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Marketing With Empathy® is the show for brands who want to win the hearts (and carts) of today’s busy families — and earn a trusted spot in their homes. In most households, moms still influence or control 85% of what ends up in the cart — making them a key voice to understand when marketing to families. Join host and 20+ year content strategist, Sarah Panus, as she shares ideas, stories, and strategies to grow your leads and sales. Top 5% of all podcasts and a proud member of the Marketing Podcast Network.
EP 156. What do moms really need from brands? Spoiler: it's not just more inspiration—it's easier execution! In this episode, host Sarah Panus chats with Virginia Frischkorn, award-winning event planner and founder of Partyt...
EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and marketing lead, Brooke Matthews, of ByWinona.com share what women really experience during these seasons and how marketers can better connect wi…
EP 155. In today’s increasingly polarized market, understanding your customer base can feel like navigating a minefield. Should brands pick a side, stay neutral, or simply avoid “controversial” topics altogether? On the lates...
EP 157. Connect with moms in a way that feels real—not forced. Monica Banks, founder of Mom Creators and Gugu Guru, explains the new playbook for influencer marketing. Discover why brands should think in terms of co-creation (not just paid pos…
Discover key insights from Virginia Frischkorn, founder of Partytrick.com, on creating authentic, effortless experiences for moms—and how brands can better connect with this influential audience. EP 156. What do moms really need from …
Move beyond politics—understand your customers’ values to build lasting connections and grow your brand. WHY VALUES TRUMP POLITICS IN MARKETING EP 155. In today’s increasingly polarized market, understanding your customer base ca…