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Feb. 8, 2023

Transformational Omnichannel Beauty Retail with Ulta's Kristin Wolf

Transformational Omnichannel Beauty Retail with Ulta's Kristin Wolf

The CPG Guys speak with Kristin Wolf, SVP Enterprise Strategy & Transformation at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services.

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Kristin answers these questions:

1) Kristin, why don’t we start with your career journey? What are some of the pivotal experiences that you see as being critical to developing the skills needed to succeed in your current position at Ulta Beauty?
2) You joined Ulta in August of 2019, shortly before the beginning of the Covid pandemic. What were some of the most significant implications to your strategic plans that the pandemic brought and how did you go about to confront these challenges?
3) How do you see innovation as the fuel that drives business transformation and forward momentum? 
4) Why do retailers need to leverage transformation as a core tenant of a successful enterprise strategy to deliver on or exceed business goals while enhancing brand reputation? 
5) Recently, Ulta announced Q3 results which included comp store sales growth of 14.6%. How is Ulta’s strategy on driving in-store sales delivering such tremendous results?
6) Specifically as it relates to omnichannel customer experience, how are you focused on delivering the powerful content component to the in-store shopping experience that people browsing online get from realtime access to images, videos, UGC, etc?
7) How is Ulta’s new retail media platform UB Media contributing to the strategic imperatives of your business?
8) Where are some of the focus areas for your future strategic development that we should be watching in 2023?

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