph discussed their experiences with the perfect sale, where Clay emphasized the importance of staying focused and sticking to the offer, while Jos...

Ep 125 - The REAL Law of diminishing returns - August 01 VIEW RECORDING - 57 mins (No highlights) Clay and Joseph discussed the importance of self-validation and staying true to one's vision in business. They shared personal experiences and emphasized the need to create a business that can thrive without being solely dependent on the individual's presence. Joseph and Clay discussed the inspiring journey of Edwin, an electrician who started his own business and achieved remarkable success withi...

Episode 124 Electricians! Stay the Course! - July 31 Clay and Joseph discussed the importance of staying the course and being passionate in their work as electricians. They also talked about the value of vision and values in their profession. Joseph and Clay discussed the importance of staying focused on a specific niche in the electrical industry, highlighting the risks and challenges of veering off course. They emphasized the need to have a clear vision, articulate values, and implement a co...

Ep 123 - Offer Importance & Wins Joseph and Clay discussed the importance of having a strong offer for client success, including elements such as pricing, options, club memberships, and financing. They highlighted the significant impact that a well-crafted offer can have on business growth and financial success. Joseph and Clay discussed the importance of understanding and meeting the emotional needs of clients in order to make an irresistible offer. They also emphasized the significance of set...

Episode 122 #STYO - July 26 Joseph and Clay discussed the importance of sticking to your offer in business. They shared personal examples and emphasized that discounting your offer can lead to customers questioning the quality of your work and the value you provide. Clay and Joseph discussed the importance of holding firm on pricing and not accepting outside money for an unsustainable business. They also talked about the need to adjust offers and communicate the value of new options to existin...

Ep 121 - Offer troubleshooting - Overworked & Underpaid Joseph and Clay discussed the importance of understanding the emotional reasons behind a customer's needs in order to create meaningful options in an offer. They also highlighted the value of offering additional services, such as inspections and labeling, to provide a comprehensive solution and increase the value of the exchange. Clay and Joseph discussed the benefits of offering fewer clients higher-priced services, which allows for bett...

Clay and Joseph discussed their excitement to see each other and their plans to push past a difficult situation. They also mentioned personal nuggets and upcoming vacation plans, expressing the importance of taking time for themselves. Clay and Joseph discussed the importance of effectively communicating the value of their electrical services to customers. They emphasized the need to focus on providing excellent service and building trust, regardless of the pricing options chosen by the custome...

Clay and Joseph discussed their excitement about going live on their podcast and the annoyance of receiving unwanted text messages. They also mentioned their support session and the energy they had for the week ahead Joseph and Clay discussed the importance of having a positive mindset and approaching each day as a great day. They also touched on the concept of building a strong offer for electrical businesses, including pricing, marketing, and sales. Joseph and Clay discussed the misconceptio...

Ep 118 - How to win the Demand Call Lotto!!! - July 21 Joseph and Clay discussed the idea of winning the demand call lotto and how their process has already helped people achieve success. They also acknowledged the nerves and challenges that come with making sales calls but highlighted the importance of taking action and reporting wins. Joseph and Clay discussed the success of their demand call process, which focuses on understanding the customer's needs and providing authentic solutions. They...

2023-07-20 Ep 117 - Enhancing Value - Demand Calls Lotto - July 20 Clay and Joseph discussed their experiences and shared examples of demand calls that led to higher average ticket sales, emphasizing the importance of offering options and presenting additional services to customers. They also talked about encountering issues with a generator installation, including an illegally buried propane line. Clay and Joseph discussed the importance of generator maintenance as it allows for additional to...

Ep 116 Why Demand Calls are the most important sale - July 19 Clay and Joseph discussed the importance of demand calls in sales training and how it is the foundation of a successful business. They also mentioned the value of having a strong sales process in place to ensure consistent revenue and the ability to work on other aspects of the business. Clay and Joseph discussed the power of demand calls in generating higher conversions and the importance of following a process to provide better se...

Ep 115 When the presentation goes wrong - July 18 Clay and Joseph discussed the importance of simplicity in presentations and the need to avoid over-complicating the sales process. They emphasized the value of clear communication and understanding the customer's perspective. Joseph and Clay discussed strategies for handling unexpected situations during a presentation. They emphasized the importance of intention, gratitude, and involving all parties to address concerns and ensure a successful o...

Ep 114 Installer vs Sales vs Service Tech - July 17 Joseph and Clay discussed their weekend activities, including going to an improv comedy show. Joseph also shared his experience of getting into a car accident but thankfully everyone was safe. - Clay and Joseph discussed the differences between installers and salesmen in the electrical industry, highlighting the importance of training and accountability for installers and the need for a salesperson to have a solution-based mindset focused on ...

2023-07-14 Ep 113 Dirty Dirty Dirty words Electricians Use - July 14 Clay and Joseph discussed the importance of using confident and strong language when communicating with customers in the electrical industry. They highlighted the negative impact of weak words and knee-jerk reactions, emphasizing the need for clear and assertive communication to build trust and avoid misunderstandings. Clay and Joseph discussed the importance of presenting solutions instead of just pointing out problems, as w...

2023-07-13 Ep 112 How much should Electricians pay themselves - July 13 Clay and Joseph discussed the importance of being authentic and embracing their flaws in their social media presence. They also touched on the concept of chameleonic sales, where mirroring the other person's behavior and demeanor can help build trust and rapport in sales interactions. Clay and Joseph discussed the challenges of running a business without proper business training and the negative impact of a lack of leaders...

Ep 111 - Right or paid? Are you emotionally attached? - July 12 Clay and Joseph discussed their record-breaking attendance in a class and brainstormed ways to improve the experience for participants. They also talked about the importance of not being emotionally attached to being right and focused on getting paid. Joseph and Clay discussed the importance of crossing tasks off their to-do lists and the satisfaction it brings. They also emphasized the benefits of completing difficult tasks first...

Ep 110 - Office Hire out or train in - July 11 Clay and Joseph discussed the topic of whether to hire out or train in, focusing on the importance of analyzing past wins and identifying the problems that were overcome to achieve those wins. They also shared some personal experiences and anecdotes, including a flood in Orange County and a humorous incident with an insurance company. Joseph and Clay discussed the importance of providing excellent customer service in the electrical business. They ...

Episode 109 - Side work, Moonlight Electric, Tanktop Terry - July 10 Joseph and Clay discussed the dangers and problems associated with employees doing side work, including potential financial loss for the company and liability issues for clients. They also shared a story about an employee who impersonated their company and performed subpar work, highlighting the importance of addressing such situations with genuine surprise and taking steps to rectify any problems left behind. - Joseph and Cl...

Ep 108 - Options Design - Don't run to the van! - July 07 Clay and Joseph discussed the fear and hesitation technicians have in presenting options to customers in person, leading many to resort to emailing estimates instead. They emphasized the importance of having a process and overcoming the fear of rejection in order to effectively present options and increase sales. Clay and Joseph discussed the importance of building trust and rapport with customers in the home service industry, emphasizi...

Ep 107 - Emergency: Overworked & Underpaid - July 06 Clay and Joseph discussed the success of Zach's Kohler TDDM campaign, where he sent out gift cards to potential customers in specific areas. They also talked about the power of showcasing previous installations to neighbors as a way to generate new leads. - Joseph and Clay discussed the challenges of being overwhelmed with work and the negative impact it has on their livelihood. They emphasized the importance of closing open cycles, such as ...

Lessons from the Titanic - July 05 Clay and Joseph discussed the importance of being mindful of risks and not rushing into business decisions without proper planning and evidence. They also touched on the need to stay grounded and remember one's goals and origins in order to achieve success. Clay and Joseph discussed the different perspectives on spending $250,000 and the importance of having a plan and purpose in business. They emphasized the need to reflect on one's own actions and intentions...