031 Ami Arad (6sense) on Blending Experience and Hospitality

Today’s guest is Ami Arad, Senior Principal Product Evangelist at 6sense. Ami joins Ethan Beute to share the journey of becoming an evangelist at 6sense, a company he joined after thriving at Microsoft and Oracle and 25 years after his first evangelist role

Ami shares his insights into incorporating showmanship and creating excitement in truly unique ways.

Takeaways:

• The most important aspect of his role is to leverage showmanship and ignite excitement around solutions. Create an objective that centers on creating a buzz and garnering interest – and align with sales and revenue.

   

• Throughout his career, Ami excelled as a showman – delivering demos and presentations as an evangelist and a sales engineer. He went above and beyond, infusing each moment with creativity and excitement. From captivating sales kickoffs to entertaining performances, Ami made it his mission to create an engaging experience for everyone involved. His efforts not only brought a sense of fun but also made events unforgettable.

   

• Ami observed that in the corporate landscape, most companies relied on a single evangelist to represent their brand. These individual evangelists became the very embodiment of their respective businesses, leaving a lasting impression on anyone they encountered. When he joined 6sense, the team already had several familiar faces and respected voices in the market, so he has even more freedom to be himself.

   

• Ami's ingenious strategy to boost engagement in their events involved the creation of extraordinary, specialized dinner and lunch experiences, carefully designed to immerse attendees in sight, sound, smell, taste, and touch. The production capitalizes on his unique blend of showmanship and hospitality.

Quote of the Show:

• “We can train them over Zoom or we can do what I want to do, which will be more memorable, entertaining, educational, and even viral.”

 Links Related to This Episode:

• Ami Arad on LinkedIn
• 6sense
• Ami Arad's personal website

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