If you've built an audience on a platform other than your own website, how do you go about turning that following into a marketing funnel for something you're offering? Join us to learn more. View this podcast as a video on Y...
It will sometimes come up that a prospect or client asks you to implement something that's either too vague to work or a flat-out bad idea. What should you do in this situation? Join us to learn more. View this podcast as a v...
If you're a programmer (or, generally, a labor-based freelancer), is it a good idea to sell strategic advice as a kind of "up-sell" to your normal offering? Join us to learn more. View this podcast as a video on YouTube. Link...
I do a lot of theory in this series, but here's something practical. How would I recommend someone price an hour-long training session to teach social media tactics to a salesforce? Join us to learn more. View this podcast as...
Sometimes, a client may ask you to sign a non-compete agreement as a prerequisite for engaging with them. Should you do it? How should you handle this situation in general? Join us to learn more. View this podcast as a video ...
The default with freelancing is to charge by the hour and do generalist work. You might have, however, heard of value pricing and heard the idea that you should establish a niche. How should you go about doing that? View this...