Dec. 15, 2022

006 Guy Kawasaki (Apple / Canva) on Getting People To Believe As Much As You Do

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Today’s guest is Guy Kawasaki, Chief Evangelist at Canva and podcast host of Guy Kawasaki's Remarkable People. He's the author of 15 books and the person who popularized secular evangelism decades ago as Chief Evangelist at Apple.

Guy joins Ethan Beute and shares how evangelism starts with believing in the product or service, that’s the core. Guy makes clear that trust is the foundation for success as a Chief Evangelist. Trust is everything to a company's success - and to an evangelist's success. He suggests that every company needs a chief believer who proselytizes internally and externally. Don’t miss the advice Guy gives on how to get people to believe in something as much as you do!

Takeaways:

  • Guy speaks about how Evangelism starts with believing in the product or service, that’s the core. He believes that Evangelists are made not born. They are made because they encounter a product or service that changes their life which then becomes their life.
  • Guy thinks that people should separate their titles from their functions. He explains that it doesn’t matter what you put in as the title or the effort. He suggests that every company needs a chief believer who proselytizes internally and externally.
  • Guy thinks that you have to get people to believe in something as much as you do. The reasoning is that if your community believes, then your company will succeed.
  • Evangelism is primarily an analog effort. You may use digital means to get that effort going, but it’s fundamentally analog.
  • Guy discusses how it’s hard to be a Chief Evangelist if you’re not trustworthy. Trust is everything to a company's success. You want your community to trust the company and most importantly, your clients. Without trust, you cannot flourish.
  • Guy says that there are two levels of empathy. One is to go and see what people are encountering and experiencing. The other is to go and be; encounter and experience yourself. This is good to have in mind because it is a good mindset for evangelism and a good mindset for customer experience.

Quote of the Show:

“Life is too short to be selling products you don’t believe in.” (23:12)

Links:

Ways to watch and listen: