#37 What Gives You Fulfillment?
In this Question and Quote episode, Arnold Beekes asks: what gives you fulfillment? The answer doesn’t matter as long as you give one, or a couple. He suggests giving yourself a few days to observe yourself, then looking at your answers and what they mean to you. The quote is “If you do business like everyone else you will end up discounting your people and your products.” Arnold says business schools, MBAs and universities teach you to look at best practices and copy the best companies in your industry. He thinks that is not worth your time, because you will never do it exactly the same as the other company, and in line with the uniqueness formula he shared a few episodes ago, you can reach a maximum of about 40 percent of what they do. When you can’t win against the competition, you end up paying your people less, skipping raises or cutting your prices lower and lower, and that is not the way to go. His advice is to do business as you think is appropriate and in a way that suits you.
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Welcome, I'm Arnold Bekus and this is the question and quote version of the Between the Ears podcast. The goal is to enable you to unleash and use your uniqueness. Question, what gives you fulfillment? What gives you fulfillment? It doesn't matter what your answer is as long as you give an answer or maybe a couple of answers.
Maybe there are two or three or four things which pop up in your mind and give yourself some time to figure this out or to watch yourself, observe yourself during a couple of days and then have a look at that answer and see what that answer means to you. So what gives you fulfillment? Quote, if you do business like everyone else you will end up discounting your people and your products. If you do business like everyone else you will end up discounting your people and your products.
What does it mean? Well, what has been taught in business schools, MBAs, universities, schools, you gotta look at best practices. Best practices, what are the best companies in your industry and then you should copy it. I think that's stupid because by copying it you will never do it exactly the same as the other one and it's the same as the uniqueness formula that I shared a couple of sessions ago.
You can get to a level of maximum 40 percent of that other company. So that best practices thing, again, it's not worth your time and effort. And if you do, that's why I said you end up discounting your people.
You say, oh I'm not gonna win, I got problems with the competition. So what do you do? You pay your people a lower salary or you don't give them a raise in order to maybe lower your prices. Something which you might have done already is like, hey I cannot win it from those other companies so I will get my price lower and lower.
That's not the way to go. Do business as you think is appropriate and which suits you. And remember, we need your uniqueness.
Be a better maker for yourself, for others, the world.
