If you have something you want to protect start thinking about it as a brand.This is how to keep this from happening to you, protect your intellectual property: trade secrets, patents, trademarks, and copyright know the differenceMessInABottle…
DEATH TO CHIT CHAT PODCASTSChasing vanity metrics instead of investing in the long tail game of producing dramatic podcastPodcasts are at an inflection point. Because anyone with a phone and Anchor can start a podcast. Does tha…
RUNUTAINMENTRunning + Entertainment = RunutainmentFootwear News asked a few Presidents and CEO's what the biggest trends in fashion/retail would be in 2021 and Ankur Amin, CEO, TGS Holdings (Parent company to Extra Butter) said, “It will…
Out of touch elites are at it again In August 2020, the most extended year in history, Prince Harry wrote a well-intentioned op-ed for Fast Company. In it, Harry said: "Our message was clear: The digital landscape is unwell and compa…
A Tale of Three T-Shirt BrandsThree brands at different levels one commonalityPhoto by: Mess In A BottleOn December 22, 2020, I logged into Instagram, and there is a clip of someone vigorously applying what appears to be …
How to Get People To Stop Scrolling Past Your ContentThere are only three concepts you have to know.Nicky Saunders is not your average content creator. She is not the type that will hit you in your DM with offers of creating un…
UINC. is 10 years in the making, yup, you read that correctly 10 years, a whole decade. When I typed that sentence and saw it on the screen, I had questions, so I know you must have a few questions. Why did it take so long to produce UIN…