Episodes

How to Use LinkedIn to Generate Leads
March 6, 2024

How to Use LinkedIn to Generate Leads

When you have your own practice or business, lead generation is obviously critical. But how should you go about it and, specifically, is LinkedIn a good channel for lead generation? Join us to learn more.View this podcast as a video on Youtube.Link...

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How Does Insurance Work When You're a Freelancer?
Feb. 28, 2024

How Does Insurance Work When You're a Freelancer?

Insurance is pretty straightforward for those in the salaried world. But when you go off on your own, how does it work? What kinds of insurance do you need to think about, and how do you obtain them?Link of the week:Your Complete Guide to Test Aut...

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How Should You Handle Raising Your Rates?
Feb. 21, 2024

How Should You Handle Raising Your Rates?

This is something near and dear to the heart of any freelancer. The time has come and you've decided you need to raise your rates. How do you tell your clients about it, and how do you manage this process of rate raising in general?Link of the wee...

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How Do You Break the Feast or Famine Cycle?
Feb. 14, 2024

How Do You Break the Feast or Famine Cycle?

Anyone who has hung out their shingle to freelance has likely encountered the so-called "feast or famine" cycle. What is this, why is it suboptimal, how do you get out of it, and how long does it take to get out?

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What Do Freelancers Do When They Get Sick?
Feb. 7, 2024

What Do Freelancers Do When They Get Sick?

Sick time is pretty straightforward for employees. But how does this work when you go off on your own as a freelancer? How do freelancers handle it when they get sick?Link PicksCheck out Tricentis Tosca: Intelligent test automationEver wondered wh...

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Should You Build a Business in Your Own Name or Pick a Brand Name?
Jan. 24, 2024

Should You Build a Business in Your Own Name or Pick a Brand Name?

You're thinking of starting a business or a freelance practice. Should you name the business and website after yourself, or should you create a separate brand for it?Links of the week:Get started with GitHub ActionsLearn about test environments ...

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Managing Context Switching When You Have Multiple Clients
Jan. 17, 2024

Managing Context Switching When You Have Multiple Clients

If you're working on significant projects in parallel for multiple clients, you might find yourself mentally "thrashing," or struggling with the context switching between the different projects. How do you handle that?Links of the week:Get start...

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What’s the Difference Between a Freelancer and a Consultant?
Jan. 10, 2024

What’s the Difference Between a Freelancer and a Consultant?

People toss around the terms "freelancer" and "consultant" a lot -- often interchangeably. But what does each really mean, and what's the difference?Link picks: Learn to create a Kubernetes cluster in AWSWhat does bimodal mean in the context of ...

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Is It a Problem for a Freelancer to Have Just One Large Client?
Jan. 3, 2024

Is It a Problem for a Freelancer to Have Just One Large Client?

Is it a problem for you, as a freelancer, to have just one or two large clients? The short, easy answer is "yes," but I've got a much more detailed explanation in this episode.

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What is a Retainer in Consulting and How Does It Work?
Dec. 20, 2023

What is a Retainer in Consulting and How Does It Work?

You may have heard the term "retainer" as a modifier to describe a kind of consultant. What is a retainer, exactly, and how does it work? Join us to learn more. ---------------------------------------------------------------------------------------...

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How Does a Freelancer Get Started with Content Marketing?
Dec. 13, 2023

How Does a Freelancer Get Started with Content Marketing?

You'll hear a lot of conventional wisdom that anyone with a business should do content marketing. Is that right, and, if so, what do you need and how should you get started doing it?Picks:Learn what a production environment isCheck out this blog...

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Should Freelancers Run Ads to Get Business?
Dec. 6, 2023

Should Freelancers Run Ads to Get Business?

As a freelancer, should you enlist paid advertising to help you get work? The answer, in most cases, is no, but tune in to hear why and what the exceptions might be.Join us to learn more.-------------------------------------------------------------...

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How Do You Quit a Gig or Fire a Client?
Nov. 29, 2023

How Do You Quit a Gig or Fire a Client?

Sometimes it just isn't working out, and it's not you -- it's them. When you decide you have to part ways with a client, how do you go about doing that?

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What Software Do You Need for Your Freelance Practice?
Nov. 22, 2023

What Software Do You Need for Your Freelance Practice?

What pieces of software do you need in order to start out as a freelancer? CRM? Accounting Software? Etc? I take you through the ones that I would recommend in this video.Link Picks;Test environments: Everything you need to knowTop 10 Cloud O...

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Should I Start a Business Bank Account to Freelance?
Nov. 15, 2023

Should I Start a Business Bank Account to Freelance?

In this edition of the freelancer Q&A series, I take on the subject of whether or not you should start a business bank account in order to freelance. I think you ought to, and I'll tell you why, and what else I think you should do for finance whe...

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Building a Hibernate Training Business with Info Products and Consulting, with Thorben Janssen
Nov. 8, 2023

Building a Hibernate Training Business with Info Products and Consult…

This time around in our community speaker series, we talked to Thorben Janssen about building a Hibernate/JPA training business with info products and consulting. Hear about made the transition over time from employed as a software engineer to buildi...

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What Motivates Companies to Hire Freelancers Instead of Employees?
Nov. 1, 2023

What Motivates Companies to Hire Freelancers Instead of Employees?

If you're a freelancer, you may be tempted to apply to job openings looking for employees so that you can convince them to hire you instead. Is that a good idea? And, more generally, why do companies hire freelancers versus employees?

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Should a Freelancer Maintain a Portfolio?
Oct. 25, 2023

Should a Freelancer Maintain a Portfolio?

A lot of people will tell you that, as a freelancer, you should create and maintain a portfolio that you can show to prospects. But is that really good advice?Link PicksLocal development with PostgreSQL containersEnterprise Release Management...

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What Should You Title Yourself on LinkedIn or in Business Cards?
Oct. 18, 2023

What Should You Title Yourself on LinkedIn or in Business Cards?

As a freelancer, it might not be clear what kind of title to give yourself in "official" venues, like LinkedIn or on business cards. What should you put there to best represent yourself?Link Picks:A developer’s guide to GitOpsIT Environments:...

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Building a Python Training Business, with Reuven Lerner
Oct. 11, 2023

Building a Python Training Business, with Reuven Lerner

This time around in our community speaker series, we talked to Reuven Lerner about starting a Python training business. Hear about how he got into tech, into training, into business for himself, and, eventually into a specific, stable, and profitable...

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Should Freelancers Give Talks as a Way to Generate Business?
Oct. 4, 2023

Should Freelancers Give Talks as a Way to Generate Business?

Someone in our community asked whether it was worth it for freelancers to gain recognition by giving conference workshops or online workshops. I generalized this to the subject of "should you give talks as a freelancer to generate new business?" Here...

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Is Freelancing a Lateral Career Move?
Sept. 20, 2023

Is Freelancing a Lateral Career Move?

There are a lot of factors to consider when leaving a salaried job to go off on your own. One of the perhaps lesser considered ones is what, exactly, does this mean for your career. Is starting to freelance a lateral career move, or is it a career ad...

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Bootstrapping and Evolving a Web Development Agency, with Marg Reffell
Sept. 13, 2023

Bootstrapping and Evolving a Web Development Agency, with Marg Reffell

n this installment of our community speaker series, we talked to Marg Reffell about her experience starting a web development agency and then evolving it over the course of time. Included in this is how she arrived at a decision to scale in the first...

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How Can a Freelancer Improve Their Sales Win Rate?
Sept. 6, 2023

How Can a Freelancer Improve Their Sales Win Rate?

In sales lingo, "win rate" is the percentage of prospects you talk to that eventually become customers? How can freelancers improve the rate at which they close business so that their time doing sales is more efficient? Join us to learn more.-----...

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