Episodes

May 18, 2021

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, by Luke Sullivan

As market competition rises and manufacturers of products or providers of services seek patronage from existing and new customers, the advertising industry has become highly sought-after. The need to produce a piece of advertisement that attracts patronage has given notice to the varied levels of competence among professionals in the advertising industry, producing ads ranging from masterpieces to garbage. So, how can one become an outstanding copywriter who creates truly great, influential ads?...
May 18, 2021

How to Visit an Art Museum, by Johan Idema

As ordinary museum-goers with no knowledge about art, how can we appreciate the art collections there? And how can we get the best experience from each visit? The author of this book, Johan Idema, has spent many years visiting museums all over the world. He came up with 32 guidelines, from which we can pick the ones that work best for us, try them out, and use them to make our museum experience more rewarding and memorable.
May 18, 2021

Siblings Without Rivalry: How to Help Your Children Live Together So You Can Live Too, by Adele Faber and Elaine Mazlish

Are siblings natural adversaries? How can we help children build a supportive and loving relationship so that they can live in harmony? The book teaches us that it is especially important for parents to properly teach by example when mediating between children. The book will help you understand the source of children's "meanness" and their true needs. It will also help you learn how to handle conflicts between children properly and strengthen sibling relationships.
May 18, 2021

The Soul of Money: Transforming Your Relationship with Money and Life, by Lynne Twist (An American philanthropist active around the globe)

Do you feel that money is always “not enough”? Do you keep accumulating money and always want more? Are you feeling exhausted being pushed by society's requirements and competition? This book will help you consciously adjust your relationship with money, in order to become a spiritually rich person, live a prosperous and joyful life, and embark on a unique life journey.
May 18, 2021

The Undercover Economist, by Tim Harford (As a member of the editorial board of the Financial Times, he wrote the "Dear Economist" column for six years)

This book is different from the other more rigid and complicated books on the economics of the past. It teaches us to think about economic phenomena in our daily life through exploration. This book points out that everyday events are intricate games of negotiations, contests of stamina, and battles of wit. The Undercover Economist is a hard-to-find classic and fascinating work. After listening to this bookey, you will become a more savvy consumer, able to see the truth behind these different kin...
May 18, 2021

What Are You Looking At?: 150 Years of Modern Art in the Blink of an Eye, by Will Gompertz

The story of modern artist's rebellions and innovations is a history of artistic revolution. 'What Are You Looking At?' reviews more than 150-years of creative development from the Impressionism of the 1860s to the art of today. The book covers representative works by nearly a hundred artists and explaining the ins and outs of more than 30 modern art movements. In addition, the book addresses some of the common confusions around modern art. For example: Why is it not always easy to understand mo...
May 12, 2021

Essentialism: The Disciplined Pursuit of Less, by Greg Mckeown

Essentialism is a systematic approach, streamlining work and simplifying our lives. It’s about figuring out essential activities rather than advocating doing less for the sake of it. The method eliminates insignificant matters, identifying the truly important and meaningful tasks that we can execute efficiently. Through this process, our work, and life in general, is optimized, becoming productive, orderly, and meaningful.
May 12, 2021

Lean In: Women, Work, and the Will to Lead, by Sheryl Sandberg

Statistically, the higher up the corporate ladder you are, the fewer the women you’ll find. Is this because women are any less competent or perhaps because they are unwilling to take leadership positions? Of course not. Women are more than capable and eager to take a more prominent role in both economic and social settings. However, women face an uphill battle against a discriminatory society. The struggle has caused many women to internalize negative feelings leading to apathy or behaviors that...
May 12, 2021

Open: An Autobiography, by Andre Agassi (American professional tennis player who won 60 tournaments over the course of his career, including 8 Grand Slam titles)

Andre Agassi was an American professional tennis player who won 60 tournaments over the course of his career, including 8 Grand Slam titles. His career was capped by his epic victory at the French Open in 1999. That made him the first male Career Golden Slam winner in tennis history. Agassi retired after the 2006 US Open , ending an illustrious 21-year run. The book is an honest, striking, and highly insightful biography of Agassi, a player and a man who challenged himself and conquered many of ...
May 12, 2021

The Origin of Wealth: Evolution, Complexity, And the Radical Remaking of Economics, by Eric D. Beinhocker

Over the past 250 years, there has been an explosion of human wealth. More than 97% of all wealth ever in existence was created during this period. Why did this happen? What forces have driven it? The Origin of Wealth answers these questions. The book traces the history of economics, examines today's economy through the lens of complexity economics, and explains the forces that have been driving the growth of wealth.
May 10, 2021

Good Economics for Hard Times: Better Answers to Our Biggest Problems, by Abhijit V. Banerjee and Esther Duflo

In today’s world, the problems brought about by the wealth gap, the dilemma of globalization, and the slowdown of economic growth can be seen everywhere. Inequality between countries, as well as inequality within these countries, increases by the day. The “black swan” events that have cropped up repeatedly throughout 2020 may very well become the norm in the post-pandemic era. How should we deal with such a future? In this book, two winners of the 2019 Nobel Prize in Economics illustrate the cut...
May 10, 2021

How Will You Measure Your Life?, by Professor Clayton M. Christensen (Harvard Business School)

Professor Clayton M. Christensen of Harvard Business School once gave a speech for the school’s graduates, titled: How Will You Measure Your Life? He applied business theory to life planning and focused on three topics: finding success in your career, finding happiness in your relationships, and staying out of jail. This book is based on that famous speech. If you want to live a meaningful life, you will certainly get inspired by this book.
May 10, 2021

The Baby Book, by William Sears (developmental psychology)

Dr. Sears combines his almost forty years of clinical practice as a paediatrician, his experience raising eight children with his wife, Martha, and development psychology’s “attachment theory” to put together “attachment parenting”. The book introduces the knowledge necessary to raise 0-2 year-old infants, and explains “attachment parenting,” that is, raising children in a loving environment. It tells parents how to meet their children’s needs while simultaneously feeling relaxed themselves.
May 10, 2021

The Path of Least Resistance: Learning to Become the Creative Force in Your Own Life, by Robert Fritz

The book states that if you repeatedly fail to change your life it’s because you have an odd life structure, not because you have a lack of willpower. An invisible force pulls you around and creates stress. But you can use creativity to build a new structure that enables you to build a path of least resistance to realize your dreams, replacing the "constant problem-solving" mind-set.
May 10, 2021

What Our Children Teach Us, by Piero Ferrucci (psychology)

As parents, what do children bring to us? Often we see ourselves as forming our progeny as artists sculpting a statue from marble. We impart our desires and vision onto a blank canvas and produce what we desire. Ferrucci asks us to reconsider this singular mindset, to realize that we should learn to regard children as teachers, not automatons to be programmed with our instructions. Our children can can hold our hands and show us the art of living, giving us a pure perspective that we have lost w...
April 26, 2021

No-Drama Discipline: The Whole-Brain Way to Calm the Chaos and Nurture Your Child's Developing Mind, by Daniel J. Siegel and Tina P. Bryson (education, parenting, psychology)

Effective discipline is realized when parents use a no-drama approach instead of punishments and threats with their children. This book provides a simple, practical method for helping our children to build their brains and develop emotional intelligence. Besides helping us to raise healthy, happy children, the book also helps strengthen the parent-child bond.
April 26, 2021

Social Intelligence: The New Science of Human Relationships, by Daniel Goleman (Emotional Intelligence , psychology, socialization, mental wellbeing)

Daniel Goleman popularized the concept of "emotional intelligence," which overturned the traditional view of intelligence, which believes that people are born with a fixed amount of intelligence whose level does not change over a lifetime. The book illustrates, social intelligence, which is a person’s capacity to understand human behavior and deal with interpersonal relations. This ability is essential for survival and has a profound impact on our sense of well-being.
April 26, 2021

The Family Crucible: The Intense Experience of Family Therapy, by Augustus Y. Napier, Carl A. Whitaker (family conflicts, psychotherapy)

The Family Crucible: The Intense Experience of Family Therapy is a classic work in the field of family psychotherapy. It tells the story of how family therapists guided the Brice family out of their collective crisis. Using the Brice family crisis as a case study, the authors introduce the practice of family therapy and touch on many issues families face, including long-standing imbalances, triangular relationships, and the influence of the parents’ families of origin.
April 26, 2021

The Federal Reserve and the Financial Crisis, by Ben Bernanke

Since its establishment, the Federal Reserve has taken on two important missions: to maintain macroeconomic stability and financial stability. The institution was born out of historic financial crises. For more than 100 years, the Fed has used various policy tools to perform its duties while taking advantage of its unique position to fight the financial crisis and help the United States revive its economy. This book reviews and analyzes the Fed's response to the 2008 financial crisis from the un...
April 26, 2021

Zoobiquity: The Astonishing Connection Between Human and Animal, by Barbara Natteron-Horowitz and Kathryn Bowers

It may surprise you to know that dinosaur fossils contain information about cancer, house cats can develop psychosomatic symptoms, wallabies will sneak into poppy fields in the middle of the night to “get high,” and parrots sometimes pluck their own feathers until they bleed… Animals and humans share the same illnesses, and many of our behaviors and pathologies find their roots in animals. This book will uncover many fascinating and surprising phenomena that take place across the animal kingdom ...
April 22, 2021

A Mind at Play How Claude Shannon Invented the Information Age, by Jimmy Soni

Claude Elwood Shannon is widely regarded as the father of information theory. His research has given birth to an entirely new theory on information and communication, laying the foundations for the information age today. Shannon was a groundbreaking polymath, a brilliant tinkerer, and a digital pioneer. He was deft at simplifying a problem and abstracting its essence. He was also a master at building links and drawing analogies between different things to find new ways to solve complex problems....
April 22, 2021

A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing, by Burton G. Malkiel (investment, Finance, Economics, MBA, Wallstreet)

If ever there was a book that successfully kept up with the changing dynamics of the financial market, it was A Random Walk Down Wall Street. As a best-selling investment classic in the world for nearly 40 years, this book is characterized by keeping pace with the times and continuously updating its editions. Since its publication in 1973, it has been updated 10 times. This book can help both professional investors and senior citizens about to retire develop appropriate investment strategies. In...
April 22, 2021

Alchemy of Herb: Transform Everyday Ingredients into Foods and Remedies That Heal, by Rosalee de la Foret

Coffee, black pepper, mint, ginger, garlic... These herbs common in our lives are often consumed as beverages, condiments, and side dishes. But we know very little about their properties. This book will open up a new world of herbal nutrition to you. Not only will you learn about the properties of common herbs, but you will acquire healthy nutrition formulas and become DIYers
April 22, 2021

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear

Why do so many of us fail to lose weight? Why can't we go to bed early and wake up early? Is it because of a lack of determination? Not at all. The thing is, we are doing it the wrong way. More specifically, it's because we haven't built an effective behavioral system. James Clear finds that it takes four steps to form a habit. Cue, craving, response, and reward are the pillars of every habit. This book summarizes the four laws that correspond to the four steps to help you quickly build good hab...