To B Corp or Not to B Corp

What does it take to earn that little logo on a bag of coffee? More than you might think.

With Colin away, Blair and Jacob take over the mic to ask a question most people answer without thinking: what is the purpose of a business? Profit matters, they agree. But is it the whole scorecard?

They unpack the shift from shareholder thinking to stakeholder thinking, walk through the five areas a B Corp assessment examines, and share how many businesses come up short on their first attempt. The gap might surprise you.

Along the way, they look at Patagonia, Allbirds, Ben & Jerry's and Natura, and ask why trust may be one of the most valuable assets a company can build.

Note: the 80-point threshold discussed reflects B Lab’s previous assessment. B Lab moved to new certification standards in 2026.

Financial planning services are offered through Canvas Wealth. Portfolio management services are provided by Q Wealth Partners, a registered portfolio manager, investment fund manager and exempt market dealer. Canvas Wealth is an owner and partner in the Q Wealth Partnership. The information discussed in this show, including any opinion, is based on various sources believed to be reliable but subject to change. The opinions expressed in this show are opinions of the individuals and they have not been approved by, and are not necessarily those of, Q Wealth as a firm. This is not legal, accounting, tax or investment advice and should not be relied on as such.