In the 1980s, RJR Nabisco, the producer of the well-known Oreo cookie brand, was acquired by a securities company at a whopping price. The acquisition approach is a classic example of a leveraged buyout. By gathering first-ha...
Memories help us to truly know ourselves. We rely on our memories to discern our identity, status, and expectations. However, the physiological mechanism of memory is inherently unreliable, not to mention that there is consta...
In the course of human evolution, our ancestors often encountered problems related to survival or reproduction. To solve these problems, we have evolved a unique set of psychological mechanisms and behavioral patterns that en...
This book examines some common phenomena in daily life from the perspective of behavioral economics, in order to reveal irrational factors in human behavior. It analyzes the external and internal reasons for irrational behavi...
At least a third of the people around the world are introverts. In a culture that prefers extroversion, introversion is regarded as an inferior personality trait. By introducing many studies from leading psychologists in the ...
Pursuing simplicity and ease of use is human nature. Simplicity and ease of use are the keys to winning users and determining the life of a product. Based on more than 20 years of practical experience, Giles Colborne has prop...
The rapid development of Internet technology and smart products has provided people with a lot of convenience. Meanwhile, all kinds of notifications and messages mean people's working time has become highly fragmented. The au...
This book is an investment amateur’s guide to stock investment written by Peter Lynch, which reveals his life experience in stockpicking. It is not only a memoir of his personal stockpicking, but also provides a good course i...
People can sometimes take advantage of you, or perhaps you feel that it’s difficult to say no. These are both manifestations of a loss of control in your life. To have a balanced and healthy life, clear boundaries are essenti...
Human consciousness is invisible and impalpable; it seems to be an untraceable mystery. Throughout history, consciousness has always been a conundrum for scientists. The author of this book, Stanislas Dehaene, combines his cu...
In contemporary society, almost everyone suffers from anxiety. To cope with it, people turn to psychologists, books, and radio stations for help. However, they eventually find that even after spending so much time and energy ...
Have you heard of Condoleezza Rice, the former United States Secretary of State? Do you know how she, as a black woman in America, found her place in society? This bookey will tell you how Rice’s family gave her the best educ...
Many people are familiar with the name Warren Buffett. Buffett is a world-renowned investment wizard and a representative figure of the philosophy of value investing. Known as the “Oracle of Omaha”, Buffett has been able to c...
There has never been a written work of world history that is as concise and vivid as A Little History of the World . Guided by the author’s elegant brushstrokes, we can enjoy an uninterrupted view of this historical panorama....
On 11 March, 2011, a massive earthquake in Japan caused a super-tsunami. Seventy-five students unfortunately died while in the care of their teachers. Seventy-four of them perished in just one place, the Okawa Primary School....
Enron spent 16 years becoming a historic American business giant and a rising star in the natural gas industry. However, in just one month, it squandered 65 billion dollars’ worth of accumulated assets. It suddenly declared b...
Have you ever suffered abuse, sexual assault, a serious car accident, or some other injuries? Life often leaves us with too many psychological traumas and nightmarish memories. We struggle to get rid of them and forget them, ...
What a Plant Knows: A Field Guide to the Senses is a science book published by the Scientific American, the world’s leading popular science magazine. It has been widely praised after its publication, and was listed as Amazon’...
Is the purpose of exercise just to keep fit and lose weight? Of course not. John Ratey and Eric Hagerman use convincing experimental data and case studies to demonstrate that exercise is a natural brain booster. It not only p...
Why does a child who was previously close to their parents suddenly become estranged? The internal need hidden behind children’s rebellious and aggressive behaviors is their desire for emotional attachment and responses. Many...
How does Buffett, known as the Sage of Omaha, invest? This book will take you on a journey through Buffett’s investment history. We’ll learn how Benjamin Graham, Philip A. Fisher, and Charlie Thomas Munger influenced Buffett’...
When it comes to economics, we often think of obscure concepts and principles. However, the book How An Economy Grows And Why It Crashes simplifies this by telling a story of people fishing on an island. Through this story, w...
“The Blank Slate: The Modern Denial of Human Nature” introduces a revolutionary theory that is against the mainstream view of human nature. It constructs new meanings and moral concepts after destroying old ones, and rebuilds...
Do you want to know how Apple founder Steve Jobs, Facebook COO Sheryl Sandberg and Forbes World's billionaire Mark Cuban manage their time? Based on his interviews with 7 billionaires, 13 Olympic athletes, 29 straight-A stude...