Dec. 28, 2023

043 Corrina Owens (purple cork) from Customer Evangelist to Chief Evangelist

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In this episode, Corrina Owens, Chief Evangelist at purple cork, draws from her account-based marketing and demand generation experience with companies like Profisee and Gong to explain how evangelists can work across functions to better serve customer needs.

Hear the customer-turned-team-member story of Corrina joining purple cork and why the Chief Evangelist role made sense for her, the company, and the competition. Learn about her current focus on positioning and the impact of AI on go-to-market strategy. 

Takeaways:

  • The most important role of a Chief Evangelist is to deeply understand the voice of the customer, where the customer is, what their goals and aspirations are, and what you’re solving for them.

     

  • When considering implementing an evangelist role, look to your ideal customers. When considering hiring the right person, consider an evangelist title - especially if you want them to work across traditional boundaries and have a broader, more holistic impact on customer experience..

     

  • If your product or service doesn’t have a clear category in the minds of your customers, you and your competitors have a problem and an opportunity. An evangelist may be uniquely prepared to help.

     

  • Despite the role of AI and technology, recognize the irreplaceable value of human creativity and human connection that evangelism can bring for business success.

     

  • The need to feel seen and heard remains constant, but few people are getting what they need. Invest in active listening and open conversation to make people feel valued. Whether managing teams, connecting with customers, or interacting with anyone else, a little patience, empathy, and curiosity go a long way.

     

Quote of the Show:

  • “In the age of AI, creators and evangelists are going to reign supreme. Because it’s the person behind the tools, technologies, frameworks, templates, and playbooks who’s really the secret sauce.”

     

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