4.5 Transforming Lives through Marketing and Advertising in Higher Education

In this episode, I am joined by Jami Hornbuckle, Vice President for 3E Content Strategy with 3E Enrollment Marketing, Inc., to discuss marketing and advertising in higher education. Jamie shares her passion for higher education and the transformative power of education. Jami explains that effective marketing in higher education requires nuanced storytelling that conveys the institution's unique value proposition and resonates emotionally with prospective students and families. It's crucial to go beyond facts and data and make meaningful connections by telling compelling stories about real student experiences. She emphasizes that it's not just about broad messaging to reach a wide audience, but also about precision targeting to find students who will be a great fit for a particular institution.

Tune in to learn more about effective marketing strategies in the higher education space.

Key Topics of this Video:

Importance of authenticity in marketing and advertising
The power of storytelling in higher education marketing
Impact of higher education on lives, families, and communities
The need to understand and articulate what makes a school unique
The importance of speaking the student's language in marketing
The value of showcasing immediate outcomes for students
Avoiding generic stock photos and creating relatable content
The significance of videos and photos that highlight the student experience
The need for concise and snackable content in marketing materials
Starting with the "why" and understanding the institution's value proposition

Timestamps of this Podcast

00:01:43 The power of storytelling.

00:05:33 Marketing authenticity and empathy.

00:08:50 Transparency in tuition.

00:12:07 Authenticity and stock photos.

00:16:07 Student representation and advertising.

00:20:33 Immediate outcomes for students.

00:23:36 Start with the why.

00:28:01 Bringing your authentic self.

Check out The ED UP Career Schools (The Scoop Podcast): https://www.podpage.com/edup-career-schools-the-scoop/episodes/

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