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March 14, 2022

3P Marketplace Mechanics with Walmart's Matthew Smith

3P Marketplace Mechanics with Walmart's Matthew Smith

The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer.

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Learn to sell on Walmart Marketplace here:

Matt answers these questions:

1) You of course came on the show way back representing Walmart connect, back then Walmartmedia and its capabilities. Since then, your role has changed.  What exactly is your new role?
2) Decompose the marketplace platform for our audience. Who buys, who sells, what is your role in this with buyers and sellers?
3) Are there Walmart connect opportunities in the marketplace? When can we expect this evolution?
4) How fast is this marketplace growing, and how does one enroll to be part of it selling products? Can a 1P supplier sell on this platform?
5) Why do you believe this is the next frontier and who do you recommend should connect with you/the marketplace? What sort of brands are ideal for this?
6) Take our audience through all the various services you offer, and a highlight of successful partnerships you have had with brands?
7) How does a brand scale on this platform?
8) What’s your big announcement about #walmartopencall ?

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Matthew SmithProfile Photo

Matthew Smith

Director, Marketplace Strategy & Business Development at Walmart

Director, Marketplace Strategy & Business Development - Food, Consumables, Health & Beauty at Walmart