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Douglas Preston is back with Trina and Rebecca. Douglas dives into how to treat client anxiety and how to make them comfortable with you in the treatment room. He states that "the real payoff is the emotional payoff with your client" once you learn that you are a step closer to success. He walks you through management in spas, resorts and how to correctly upsell products without pushing. Douglas gives us a glimpse of what he plans to do in his retirement and what his next business endeavors may be. For more on Douglas head to our website!
**Disclaimer** Any articles or blogs mentioned in this episode can be found on our blog at faciallyconscious.com. Have another question? Send us an email today at info@faciallyconscious.com!
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Trina Renea - Medically-trained master esthetician and celebrities’ secret weapon @trinareneaskincare @facialbungalow
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Credits
Produced and Recorded by The Field Audio
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Douglas Preston’s career spans 40+years in professional esthetics, spa management and skincare career mentoring. His business articles appear in many of the top trade journals and magazines. He is past president of Aesthetics International Association, and former committee chairman for The Day Spa Association. Preston was named The Day Spa Association’s “Spa Person of the Year” and voted Favorite Spa Consultant in an American Spa magazine readers’ poll. His recently published book, An Esthetician’s Guide to Growing A Successful Skincare Career, is a top-seller among ambitious working skincare professionals. In 2022 Preston was inducted into Dermascope magazine’s acclaimed Academy of Legends, a coveted distinction for spa and skincare professionals who’ve made exceptional contributions to the growth and excellence of the esthetics industry.
Preston is the creator of the Preston Comedone Rxtractor®️, a special precision tool for the removal of follicular blockages in the skin, widely used by professional Estheticians throughout the world.
Having consulted for spas and salons internationally, Preston’s clients have included Estée Lauder Spas, Kimberly Clark Corporation, and many day, medical and resort spas seeking assistance with staff training and profitability. He presently devotes much of his business coaching to independent Estheticians seeking guidance and success in their practices. Preston is a regular featured speaker at trade events, in podcasts, and esthetics-centric social media programs.
https://www.prestonskincenter.com/skin-care-prof… Read More
