Wow, there is substance here, no BS.. over the years I have listened, read and implemented a lot of great marketing innovations “Some even say I was a leader” Unfortunately most marketers chase each other and every book, podcast, program, idea started to sound the same, nothing new just more of yesterday. I am searching for different! StoryBrand could be it! Make your customer the hero of your story. Wow, what a great taste of fresh air. Don, thanks for bringing back my excitement in story marketing, hugs Jim “Canada’s Huggable Car Dealer”