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Dec. 11, 2021

Sustained Growth Through Efficient Advertising with Perpetua's Adam Epstein

Sustained Growth Through Efficient Advertising with Perpetua's Adam Epstein

The CPG Guys, Sri & PVSB are joined in this episode by Adam Epstein, VP of Growth at Perpetua, a company that is obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity - not replace it. Adam is also the host of "Growth Sessions" a podcast that explores key trends shaping the eCommerce industry.

This is a 1-episode partnership with Perpetua.

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Adam answers these questions:

1) What is the origin of Perpetua and what critical needs in the industry did it seek to address?
2) Earlier this year, Ascential acquired Perpetua. How does Perpetua fit into Ascential's digital commerce division?
3) Why is retail media investment for brands “non-negotiable” in a growth strategy?
4) What are the major areas of investing in omnichannel retail media that challenge brands without platforms like Perpetua?
5) What are the Retail media building blocks (how a retail/marketplace starts) + and then how they grow?
6) What has been happening in Retail media's global growth that brands need to understand?
7) How is Amazon ads' business growing in such a way that brands need platform solutions to win on their digital shelf?
8) What's Amazon Marketing Cloud, why is it so important and how does Perpetua help brands with the cloud?

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