Unlocking Wellness with ToneWell: The Journey of Alex Fredericks: From Music to Wellness

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Hello, everybody.
Thanks for joining us for

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another episode of Arthur's
Roundtable.

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Super happy to be here with you
today.

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And then Full disclosure, Alex
is a dear friend, long time

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colleague.
I've been actually working with

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him on a variety of fronts,
including what you're going to

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hear about today, Tonewell,
which is beyond fascinating and

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you'll see why in a minute.
But Alex, thanks for doing this.

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Super appreciate it.
No, thank you.

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It's my pleasure for being here.
So let's start with the

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beginning of your journey
because it's fun, right?

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Let's let's talk about your your
life at the beginning and then

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we'll get into this whole tone
well thing.

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I was.
I was born on a wonderful summer

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day, July of 1973.
Fast forward to being an

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actualized human being.
So I come out of the Consumer

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Packaged Goods business.
I have been bringing things.

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I like to think of myself as a
builder and I've been building

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for other people for 30 plus
years.

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I started in the music business,
which will become relevant later

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in the story.
And after getting out of the

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music business, I went into
hardcore consumer goods, very

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shiny object type things, a skin
care, cosmetics, fragrance,

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supplements, vitamins, all that
resonated somebody else's DNA.

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You are somebody you should have
a Alex was the guy to go out and

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find the deal for you and bring
it into the market and build

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product.
It was a wonderful adventure, a

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lot of fun.
At some point I pivoted into

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things that had more of an
efficacious nature because after

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doing enough problem solving for
people and seeing the plastic

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thing end up on the shelf, you
recognize, hey, maybe I should

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do something that's a little
more conductive to the the

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betterment of things as opposed
to just adding more noise.

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Nothing against noise.
And I started moving into

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thought leaders and gurus.
To be honest with you, it's all

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chocolate cheese to me.
Simply meaning like you could be

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sod guru for the UN or you could
be Jennifer Lopez that wants to

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do a fragrance.
It's a program.

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Programs have packages.
Packages goes on shelves.

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People find that thing on the
shelf, they go home and they

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brag about it.
It could be, you know, again,

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the UN Nexus that you're like,
Oh my God, we're going to change

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the world and let me go tell you
about how I'm changing the

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world.
Or it could be the fragrance

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sitting in your boudoir.
They have this life cycle that

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comes into being.
And after doing the guru thought

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leader for a while, I moved into
at the time, which was called

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the Green Revolution.
And then the green revolution

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became organic and organic
became Wellness and Wellness is

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now longevity.
And the irony of those things to

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me as somebody that was building
these things, was that very few

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people asked you about your
well-being, which is kind of

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what you hope for people,
somebody's well-being.

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So along that path, fortunately
enough.

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Are these rough but kind of like
the difference between being

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rich and wealthy?
Yeah, well, exactly.

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If you're rich, you're working
the rest of your life.

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If you're wealthy, you have the
ability to, you know, not

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because you've owned your time
again, right?

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So in the difference between
Wellness, Wellness is what

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you're chasing, well-being is
what you have.

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And for me, as I was fortunate
enough to be a sole proprietor

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in the world of what I operate,
so the clients that I would

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chase because I wasn't an
agency, meaning like nobody

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dumped this on my lap.
I could go out and find the

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things I found interesting.
I began to pivot into products

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that made the difference for the
consumer, things like

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neurofeedback or EMF technology
or things of that nature.

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And along that pathway, I
actually stumbled into the

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technology that becomes
Tonewell.

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So long story long, let me go
back for two seconds.

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When I was in the music business
and I started making records, I

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would mix a record on an
oscilloscope, right?

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The thing that does this that
you probably had in your physics

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class somewhere in high school,
and it's an X&Y axis that has

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what looks like a crazy 8 or an
Infinity symbol doing this

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across it.
And when it was fuzzy, it was

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out of phase.
And me as no musicologist but

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just a guy with good ears, I
would mix until the line was

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nice and solid and had a good
movement to it meant that

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everything was in phase with
itself and therefore probably

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pleasing to the ears.
Much better than cacophony of a

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symbol fighting against a guitar
or something of that nature.

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Back to where we are now.
So when I came across this

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technology of tone, well, I
understood it rudimentary.

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I understand that when somebody
says to you, I don't have the

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bandwidth for that, or that
didn't vibe with me, or you

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better watch your tone with me.
Those are frequency words

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whether they recognize it or
not.

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So when somebody says that
didn't resonate with me, it's

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the converse of playing the song
and having your hair stand up

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because that's literally
resonating with you.

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It's creating molecules in your
body react to a sound and that

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for me when I started working in
pulse magnetic electric

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frequency P/E MFI recognized
that if I could have, if

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somebody could affect your
outcome by the not just shape of

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the wave, but the tone that they
were playing inflammation,

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autoimmune disease like Lyme's
disease, your mood could be

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affected by.
And then if you go to YouTube

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and look at the millions and
millions of videos that are just

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frequency 1111 Hertz, 428 Hertz
like those are they make you

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feel a certain way.
They, they make you a Moat in a

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way that there had to been the
convert the measurement tool, if

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you would.
So 2 1/2 years ago, by just

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being the inquisitive person
that I am, I came across a bunch

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of scientists that like the
scientist meaning like they're

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not interested in putting
product in the world.

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I'm a product into the world
guy.

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Chocolate and peanut butter
effect, right?

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Like one of those moments and I
said to them, hey, I bet you

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that you could keep sciencing
for the rest of life and I can

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put product into the world that
can affect people's lives.

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And we can do this together.
And that's what Tonewell is born

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out of.
So just to kind of bring this

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home and how it works.
So your voice reflects what your

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nervous system and your
Physiology are operating, how

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they are operating.
So you are broadcasting all the

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time, though you might not
understand it.

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Your radio dial that has very
specific radio stations might

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also have pirate radio stations
and lesser wattage radio

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stations.
And you can only hear them

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sometimes, but they're always
there on a clear night when the

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wind is blowing, you can get
that station from a couple miles

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away extra then when it's cloudy
and and there's a lot of

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traffic, but it's always there,
always there.

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So what we do is we extract the
acoustic and the temporal

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features with inside of that.
And from your 32nd voice clip,

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we then match it against very
well established recognizable

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patterns.
So for well over 20 years,

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research has been done in the
auto acoustic world of Wellness

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and health.
How how your heart is beating,

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how your nervous system is
running.

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There are there are endless
papers in that side of the

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world.
And if you just looked at the A

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to B on it, right, meaning like
if large scale institution is is

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looking at your heart in a
certain way and NIH is doing

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studies on auto acoustic for
children and how that affects

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their learning.
Then the middle is where a guy

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like me sits, where Tonewell
sits.

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So I can take these well
established, We can take these

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well established patterns and we
organize them in a way that

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recognizes certain outcomes.
Then take it and make it into

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very plain English and say to
you, you know, we're not a

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diagnostic.
I have to put this way up front.

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I'm not actually trying to be in
the medical diagnostic space.

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My entire thought pattern here
is based on this.

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If I can give you a better
snapshot of what's happening,

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you can build a better
relationship with yourself.

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And if it can happen in real
time right now, then you can

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actually begin to make the
choices right now that affect

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the rest of your day, the rest
of your week, and then amplify

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that to month, year, decade
life.

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And that's what I see missing in
the Wellness longevity space.

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Back to I want to help people
with their well-being.

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So tone, well, very
straightforward is you take a

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32nd voice clip, speak into your
phone, create a file, it gets

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uploaded into our system.
Our computer learning algorithm,

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AI, is something else that we
use, but our computer learning

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algorithm takes that
information, matches it against

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20 plus years of white papers,
hundreds of thousands of other

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patterns, and then brings forth
a snapshot that is your body top

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to bottom.
Your Physiology, your minerals,

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your hydration, your, your
stress markers, how you're

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sleeping, probably what your
diet looks like.

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Because believe it or not, it's
all in one space.

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I was having a conversation with
somebody that is a very, very

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faith driven human being.
And they asked me how I knew

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this worked.
And my simple answer was because

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this in the beginning there was
the word.

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So once you start with that and
you recognize from that all

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creation happened.
You should also recognize that

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if you're created in the image
of your creator, that everything

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that comes out of you
subconsciously and consciously

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is a different conversation.
But just what you're

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broadcasting holds the entirety
of you at all time.

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And if you can get a snapshot of
that that's accurate, you can

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actually know what's happening
with inside of your resonation

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with inside of your body.
So that's why how I got your

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story a little long, but how I
got here.

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It was totally fine and not too
long, of course.

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So a couple things if you don't
mind.

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One, I've done this and so I've,
I have an appreciation for what

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the report looks like and the
can't comment on the efficacy of

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it because I'm not a scientist.
But I can tell you that I can

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see that there's actionable
items to do right.

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There have been many businesses
that are dependent on the

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aggregation of data to hold new
data against so they can come to

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an understanding of what the new
data looks like, which is your

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database that you're taking the
32nd voice note against.

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How do you feel about that data?
Meaning one who would be

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questioning how good this is
would wonder how good that data

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is.
Can you talk a little bit about

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that?
Yeah, absolutely.

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So if I were to say how that
works, there's a, there's two

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effective sets of data, OK,
there's The Who I am data like

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your CRM, your, your personal
information, which to be honest

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with you is the last thing that
we look at it.

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There's no bearing in my world
for that, right?

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So there's a safety question
that people ask.

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Well, what happens to my, well,
to be honest with you, I can

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explain to you how our system
works.

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And I as an actual product
person that built so many

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firewalls between this and that,
that your data gets pushed away,

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but the pool of data by which
you speak.

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So in 2025, which is where we
are now in the annals of family

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medicine, they researched 25
second clips and they had about

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15,000 of them.
And they used AI.

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And I will make a difference
between AI and computer learning

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in a minute to look at speech
patterns.

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And they recognize that like
something like 70% of it had a

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marker for depression.
OK, so that's pretty broad.

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And then they say, well, that
might not be correct because

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it's really very.
Yeah.

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So to your point, how do I know
that that's the specificity of

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the data then, right.
So what they then did, and this

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is a published published report
on a I'm reading this, excuse

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me, AI based voice bio biomarker
tool to detect a single

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construct within moderate or
severe depression.

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It's in the Annals of family
Medicine 2025 point 23.63 colon

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so on and so forth.
Happy to provide the info right.

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But the reason I use that as a
study is because to be honest

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with you, everybody has a bad
day.

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So what's depression versus I'm
having a bad day?

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So what they did then do is go
look at other biomarkers, which

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is my point of bringing this up.
The totality of who you are is

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based more than the snapshot of
what's being looked at.

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So to a conversation we were
having offline, we have one of

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our main focus groups is women
35 plus, mostly because of pre

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menopausal menopause and then
the generation behind me that

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has perimenopausal.
And the question that we were

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discussing was where in your
cycle would it matter?

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And my answer is, well, all of
it right after your cycle, in

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the middle of your cycle, at the
end of your cycle, assuming

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you're a woman, because that
particular snapshot is that

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moment in time and that's what
you're getting.

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So for us when I, when we look
at our databases, I'm looking at

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thousands and thousands of of
that have been in Hub Med or NIH

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or the animal, the family
medicine.

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And inside of all of those there
is the data set, what we're

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looking at and then there is the
problem solution set.

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So for us, I'm using best
practice in the marketplace.

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We're not creating the standard,
right.

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I actually pride myself at this
exact moment being first to

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market and I get to use all of
the white paper and data.

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I was on the phone this morning
because NIH just put out a new

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study or is sorry, just put out
a new grant for a new study with

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the University of South Florida
to look into this type of

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research for a diagnostic.
And I was having a conversation

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with them saying, well, I'm
actually not trying to be a

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diagnostic.
I don't want to tell you what

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you have.
I want to tell you what's going

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on so we can cohabitate with
each other because I'll give you

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the raw data and you can
extrapolate it into whatever

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you're diagnosing.
I want to say to somebody, their

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magnesium's low, their hydration
is off.

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They don't have boron.
This is the type of vitamin B or

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D you should take, you know, the
things that they can affect and

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and adjust to.
So to answer your questions

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succinctly now after I've danced
around it, our our data is based

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upon what the acceptable best
practice data that has been

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published, kicked, peer
reviewed.

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And because most of that stuff
becomes publicly aware that's

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where my chief science officer,
cuz I'm not a doctor, don't even

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play 1 on TV, right.
That's where our science is

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coming from the has been checked
has been approved.

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These are standards.
This is what we're working with

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now, mind you, because because
we all live in the age that we

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do, we recognize standards can
change and when they do where

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ours will change.
What you look at today might not

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be what you're looking at
tomorrow.

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And if tomorrow brings a new
rubric by which you look at

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somebody's hydration, then
that's what we'll do.

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But because I'm not telling you
and as you seen our reports, all

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of our reports come with, please
consult the doctor.

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We are not we are educational.
We are not trying to tell you.

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I'm trying to give you the
snapshot and I can do that in

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real time because to be
perfectly be frank with you, I

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can get it to you faster and
better than blood.

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I can get it faster and better
than urine.

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I would tell anybody out there
looking to do a test for

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themselves that they, if you're
going to get labs done, do your

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hair or do your saliva.
Saliva is most up to the moment

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right now and hair actually has
lineage meaning like.

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Air follicle by the.
Root of a tree.

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It's going to get there.
Yeah, yeah.

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Yeah, forever your blood.
Blood is a standard because it's

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not a hard thing to get, even
though it's invasive.

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None of us like needles.
But the reality of it is by the

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time you get it back, your blood
is cycled and changed, which is

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why you get diagnosis out of it.
Like large scale things, you

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00:17:18,480 --> 00:17:21,119
have to precursor for X, you
have Y.

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What we're trying to do is
different than that.

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What we're trying to do is say
to you, hey, if I were you, you

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might want to manage your
stress.

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You might want to look into
these types of supplements.

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You might want to have a better
relationship with what you're

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putting into your body.
When you exercise, did you stop

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eating 3 hours before you went
to bed?

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00:17:41,360 --> 00:17:43,760
How is your oral health?
Because your oral health affects

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your gut.
Those type things.

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So you can begin to make better
judgement calls.

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00:17:47,680 --> 00:17:51,520
I would say one of the most
important things to me about

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this and I would suspect for
others is that it is a very

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easy, direct and available right
now way of getting data that you

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00:18:03,200 --> 00:18:07,760
wouldn't otherwise get unless
you went to some Wellness clinic

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00:18:07,760 --> 00:18:09,280
and they did all their
diagnosis.

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00:18:09,320 --> 00:18:14,920
So you can have it in do your
32nd clip and within an hour or

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00:18:14,920 --> 00:18:19,280
whatever your time frame is, you
have data that you that's

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actionable and that is better
than not having it because

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you're not going to go to the
doctor.

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You're going to go to the doctor
for your regular check UPS.

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00:18:26,760 --> 00:18:29,920
But this you can have right now.
So to your SO, to your point,

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00:18:29,920 --> 00:18:35,720
it's about actionable.
It really is if I started my day

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off and I and I have the ability
to make my own choices and I

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00:18:41,000 --> 00:18:43,640
started my day off and I'm
feeling a certain way and I did

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00:18:43,640 --> 00:18:46,400
a tone well report, I can
actually then choose when to

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eat, when not to eat, what to
eat, what to supplement.

318
00:18:49,840 --> 00:18:52,760
So as somebody that does
packaged goods for a living, I

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00:18:52,760 --> 00:18:57,400
have had multiple clients that
are in like the NAD space and

320
00:18:57,400 --> 00:19:01,480
the MNN space and I love them as
clients.

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00:19:01,680 --> 00:19:04,840
Their products are great because
I won't work with junk, but I

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00:19:04,840 --> 00:19:09,320
will actually also tell you that
most of those things are how to

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jumpstart your own engine.
OK, so if you get your engine

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00:19:13,640 --> 00:19:18,240
jump started, you might not need
to keep supplementing and

325
00:19:18,240 --> 00:19:21,720
therefore you might be able to
move on to the next set of

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00:19:21,720 --> 00:19:26,040
supplements or the next set of
inputs so that you can get the

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00:19:26,040 --> 00:19:30,200
whole stack built.
But since we all know that high

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00:19:30,200 --> 00:19:34,480
premium supplements are cost
prohibitive, unless you're

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00:19:34,480 --> 00:19:37,720
talking about hormone therapy,
things that you always need to

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00:19:37,720 --> 00:19:40,280
take, right?
Which is why you recommend young

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00:19:40,280 --> 00:19:44,000
men don't start to test foster
room therapy, because welcome to

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00:19:44,000 --> 00:19:45,680
it Now that's the rest of your
life.

333
00:19:45,680 --> 00:19:48,720
Learn how to eat properly, learn
how to eliminate other things.

334
00:19:48,720 --> 00:19:50,520
But my point?
Size, whatever.

335
00:19:50,520 --> 00:19:53,080
Yeah, yeah.
Right, but my point in that is

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00:19:53,080 --> 00:19:57,080
so if you could get a snapshot
of yourself, then you can begin

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00:19:57,080 --> 00:19:59,960
to make those choices.
I am not against Western

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00:19:59,960 --> 00:20:01,760
medicine.
Go to Doctor Human being.

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00:20:02,240 --> 00:20:05,640
At all whatsoever, but I will
tell you that specialists

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00:20:05,640 --> 00:20:08,480
specialize.
So maybe if you could be a

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00:20:08,480 --> 00:20:13,040
better generalist for yourself,
you could then optimize the

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00:20:13,040 --> 00:20:17,280
conversations that you have with
the professionals and therefore

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00:20:17,280 --> 00:20:21,840
and therefore get the outcome
that is more suited to what it

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00:20:21,840 --> 00:20:23,640
is that you want to accomplish
in your life.

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00:20:23,800 --> 00:20:25,880
Right?
Like that's but that's just a

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00:20:25,880 --> 00:20:29,400
real thing.
And most importantly, if you're

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00:20:29,400 --> 00:20:32,360
a mother with young kids, don't
you want to know if it's the

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00:20:32,360 --> 00:20:35,440
sniffles or the flu?
Well, I can tell you that or if

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00:20:35,440 --> 00:20:39,160
you're AII actually had somebody
that came out of my beta test

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00:20:39,160 --> 00:20:42,400
that's now like a full blown
client of ours because he's one

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00:20:42,400 --> 00:20:45,520
of those like I'm on 15 planes a
week kind of guy.

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00:20:45,800 --> 00:20:50,240
And as soon as I showed him not
just the hydration stack and the

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00:20:50,240 --> 00:20:55,160
vitamin stack, but I can tell
you pathogens and disease and

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00:20:55,160 --> 00:20:57,200
microplastics and things like
that.

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And as soon as he saw it the
first time and got off and saw

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00:21:00,640 --> 00:21:06,320
that he had the precursor,
precursor of one of the many

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00:21:06,320 --> 00:21:09,520
types of pneumonias, he went,
dude, I have like 10 more

358
00:21:09,520 --> 00:21:13,120
flights and I went, well, you
can get that right now, right

359
00:21:13,120 --> 00:21:17,440
now, as opposed to when you get
off the flight 35 days from now

360
00:21:17,440 --> 00:21:18,880
and you have that walking
pneumonia.

361
00:21:18,880 --> 00:21:22,640
Now that's just me being
hyperbolic because I'm, again,

362
00:21:22,920 --> 00:21:25,760
not diagnosing anything.
But I can tell you right now,

363
00:21:25,760 --> 00:21:29,400
your body's carrying XYZ.
So your choice.

364
00:21:29,400 --> 00:21:33,640
You do something about it.
Yeah, super fascinating.

365
00:21:34,200 --> 00:21:36,840
What's the magic about the 30
seconds?

366
00:21:36,880 --> 00:21:41,280
The magic about the 30 seconds
is that with inside of 30

367
00:21:41,280 --> 00:21:44,840
seconds, you've probably hit
every syllable and sound.

368
00:21:45,600 --> 00:21:51,120
So there is a heart study, there
is a heart study.

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00:21:51,120 --> 00:21:52,680
I want to get where it came
from.

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00:21:52,720 --> 00:21:55,640
It was called acoustic voice
Speech, biomarkers of the

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00:21:55,640 --> 00:22:00,800
treatment of status during
hospitalization for acute

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00:22:01,680 --> 00:22:04,320
decompression heart failures
from 2023.

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00:22:04,640 --> 00:22:09,640
And they've recognized that in
25 seconds, I just give myself a

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00:22:09,640 --> 00:22:13,920
5 second bumper.
In 25 seconds of speech, not

375
00:22:13,920 --> 00:22:20,760
reading of speech, you've hit
every syllable and sound.

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00:22:21,360 --> 00:22:23,960
The way that your tongue moves,
the way that your mouth moves,

377
00:22:23,960 --> 00:22:27,840
the way that you open and close.
It's an inevitable that you've

378
00:22:27,840 --> 00:22:33,760
made it through the AEIOU
sometimes wires, and that's what

379
00:22:33,760 --> 00:22:35,760
matters.
The funny thing is, if people

380
00:22:35,760 --> 00:22:37,520
say to me, well, who listens to
this?

381
00:22:37,520 --> 00:22:38,920
And my answer is nobody listens
to it.

382
00:22:39,360 --> 00:22:42,920
We, we check it to make sure
that the decibels high enough

383
00:22:43,120 --> 00:22:46,760
that the, that it's the right
format, but nobody listens to it

384
00:22:46,760 --> 00:22:49,160
because I'm not nothing
personal.

385
00:22:49,160 --> 00:22:53,160
I don't care what you're saying.
What I'm looking for is the

386
00:22:53,160 --> 00:22:57,120
wavelength, the peak in the
valley with inside of this.

387
00:22:57,120 --> 00:23:00,280
Just to get silly for a second,
the biomarkers that we're

388
00:23:00,280 --> 00:23:04,880
looking at actually are the
percentage of decibel with

389
00:23:04,880 --> 00:23:10,520
inside of the wavelength,
meaning how hard does it hit up,

390
00:23:10,600 --> 00:23:14,320
how hard does it hit down, and
where against the median line is

391
00:23:14,320 --> 00:23:19,120
it supposed to be?
And how do you distinguish, and

392
00:23:19,120 --> 00:23:22,720
this might be way too much in
the weeds, but it's fascinating,

393
00:23:23,360 --> 00:23:28,720
how do you distinguish which one
of those lines represents which

394
00:23:28,720 --> 00:23:31,320
part that you are trying to
report on?

395
00:23:32,200 --> 00:23:35,160
OK, so there are two things that
you just asked and I'm going to

396
00:23:35,160 --> 00:23:36,480
split.
I'm going to bifurcate them

397
00:23:36,480 --> 00:23:38,800
because one's computer learning
and the other one's AI.

398
00:23:38,800 --> 00:23:41,120
And this is where I will make
the distinction.

399
00:23:41,120 --> 00:23:46,400
So computer learning is there is
20 years of a computer pulling

400
00:23:46,400 --> 00:23:50,640
in data, changing its subset,
looking for markers,

401
00:23:50,680 --> 00:23:55,840
understanding what it's looking
for, building an equation, not

402
00:23:55,840 --> 00:24:01,000
an algorithm, an equation by
which it's taking in data and

403
00:24:01,000 --> 00:24:05,000
looking for certain things.
Then out of that output it

404
00:24:05,000 --> 00:24:08,520
creates in my world what's
called the Jason script, which

405
00:24:08,520 --> 00:24:11,440
is just like this is what we
have found, this is what it

406
00:24:11,440 --> 00:24:13,800
looks like.
I will organize them into

407
00:24:13,920 --> 00:24:18,000
mineral load, vitamin load,
fascia, muscularity.

408
00:24:18,120 --> 00:24:22,400
There's 7 main categories that
the data gets dumped into.

409
00:24:22,720 --> 00:24:30,160
Then AI comes in.
So AI is the rubric by which I

410
00:24:30,160 --> 00:24:34,440
make things into plain English.
OK, so it's taken me let's say 2

411
00:24:34,440 --> 00:24:37,520
years of development of the
product to market.

412
00:24:37,520 --> 00:24:41,840
So how do you go into the file
and take this file and make it

413
00:24:41,840 --> 00:24:44,880
into a Jason output that can be
reported on?

414
00:24:45,120 --> 00:24:48,200
And then there's the report,
which is the second part of your

415
00:24:48,200 --> 00:24:50,680
question.
So the report for me when I

416
00:24:50,680 --> 00:24:54,240
first started doing this for
people, it's like I overloaded

417
00:24:54,240 --> 00:24:58,360
information because it was too
specific and too scripted

418
00:24:58,600 --> 00:25:01,640
towards science.
And now when you look at our

419
00:25:01,640 --> 00:25:04,720
report, our reports looking at
recommendations, morning,

420
00:25:04,720 --> 00:25:08,840
midday, evening and night, it's
looking at these are the three

421
00:25:08,840 --> 00:25:10,400
things you should do.
First.

422
00:25:10,400 --> 00:25:13,520
It is if I were you, I would
look at these types of food.

423
00:25:13,720 --> 00:25:17,040
Here are supplements by by the
way, only over the counter.

424
00:25:17,040 --> 00:25:19,880
You can find them anywhere.
I hope you go to the best in the

425
00:25:19,880 --> 00:25:23,800
world, but if you wanted just to
walk into your local GNC, it's a

426
00:25:23,800 --> 00:25:27,200
good place to start.
And that information, which is

427
00:25:27,200 --> 00:25:29,600
why I'm going there.
I've actually taken out of best

428
00:25:29,720 --> 00:25:32,280
practice from what reports look
like.

429
00:25:32,560 --> 00:25:36,360
If there is a, as we all
recognize, like most people

430
00:25:36,360 --> 00:25:39,840
don't read, they look at stuff
and the look at stuff side of

431
00:25:39,840 --> 00:25:43,560
the world is silence and there's
science people that were like

432
00:25:43,560 --> 00:25:45,160
this is where people look at
first.

433
00:25:45,160 --> 00:25:49,080
Big broad block subtitle
content, to be honest with you

434
00:25:49,080 --> 00:25:53,520
is what we built our AI against.
It just takes the information

435
00:25:53,520 --> 00:25:56,800
out of the computer learning
side of it, which is very

436
00:25:56,800 --> 00:26:00,760
hardcore, and frames it in a way
that everybody can just glance

437
00:26:00,760 --> 00:26:02,040
and get.
And.

438
00:26:02,040 --> 00:26:06,160
Glance and get funny enough can
allow people to make habits.

439
00:26:06,480 --> 00:26:09,480
So like, you know, like if I
were to say to you, you got to

440
00:26:09,480 --> 00:26:11,200
go to the gym, you're like,
great, but I don't know what to

441
00:26:11,200 --> 00:26:12,840
do.
But if I were to say to you just

442
00:26:12,920 --> 00:26:15,960
to go outside and walk for 10
minutes, you already know how to

443
00:26:15,960 --> 00:26:16,920
walk.
You've been doing it for a

444
00:26:16,920 --> 00:26:20,560
while, right?
And and that difference is just

445
00:26:20,560 --> 00:26:25,560
based upon what the core
audience, you know, wants to

446
00:26:25,560 --> 00:26:28,760
see.
So if one were, and I'm looking

447
00:26:28,760 --> 00:26:32,280
at this from the same way and it
might be the wrong way, but it

448
00:26:32,280 --> 00:26:36,080
doesn't matter that I would look
like an investment opportunity,

449
00:26:36,840 --> 00:26:43,040
what is it that one should know
that would cause people to say

450
00:26:43,040 --> 00:26:44,280
what?
Wait a minute, this doesn't make

451
00:26:44,280 --> 00:26:47,280
sense.
It's it's too valuable for

452
00:26:47,280 --> 00:26:50,720
whatever you're charging.
It sounds a little hokey pokey,

453
00:26:50,720 --> 00:26:53,840
but you know what?
What are the push backs that

454
00:26:53,840 --> 00:26:58,320
you've seen from people that
arguably have push backs that

455
00:26:58,320 --> 00:27:01,760
are worth considering and what
are the answers to those?

456
00:27:01,760 --> 00:27:06,000
So the funniest pushback that I
get from people is mostly before

457
00:27:06,000 --> 00:27:08,680
they try it.
So here's a very interesting

458
00:27:08,680 --> 00:27:10,760
thing, and I've noticed this a
lot.

459
00:27:10,840 --> 00:27:14,000
It's so much easier to curse the
darkness than it is to light the

460
00:27:14,000 --> 00:27:16,160
candle, right?
Even if I told you where the

461
00:27:16,160 --> 00:27:18,080
candle was and I put the match
in your hand.

462
00:27:18,680 --> 00:27:18,960
Yeah.
Yeah.

463
00:27:19,240 --> 00:27:23,080
So a lot of the pushback that we
get from people is like, well,

464
00:27:23,080 --> 00:27:25,560
how do I know?
You'll know when you know, Like,

465
00:27:25,760 --> 00:27:29,320
how can I help you with that?
Now, the interesting thing about

466
00:27:29,320 --> 00:27:32,840
that, and and I have people ask
me after they've done this,

467
00:27:32,960 --> 00:27:36,080
Well, how did you know that my
L3 was hurting?

468
00:27:36,080 --> 00:27:40,640
I have no idea.
Actually, I, I, again, First

469
00:27:40,640 --> 00:27:43,720
off, there's no intake report.
Like I think you're not sitting

470
00:27:43,720 --> 00:27:47,240
at a doctor and telling me about
all the past diseases and that

471
00:27:47,240 --> 00:27:49,800
one time at band camp where you
got stitches.

472
00:27:50,800 --> 00:27:53,680
I don't ask any of that.
So the proof is always in the

473
00:27:53,720 --> 00:27:56,520
pudding.
And I had a like a very

474
00:27:56,520 --> 00:27:59,560
skeptical investor.
So if we'll talk about the

475
00:27:59,560 --> 00:28:02,480
investment side of this at some
point, we actually have only

476
00:28:02,480 --> 00:28:06,080
brought in $100,000 because I'm
one of those guys that like is

477
00:28:06,080 --> 00:28:09,400
going to raise against debt and
my margin is OK enough that I'll

478
00:28:09,400 --> 00:28:11,400
do debt servicing and, and will
grow.

479
00:28:11,400 --> 00:28:14,320
I'm not trying to be nothing
against any of the people in the

480
00:28:14,320 --> 00:28:16,040
Wellness space.
I don't actually want to raise

481
00:28:16,120 --> 00:28:17,200
$100 million.
I.

482
00:28:17,840 --> 00:28:19,640
Yeah.
That strikes me that that's what

483
00:28:19,640 --> 00:28:22,520
I'll be doing with my life as
opposed to I actually know that

484
00:28:22,520 --> 00:28:26,720
I can do this by word of mouth
and and more efficacious and the

485
00:28:26,720 --> 00:28:29,360
better result I can give
somebody, the easier that will

486
00:28:29,360 --> 00:28:32,840
become.
So I say that to say this, I had

487
00:28:32,840 --> 00:28:36,320
an investor who was our first
$25,000 investor, friends and

488
00:28:36,320 --> 00:28:39,320
family, obviously, and I'm a bit
of a rambunctious guy.

489
00:28:39,320 --> 00:28:43,280
I'm definitely an outsider.
I'm completely like, I'm

490
00:28:43,320 --> 00:28:45,960
somewhat of a contrarian or I'm
the guy that you hand something

491
00:28:45,960 --> 00:28:48,400
to see if it breaks, like
legitimately, it's what I do.

492
00:28:48,760 --> 00:28:52,000
So they said to me, Alex, well,
why this?

493
00:28:52,560 --> 00:28:54,520
And I said, oh, well, that's a
great question.

494
00:28:54,680 --> 00:28:57,520
I've built a million things and
this is the first thing

495
00:28:57,640 --> 00:29:01,840
legitimately since since 9:11
that I have tried to build and

496
00:29:01,840 --> 00:29:04,600
put into the world by myself.
And the reason is because I

497
00:29:04,600 --> 00:29:07,480
actually know it works.
And they said to me, well, we'll

498
00:29:07,480 --> 00:29:09,080
see about that.
OK, great.

499
00:29:09,080 --> 00:29:12,200
Like we'll see about that.
They sent me a 32nd clip.

500
00:29:12,200 --> 00:29:15,360
When I sent back to them, they
called me out of their mind.

501
00:29:15,760 --> 00:29:18,000
How did you know my shoulder had
a tip?

502
00:29:18,160 --> 00:29:20,240
How did you know that I had
meniscus?

503
00:29:20,360 --> 00:29:22,480
How did I said, I don't know any
of this?

504
00:29:22,560 --> 00:29:26,480
This, I'm telling you, you
broadcast that.

505
00:29:26,480 --> 00:29:28,520
Yeah.
If you rap with a limp, there's

506
00:29:28,520 --> 00:29:30,360
a reason you have a frog in your
throat.

507
00:29:30,360 --> 00:29:34,080
There's a right.
So, So that's push back #1 how

508
00:29:34,080 --> 00:29:37,000
do you, Well, how do we know?
Let me show you.

509
00:29:37,560 --> 00:29:40,960
And the second push back is
actually why, if you look at my

510
00:29:40,960 --> 00:29:44,640
report and I say it at nauseam,
this is educational.

511
00:29:45,400 --> 00:29:47,160
Because.
First off, education is the most

512
00:29:47,160 --> 00:29:49,720
expensive thing that we do in
the entirety of our lives.

513
00:29:49,880 --> 00:29:53,400
So I'm going to educate you on
you 1-2.

514
00:29:53,480 --> 00:29:58,040
This is non diagnostic.
I am not trying to look past the

515
00:29:58,040 --> 00:30:02,120
information that we hand you.
It is actionable information.

516
00:30:02,120 --> 00:30:05,440
If you choose to use it, mazel
tov.

517
00:30:05,640 --> 00:30:10,560
If you choose not to use it
still on you, it's it's OK.

518
00:30:10,800 --> 00:30:13,960
Now the interesting thing is I
have a bunch of people that have

519
00:30:13,960 --> 00:30:17,160
used it and they said, well, you
know, I was never a supplement

520
00:30:17,160 --> 00:30:21,080
person, but I saw that it said I
could just use this one thing

521
00:30:21,080 --> 00:30:24,600
first and then and then, and
then I said, yeah, you don't

522
00:30:24,600 --> 00:30:26,960
actually have to start a regimen
on day one.

523
00:30:27,200 --> 00:30:29,880
Why don't you start the first
thing that helps with your, I

524
00:30:29,880 --> 00:30:33,960
don't know, melatonin or, or
whatever the digestion,

525
00:30:33,960 --> 00:30:37,960
whatever, whatever it is.
And if that one thing it makes

526
00:30:37,960 --> 00:30:41,160
you, here's the argument nobody
can ever argue with you about

527
00:30:41,320 --> 00:30:43,960
feel better.
You know, it's the one thing you

528
00:30:43,960 --> 00:30:45,680
can't argue with somebody how
they feel.

529
00:30:45,920 --> 00:30:50,360
So if I can help you feel
better, then maybe you'll do the

530
00:30:50,360 --> 00:30:52,440
next thing.
And then maybe when you've done

531
00:30:52,440 --> 00:30:55,480
a couple things that make you
feel great, you'll start doing

532
00:30:55,480 --> 00:30:57,720
more.
So that's always the second push

533
00:30:57,720 --> 00:31:02,240
back is like, well, well, you're
going to just tell me all these

534
00:31:02,240 --> 00:31:04,280
things that are wrong.
And I said that's not actually

535
00:31:04,280 --> 00:31:05,080
true.
I'm not going to tell you

536
00:31:05,080 --> 00:31:07,240
anything that's wrong.
You're you're a perfect human

537
00:31:07,240 --> 00:31:09,560
being as you are.
You're we're just flawed, right?

538
00:31:09,840 --> 00:31:13,480
What I'm going to tell you is
how you can start making better

539
00:31:13,480 --> 00:31:17,000
decisions for you.
And as somebody that has, and we

540
00:31:17,000 --> 00:31:20,240
obviously know each other for a
long time and I've, I've done

541
00:31:20,240 --> 00:31:22,680
the family office circuit,
bringing people around and doing

542
00:31:22,680 --> 00:31:23,960
the luncheons and all that
stuff.

543
00:31:24,040 --> 00:31:26,960
And you always answer the why
first, right?

544
00:31:27,240 --> 00:31:29,280
And then you what, why do I
exist?

545
00:31:29,280 --> 00:31:32,680
Why am I solving this problem?
Why do I think that it's going

546
00:31:32,680 --> 00:31:35,600
to make a difference?
And in that world, I will tell

547
00:31:35,600 --> 00:31:38,800
you that Wellness and longevity
are hot, flat and crowded.

548
00:31:39,160 --> 00:31:42,680
You can go to your local gym
that's Wellness or you can go to

549
00:31:42,680 --> 00:31:46,680
the $25,000 night retreat.
They're also calling that

550
00:31:46,680 --> 00:31:49,320
Wellness.
And you're depending upon the

551
00:31:49,320 --> 00:31:52,920
trainer or the modality person
or the whatever.

552
00:31:53,000 --> 00:31:55,960
What if you took your own power
back?

553
00:31:56,360 --> 00:32:01,200
What if you had a better
relationship with yourself that

554
00:32:01,200 --> 00:32:04,000
you understood what you could
do?

555
00:32:04,120 --> 00:32:08,000
Therefore when you went to these
places that are all wonderful

556
00:32:08,120 --> 00:32:11,680
and validating and your
intention and your attention

557
00:32:11,680 --> 00:32:14,720
should be completely matched so
you get the outcome.

558
00:32:14,960 --> 00:32:17,960
But what if you who went there
with a better understanding of.

559
00:32:17,960 --> 00:32:20,840
Harmed with information.
You didn't have to accept what

560
00:32:20,840 --> 00:32:25,520
someone was saying.
You know, human, humans are

561
00:32:25,520 --> 00:32:30,920
really interesting characters
because for the most part, and

562
00:32:30,920 --> 00:32:33,320
this is that I, I shouldn't
generalize, but I'm going to

563
00:32:33,320 --> 00:32:35,520
anyway.
Often people are looking for the

564
00:32:35,520 --> 00:32:40,360
easy way out or the magic, and
the seekers in the Wellness

565
00:32:40,360 --> 00:32:45,120
space will never or likely never
find what they're looking for

566
00:32:45,120 --> 00:32:49,120
because it's it's they're,
they're there's, by definition,

567
00:32:49,120 --> 00:32:53,640
they're seekers, right?
So imagine if those people were

568
00:32:53,640 --> 00:32:57,480
armed with more information
about themselves, rather than

569
00:32:57,480 --> 00:33:00,400
waiting for somebody else to
tell them what's wrong with them

570
00:33:00,400 --> 00:33:03,520
and how to fix it.
Well, here's an interesting

571
00:33:03,520 --> 00:33:05,480
thing to that.
I have a very dear friend of

572
00:33:05,480 --> 00:33:10,160
mine on the West Coast that is a
practitioner with inside of the

573
00:33:10,160 --> 00:33:14,720
psychedelia space.
He isn't absolute top notch

574
00:33:14,720 --> 00:33:22,880
ayahuasca shaman and he is an
absolute top notch ketamine,

575
00:33:22,880 --> 00:33:26,440
excuse me, ketamine, ketamine
ketamine person.

576
00:33:26,640 --> 00:33:30,040
And he only is there for your
PTSD and you're he's not there's

577
00:33:30,040 --> 00:33:31,960
there's no good time.
I mean, don't get me wrong,

578
00:33:31,960 --> 00:33:34,040
maybe you have a good time, but
there's no good time in this.

579
00:33:34,240 --> 00:33:38,040
He is a this is how we're going
to help you get to the other

580
00:33:38,040 --> 00:33:41,440
side of where you are.
So I used him also in my beta

581
00:33:42,520 --> 00:33:45,840
program and I said to him one
day when he had a big group

582
00:33:45,840 --> 00:33:49,440
together, he was going to Costa
Rica with a big group of people

583
00:33:49,440 --> 00:33:51,200
that, you know, do the whole
smear.

584
00:33:51,680 --> 00:33:54,960
And I said to him, hey man, why
don't you do me a favor and give

585
00:33:54,960 --> 00:33:57,400
me a pre and post.
He's like, I'd love to, no

586
00:33:57,400 --> 00:33:59,960
problem.
So he did a voice thing pre and

587
00:33:59,960 --> 00:34:03,880
when I sent it back to him, he
actually then had information

588
00:34:04,400 --> 00:34:09,719
that he could make actionable in
his own practice because he

589
00:34:09,719 --> 00:34:14,239
could now put his intentions and
his attention towards the things

590
00:34:14,239 --> 00:34:17,719
that he saw from the report that
we sent him where he where he

591
00:34:17,719 --> 00:34:21,880
had lack, if you would, his foot
in his physical fundamentals.

592
00:34:22,239 --> 00:34:25,600
And then afterwards we did one
and there are a couple scores

593
00:34:25,600 --> 00:34:28,800
that we put out, one of which is
called a coherent score, which

594
00:34:28,800 --> 00:34:31,520
is like literally how in tuned
are you with yourself?

595
00:34:32,080 --> 00:34:34,600
And it's easy to see in the 80s
and above, you're pretty good.

596
00:34:34,600 --> 00:34:36,800
In the 80s and below, you're
like, I got some stuff to work

597
00:34:36,800 --> 00:34:38,199
on.
It's just a very easy thing to

598
00:34:38,199 --> 00:34:42,239
recognize.
So his score secondarily, his

599
00:34:42,239 --> 00:34:45,840
coherence was way off, like
legitimately 10 points higher

600
00:34:45,840 --> 00:34:50,840
than it was the day before.
And he said to me, man, you

601
00:34:50,840 --> 00:34:55,560
don't understand the tool that
this helped me read like he's a

602
00:34:55,560 --> 00:34:59,560
practitioner in that space.
But he had, you know, you kind

603
00:34:59,560 --> 00:35:03,800
of guess a little bit like this
is how I'm feeling is a little

604
00:35:03,800 --> 00:35:07,560
bit different than I should feel
this way about that and when.

605
00:35:07,560 --> 00:35:10,280
Elevating data point.
Right.

606
00:35:10,440 --> 00:35:13,720
So he said to me and now we he
has a new group coming together.

607
00:35:14,320 --> 00:35:17,520
We're going to do all that whole
group because if you've shown up

608
00:35:17,520 --> 00:35:21,000
in a place like that, then you
already know what it is that you

609
00:35:21,000 --> 00:35:23,960
think you want to work on.
But what if I can help you hone

610
00:35:23,960 --> 00:35:26,880
that in a little bit and say to
you, hey, not for nothing

611
00:35:27,000 --> 00:35:29,240
because you're fasting
beforehand, but when this is

612
00:35:29,240 --> 00:35:31,280
over, you definitely should eat
these things.

613
00:35:31,280 --> 00:35:34,680
And not that you should try
bitter food for your digestion.

614
00:35:34,680 --> 00:35:38,480
You should be looking at more of
a, you know, of whatever a

615
00:35:38,480 --> 00:35:42,520
holistic approach to otherwise,
what's kind of the point?

616
00:35:42,880 --> 00:35:45,840
And that really is, and I said
it before, I'll say it again,

617
00:35:45,840 --> 00:35:48,240
I'll say a million times.
Our mission is to help people

618
00:35:48,240 --> 00:35:51,480
have better relationships with
themselves because I want you to

619
00:35:51,480 --> 00:35:54,120
go get the whoop thing, but
recognize that's just an

620
00:35:54,120 --> 00:35:58,760
aggregation of data.
It it's just and not for

621
00:35:58,760 --> 00:36:01,240
nothing, nothing against any
wearable, but understand that

622
00:36:01,240 --> 00:36:04,880
wearables that are here and here
are the end of the subway train

623
00:36:05,120 --> 00:36:07,680
literally meaning they've run
the whole track and they now

624
00:36:07,680 --> 00:36:10,920
have to return and go back.
Now I'm not knocking them

625
00:36:10,920 --> 00:36:14,800
because they have very high,
high sensitivity trackers in

626
00:36:14,800 --> 00:36:18,200
them, but but it's not coming
from Grand Central, which is

627
00:36:18,200 --> 00:36:21,840
right here.
OK, so maybe think about of

628
00:36:21,840 --> 00:36:24,680
these things that if you're
already in the Wellness space,

629
00:36:24,680 --> 00:36:28,920
which is a forever seek, it
really is that your well-being

630
00:36:28,920 --> 00:36:32,400
though is in is in the
fundamentals.

631
00:36:32,400 --> 00:36:35,920
What really where is your iron
or your magnesium?

632
00:36:36,080 --> 00:36:37,560
Did you know?
Like I didn't act.

633
00:36:37,560 --> 00:36:40,320
I first time I ever did it told
me I was deficient in boron.

634
00:36:40,480 --> 00:36:42,320
I didn't actually know that
boron was a thing.

635
00:36:42,320 --> 00:36:45,800
I could take total seriousness.
And my wife said, Oh yeah, yeah,

636
00:36:45,920 --> 00:36:48,320
well, you'd take a solid
Palmetto and it doesn't have

637
00:36:48,320 --> 00:36:50,440
boron in it.
The next saw Palmetto I get,

638
00:36:50,440 --> 00:36:51,800
I'll make sure there's boron in
it.

639
00:36:51,960 --> 00:36:54,760
And she did.
And when IA month later when I

640
00:36:54,760 --> 00:36:57,360
took the thing because I have
digestion issues, which is why I

641
00:36:57,360 --> 00:37:00,480
take saw Palmetto, right?
Like my boron was where it was

642
00:37:00,480 --> 00:37:01,920
supposed to be.
It it.

643
00:37:02,000 --> 00:37:03,760
I don't.
I hope I sound like a moron.

644
00:37:03,760 --> 00:37:06,360
I have no idea what boron does.
None 0.

645
00:37:06,560 --> 00:37:11,080
But what I know is that it's a
mineral and a metal that my body

646
00:37:11,080 --> 00:37:14,680
needs.
So if I can put it in there, my

647
00:37:14,680 --> 00:37:18,720
body will know what to do with
it and hopefully I'll feel

648
00:37:18,720 --> 00:37:20,560
better.
And that really is like the

649
00:37:20,560 --> 00:37:23,240
whole point of tone.
Well, I'm not trying to compete

650
00:37:23,480 --> 00:37:29,120
with, you know, quest diagnostic
lab or the, or the whoop ring.

651
00:37:29,200 --> 00:37:32,600
Those guys are fundamental at
this moment in infrastructure,

652
00:37:32,920 --> 00:37:36,400
but they're not actually
fundamental in the individual.

653
00:37:36,800 --> 00:37:39,760
And to the point we were making
earlier when we were discussing

654
00:37:39,760 --> 00:37:42,600
off camera about I'm really big
right now, I'm putting my

655
00:37:42,600 --> 00:37:45,600
hormone panels together for
women and, and the

656
00:37:45,600 --> 00:37:49,680
neurotransmitters because you
know, they make the things and

657
00:37:49,760 --> 00:37:53,160
and that's because every woman I
know in my lifetime is going to

658
00:37:53,160 --> 00:37:55,720
go through menopause, but they
all go through it differently,

659
00:37:55,840 --> 00:37:58,400
different timing, different
hormones don't fire.

660
00:37:58,560 --> 00:38:01,640
And if you just ended up at a
doctor, nothing against doctors

661
00:38:01,800 --> 00:38:05,320
and they just give you a pen AV
pill for your thyroid, but it's

662
00:38:05,320 --> 00:38:10,360
not V right then you now have a
cascade of other things going

663
00:38:10,360 --> 00:38:13,000
wrong.
So maybe start fundamentally

664
00:38:13,000 --> 00:38:16,680
first, and then by the time that
you've gotten to the doctor, you

665
00:38:16,680 --> 00:38:20,040
can say to them, I'm taking
these things to support this

666
00:38:20,040 --> 00:38:22,880
thing.
So maybe when you look at my

667
00:38:24,160 --> 00:38:26,640
thing, this is really more who I
am.

668
00:38:26,640 --> 00:38:30,280
So foundational, good
foundation, Same old thing.

669
00:38:30,320 --> 00:38:33,400
Basic life type stuff.
You don't have a good

670
00:38:33,520 --> 00:38:35,400
foundation.
Yeah, Our, our, our three

671
00:38:35,400 --> 00:38:38,120
tagline is speak, discover,
thrive.

672
00:38:38,280 --> 00:38:42,200
That's it.
Like it's very like I've been in

673
00:38:42,200 --> 00:38:43,840
the woo woo space.
I love it.

674
00:38:43,840 --> 00:38:47,200
By the way, I've been I, I'm a
born and raised New York City

675
00:38:47,200 --> 00:38:49,040
kid.
I love me some psychedelia.

676
00:38:49,160 --> 00:38:51,240
I was in cannabis before it was
legal.

677
00:38:51,240 --> 00:38:52,560
You know, all of those things,
right?

678
00:38:52,560 --> 00:38:56,880
I was in the music business.
I can talk for days about, you

679
00:38:56,880 --> 00:39:03,240
know, the, the, the theoretical
or the esoteric as you would,

680
00:39:03,400 --> 00:39:07,760
but the fact of the matter is
like just the base fact is that

681
00:39:08,520 --> 00:39:10,960
you are how you speak about
yourself.

682
00:39:11,200 --> 00:39:14,640
That is mindset.
So, you know, don't discourage

683
00:39:14,640 --> 00:39:16,720
yourself before you go do
something because it will never

684
00:39:16,720 --> 00:39:18,800
happen.
That's the subconscious.

685
00:39:18,800 --> 00:39:22,360
If you can get your subconscious
to be nicer to you, you'll feel

686
00:39:22,360 --> 00:39:26,000
better.
And it's also physical, like the

687
00:39:26,000 --> 00:39:31,200
physical world of vibration and
the physical world of wavelength

688
00:39:31,520 --> 00:39:35,440
is real.
It's why they call it, they call

689
00:39:35,440 --> 00:39:38,760
it black noise.
Black noise is the note that the

690
00:39:38,760 --> 00:39:41,240
opera singer hits to break the
glass.

691
00:39:41,600 --> 00:39:45,640
That is a particular pitch of a
note.

692
00:39:45,920 --> 00:39:50,280
Not every glass, by the way, has
the same note because crystal is

693
00:39:50,280 --> 00:39:54,320
not all of the same, right?
Or if you were to look at the

694
00:39:54,320 --> 00:39:59,200
Doctor emoto studies from years
ago, which are some somewhat

695
00:39:59,200 --> 00:40:01,120
substantiated.
Some people think they're bunk.

696
00:40:01,120 --> 00:40:04,400
It doesn't much matter.
It's the notion of how you speak

697
00:40:04,400 --> 00:40:06,640
to the water crystal before it
becomes ice.

698
00:40:06,640 --> 00:40:11,040
And if you look at the fractal,
if I'm very nice to it, it looks

699
00:40:11,040 --> 00:40:12,920
great.
If I'm very mean to it, it

700
00:40:12,920 --> 00:40:15,120
doesn't look great.
Doctor Emoto, it's one of the

701
00:40:15,120 --> 00:40:18,720
coolest studies of all time.
It's why people tell you to play

702
00:40:18,720 --> 00:40:24,680
classical music to your plants.
Like there there actually was AI

703
00:40:24,680 --> 00:40:26,360
Wish I could remember the name
off top of my head.

704
00:40:26,360 --> 00:40:29,400
A record in the 1970s where
somebody made synth music

705
00:40:29,400 --> 00:40:33,200
specifically for plants because
their resonation like literally

706
00:40:33,200 --> 00:40:36,400
the the frequency that they
played on the keys were for

707
00:40:36,400 --> 00:40:40,000
specific plants like the the
ficus first, the first the

708
00:40:40,120 --> 00:40:43,840
spider plant or whatever.
And it all sounds crazy until

709
00:40:43,840 --> 00:40:46,680
you were like that.
Is it because when I heard a

710
00:40:46,680 --> 00:40:49,520
piece of music, my hair stood up
and I couldn't tell you why?

711
00:40:49,680 --> 00:40:52,640
Because it resonated?
With you, it's it's not crazy,

712
00:40:52,640 --> 00:40:55,080
and most of us have experienced
this.

713
00:40:55,320 --> 00:40:57,920
I happen to love classical
music, I love rock'n'roll, I

714
00:40:57,920 --> 00:41:00,200
love it all.
But when you walk into the

715
00:41:00,200 --> 00:41:04,280
Philharmonic and they play
different, there's something

716
00:41:04,280 --> 00:41:07,000
divine about that and you know
it.

717
00:41:07,600 --> 00:41:11,400
Yeah, so, so one of those, like,
just to show you my kind of

718
00:41:11,440 --> 00:41:14,440
wackier side, there are
wonderful conspiracy theories

719
00:41:14,440 --> 00:41:17,320
about modern music was made so
that you are disconnected from

720
00:41:17,320 --> 00:41:19,520
yourself.
And I, that's a photo of Elvis

721
00:41:19,520 --> 00:41:21,520
right there.
I was in the music business.

722
00:41:21,520 --> 00:41:25,400
I was born and raised around,
and I am a absolute savant for

723
00:41:25,400 --> 00:41:27,520
modern music.
I can name things on the first

724
00:41:27,520 --> 00:41:28,800
note.
You don't ever want to play that

725
00:41:28,800 --> 00:41:30,720
game with me.
But I will tell you.

726
00:41:31,120 --> 00:41:35,600
I will tell you that classical
music is actually the music that

727
00:41:35,600 --> 00:41:39,520
soothes the soul and heals your
person and makes you into

728
00:41:39,520 --> 00:41:41,760
something better.
And if you've ever walked into

729
00:41:41,760 --> 00:41:45,080
any of the cathedrals that were
the ones that are still left in

730
00:41:45,080 --> 00:41:49,280
the world and you just hear
somebody sing and you and your

731
00:41:49,280 --> 00:41:53,760
whole body does this, you know
that you're missing something,

732
00:41:54,040 --> 00:41:57,720
right?
That's a it's a speaker right

733
00:41:57,720 --> 00:41:59,680
there.
BMW Speaker that I'll turn it up

734
00:41:59,680 --> 00:42:04,280
to 11 and my neighbors will hate
me, but it doesn't mean that I'm

735
00:42:04,280 --> 00:42:07,760
getting anything out of it
versus the resonant power of a

736
00:42:07,760 --> 00:42:11,680
full harmonic Symphony that's
hitting the whole range.

737
00:42:12,600 --> 00:42:17,080
Like something happens.
So if you're just a resonator,

738
00:42:17,080 --> 00:42:19,760
like, you know, it's like when
you hear your voice for the

739
00:42:19,760 --> 00:42:21,440
first time, you're like, that's
how I sound.

740
00:42:21,720 --> 00:42:24,240
Well, that's actually because
you're used to just hearing

741
00:42:24,240 --> 00:42:28,800
yourself because you don't hear
this the resonator, right?

742
00:42:29,160 --> 00:42:33,760
And this, that feeling right
here is really the broadcaster,

743
00:42:34,160 --> 00:42:36,880
right?
So it goes both ways, like your

744
00:42:36,880 --> 00:42:39,760
input matches your output and
your output is what the world

745
00:42:39,760 --> 00:42:42,280
hears, right?
But if you're outputting

746
00:42:42,280 --> 00:42:44,840
something that it's like the
garden hose that has a kink in

747
00:42:44,840 --> 00:42:48,200
it, it's still spitting out
water, but not to the full.

748
00:42:48,880 --> 00:42:52,040
You know that it could.
And then not for nothing, I can

749
00:42:52,040 --> 00:42:55,520
tell you about microplastics
because they affect your signal.

750
00:42:56,360 --> 00:42:59,080
They can tell you about, you
know, heavy metals.

751
00:42:59,080 --> 00:43:00,560
And we all know that they're
there.

752
00:43:00,560 --> 00:43:02,680
Like, I don't need to get down
that that hole.

753
00:43:02,680 --> 00:43:06,120
But, you know, you've been
drinking water out of out of

754
00:43:06,120 --> 00:43:09,720
plastic bottles since the 1980s
that by the way, you think those

755
00:43:09,720 --> 00:43:11,360
trucks are refrigerated?
No.

756
00:43:11,520 --> 00:43:13,000
No.
So yeah.

757
00:43:13,000 --> 00:43:15,480
You know, like.
So one of the things you said

758
00:43:15,480 --> 00:43:17,400
earlier, I'm wondering if this
makes sense to you.

759
00:43:17,840 --> 00:43:22,520
Often times we see people that
I've experienced this going into

760
00:43:22,520 --> 00:43:26,120
a plant based medicine journey,
either as a group or

761
00:43:26,120 --> 00:43:28,960
individually.
And the instructions are often

762
00:43:29,200 --> 00:43:31,120
come in with an intention or
not.

763
00:43:31,160 --> 00:43:33,200
But if you do, you know, maybe
that will.

764
00:43:33,640 --> 00:43:38,600
And often it happens that you
get in there and it's saying no,

765
00:43:38,600 --> 00:43:42,080
no, no, you need to solve this
problem, that problem you came

766
00:43:42,080 --> 00:43:43,880
in with.
Don't worry about that one.

767
00:43:44,200 --> 00:43:48,680
And so the magic comes up to the
surface and says we're solving

768
00:43:48,680 --> 00:43:50,320
this one.
Don't worry about that one for

769
00:43:50,320 --> 00:43:52,200
now.
Right?

770
00:43:52,200 --> 00:43:56,080
So isn't this a likened to being
able to have the data?

771
00:43:56,520 --> 00:43:58,760
It is.
Well, so here's the thing.

772
00:43:58,760 --> 00:44:02,200
So our dear friend Doctor Bear
Walker, who is my partner for

773
00:44:02,200 --> 00:44:09,000
Full disclosure, he specializes
as double PHDMD, American Indian

774
00:44:09,000 --> 00:44:11,520
shaman.
The whole he's the best, raised

775
00:44:11,520 --> 00:44:14,920
on reservation, the real deal
all the way front and back,

776
00:44:16,120 --> 00:44:19,840
specializes in what is like,
kind of integrated medicine

777
00:44:19,920 --> 00:44:22,520
because we're just seeing the
effect of things.

778
00:44:22,520 --> 00:44:25,480
It's the rube, like you are a
Rube Goldberg machine.

779
00:44:25,480 --> 00:44:27,200
Maybe I'll just say it that way.
Yeah.

780
00:44:27,720 --> 00:44:32,040
It's like the feather tickled
the thing that moved the candle

781
00:44:32,160 --> 00:44:35,800
that lit the rope, that hit the
foot that kicked the bowling

782
00:44:35,800 --> 00:44:38,280
ball, the rope.
And all you're seeing is the

783
00:44:38,280 --> 00:44:41,880
splashdown 37 moves later,
right?

784
00:44:42,120 --> 00:44:46,600
But if you started with the
upfront, what MU Oh, it was the

785
00:44:46,600 --> 00:44:50,760
fan that moved the feather that
tickled the maybe I should go

786
00:44:50,760 --> 00:44:53,520
check out the fan.
And that's one of the problems

787
00:44:53,520 --> 00:44:56,000
that we have.
Period, end of conversation.

788
00:44:56,000 --> 00:44:58,400
I said it earlier.
It's like people look at things,

789
00:44:58,400 --> 00:45:00,680
they don't read it.
And then we all get mad that

790
00:45:00,680 --> 00:45:03,440
we've given away all of our data
to social media because you know

791
00:45:03,440 --> 00:45:05,040
what?
They bet that you were not

792
00:45:05,040 --> 00:45:07,720
reading the thing.
They put a box there purposely.

793
00:45:07,880 --> 00:45:10,200
They show you that was more than
one paragraph.

794
00:45:10,240 --> 00:45:12,280
Couldn't go on.
Checked it right.

795
00:45:12,800 --> 00:45:17,120
Right, you know, like I checked
done and then what's the

796
00:45:17,120 --> 00:45:18,920
outcome?
The outcome is you can't

797
00:45:18,920 --> 00:45:21,640
actually be mad at any of these
companies for, you know,

798
00:45:21,640 --> 00:45:25,760
scraping your information.
So I just say that in in the

799
00:45:25,760 --> 00:45:30,640
case of where we are, which is
why again, I I'm going to say it

800
00:45:30,640 --> 00:45:32,760
at nauseam.
We do not diagnose.

801
00:45:32,800 --> 00:45:37,200
I'm giving you the real time
information of what's happening

802
00:45:37,400 --> 00:45:42,120
right now and right now is
different than later now and

803
00:45:42,120 --> 00:45:46,320
three days from now and a week
and 1/2 after three days from

804
00:45:46,320 --> 00:45:49,400
now, right?
Like they're different, which is

805
00:45:49,400 --> 00:45:54,640
which is why you know, you check
in with yourself a back to like

806
00:45:54,640 --> 00:45:59,480
the spiritual side or the
shamanistic side, like every

807
00:45:59,680 --> 00:46:04,080
intention and attention set and
setting input equals output.

808
00:46:04,120 --> 00:46:07,200
They all start with, have you
checked in with yourself

809
00:46:07,200 --> 00:46:09,960
recently?
Have you actually ever looked in

810
00:46:09,960 --> 00:46:13,040
the mirror and waited for the
voice to talk back to you?

811
00:46:13,240 --> 00:46:15,480
Is that a nice voice?
Is it a mean voice?

812
00:46:15,640 --> 00:46:18,040
Is it encouraging?
Is it depressive?

813
00:46:18,320 --> 00:46:21,320
And that's kind of the truth
about who you are.

814
00:46:21,320 --> 00:46:23,360
Everything else is the worst
expression ever.

815
00:46:23,360 --> 00:46:25,720
Faking it until you make it
right.

816
00:46:25,880 --> 00:46:28,440
But what if like, what about the
person that lives their

817
00:46:28,440 --> 00:46:30,560
authentic selves because they
are?

818
00:46:30,880 --> 00:46:35,680
So what if you actually before
you just started taking BP517

819
00:46:35,680 --> 00:46:40,920
because it's the hottest tie
today, you actually stopped and

820
00:46:40,920 --> 00:46:43,080
went hold on, there's like 1000
peptides.

821
00:46:43,360 --> 00:46:46,280
Do I need to take that one?
I don't have any muscle injury

822
00:46:46,280 --> 00:46:49,160
right now.
I'm being told by Doctor PDQ or

823
00:46:49,160 --> 00:46:53,280
Influencer XYZ that it's the,
you know, it's the key to Lonzi.

824
00:46:53,320 --> 00:46:55,160
Advertising recently, right?
Yeah.

825
00:46:55,440 --> 00:46:56,920
Right.
But who's key to who's

826
00:46:56,920 --> 00:46:59,800
longevity?
And by the way, and I with no

827
00:46:59,800 --> 00:47:03,480
disrespect to any of my peers in
this in this space, but how are

828
00:47:03,480 --> 00:47:05,720
you telling me about longevity
when you're 35?

829
00:47:06,120 --> 00:47:09,440
Yeah, right.
Now don't get me wrong, I'm sure

830
00:47:09,440 --> 00:47:12,040
that you've overcome a thing or
two, but how many times you've

831
00:47:12,040 --> 00:47:13,840
been knocked down?
Let me see your scars.

832
00:47:13,920 --> 00:47:18,960
What?
What ailment specific like these

833
00:47:18,960 --> 00:47:23,360
things like it's Cinderella
slipper, all of us.

834
00:47:23,440 --> 00:47:27,240
It doesn't fit everybody.
So you should maybe start with

835
00:47:27,240 --> 00:47:29,920
who you are.
And that's the same like when I

836
00:47:29,920 --> 00:47:32,800
was talking earlier about like
the consumer package.

837
00:47:32,800 --> 00:47:34,960
Good stuff.
I actually use the word DNA

838
00:47:35,080 --> 00:47:37,680
because it's what I said to
every client ever was like,

839
00:47:37,680 --> 00:47:40,600
look, man, I'm actually more
concerned with what your DNA is.

840
00:47:40,600 --> 00:47:43,760
And once I know that I'll know
if you should have soccer cleats

841
00:47:43,760 --> 00:47:47,280
on or a restaurant.
Are we are we going to the gap

842
00:47:47,280 --> 00:47:52,160
or am I going to Louis Vuitton?
What's your DNA, your voice?

843
00:47:52,240 --> 00:47:56,240
Who are you in the space?
And that's the same about

844
00:47:57,040 --> 00:47:59,280
everybody should have a Wellness
protocol.

845
00:47:59,280 --> 00:48:02,080
Everybody should have a better
understanding of what they eat,

846
00:48:02,080 --> 00:48:04,080
what they drink, what they put
in their body.

847
00:48:04,240 --> 00:48:07,800
I worked for Sony Music
Corporation for years and years

848
00:48:07,960 --> 00:48:11,040
and when I quit Sony, I was
drinking a literally a pack

849
00:48:11,040 --> 00:48:14,640
pack, a six pack of, of
Coca-Cola a day because it was

850
00:48:14,640 --> 00:48:16,160
free in the commissary by the
way.

851
00:48:16,360 --> 00:48:18,400
So I would drink it as opposed
to water.

852
00:48:18,560 --> 00:48:21,360
You know what happened when I
left Sony?

853
00:48:21,400 --> 00:48:24,600
I no longer was going to pay for
the soda because why would I do

854
00:48:24,600 --> 00:48:27,720
that?
It was free and I lost 15 lbs by

855
00:48:27,720 --> 00:48:30,880
doing nothing else over 3 weeks.
And I literally said to myself,

856
00:48:31,120 --> 00:48:34,000
what else can you do?
And that started my own personal

857
00:48:34,000 --> 00:48:37,440
journey.
This is 2007, right?

858
00:48:37,640 --> 00:48:40,960
And somewhere in my early 40s,
actually at 40, I started doing

859
00:48:40,960 --> 00:48:43,240
Brazilian jujitsu about being
the seeker.

860
00:48:43,400 --> 00:48:47,720
I'm a black belt, but I'll never
be as good as the guy that

861
00:48:47,720 --> 00:48:51,400
started 20 years before me more
as good as I want to be.

862
00:48:51,680 --> 00:48:55,320
And that's awesome because now I
have a practice and that

863
00:48:55,320 --> 00:48:58,720
practice gets me somewhere.
I've also practiced not drinking

864
00:48:58,720 --> 00:49:02,240
soda, same practice.
How do I better myself?

865
00:49:02,440 --> 00:49:04,080
And that's kind of for where
tone.

866
00:49:04,080 --> 00:49:06,440
Well, as I said earlier, as
somebody ever said to you,

867
00:49:06,440 --> 00:49:08,120
better not take that tone with
me.

868
00:49:08,360 --> 00:49:09,800
Well, that's why it's called
tone.

869
00:49:09,800 --> 00:49:12,440
Well, because you're what are
you saying?

870
00:49:12,440 --> 00:49:15,240
And I want you to have the sense
of well-being and, and when you

871
00:49:15,240 --> 00:49:17,640
put those together, like that's
where it is.

872
00:49:17,640 --> 00:49:20,360
So the pushback has always been,
well, how do you know?

873
00:49:20,480 --> 00:49:22,720
Let me show you.
I actually don't know anything.

874
00:49:22,760 --> 00:49:24,800
I am.
I'm like a, a professional

875
00:49:24,800 --> 00:49:27,840
generalist, very good at it,
super quick.

876
00:49:27,840 --> 00:49:31,000
So I can make you pretend like
make you believe that I do know

877
00:49:31,000 --> 00:49:34,560
it, but I don't.
What I've seen though, are

878
00:49:34,560 --> 00:49:39,000
enough products and enough
people and enough to market

879
00:49:39,000 --> 00:49:43,480
strategy that when I came across
this technology, and I will say

880
00:49:43,480 --> 00:49:47,760
this again, it's the first time
since 9:11 that I have stuck my

881
00:49:47,760 --> 00:49:50,760
hand up and said, I'm going to
put my name on that.

882
00:49:51,360 --> 00:49:53,760
And for me, that means
everything because I, I'm, you

883
00:49:53,760 --> 00:49:56,800
know, like I believe in the only
good line of the Scarface,

884
00:49:56,880 --> 00:49:59,960
Scarface, the movie was I, you
know, I only have two things, my

885
00:49:59,960 --> 00:50:02,400
name word in my balls and I
don't break them for anyone,

886
00:50:02,600 --> 00:50:04,880
right?
So like, if I've put my name on

887
00:50:04,880 --> 00:50:07,640
it, that's my word.
And since I make a comfortable

888
00:50:07,640 --> 00:50:11,160
enough living in the Wellness
space, why would I want to

889
00:50:11,160 --> 00:50:13,880
compete with my clients?
Because I actually see an

890
00:50:13,880 --> 00:50:17,760
opportunity in the marketplace
to give people their own

891
00:50:17,760 --> 00:50:22,800
particular power and then they
can decide, is it NAD or N&M?

892
00:50:22,840 --> 00:50:27,080
Am I doing peptides or am I
doing juice fasting?

893
00:50:27,120 --> 00:50:31,000
Do it all, but do it with a
sense of like what your body is

894
00:50:31,000 --> 00:50:33,960
actually calling for.
You know, maybe your body is

895
00:50:33,960 --> 00:50:36,880
like, dude, you know, there's
like four or five types of

896
00:50:36,880 --> 00:50:39,040
magnesium and you're taking the
wrong one.

897
00:50:39,280 --> 00:50:42,320
Just on a base level.
Oh, you know that multivitamins

898
00:50:42,320 --> 00:50:45,040
are terrible and you don't
actually need one, but what you

899
00:50:45,040 --> 00:50:49,400
do need is magnesium, manganese,
boron and potassium.

900
00:50:49,400 --> 00:50:51,200
Whatever.
I'm just pulling things out of

901
00:50:51,200 --> 00:50:54,160
my head, right?
And that's that's the value.

902
00:50:54,280 --> 00:50:56,800
Yeah, so I know about your balls
and your word.

903
00:50:57,280 --> 00:51:00,000
So don't break them.
They're also bigger than the

904
00:51:00,000 --> 00:51:01,480
sun.
So it's kind of like, which one

905
00:51:01,480 --> 00:51:03,200
are you going to get?
Which one are you going to do?

906
00:51:03,200 --> 00:51:05,400
You know, if you're not willing
to, if you're not willing to

907
00:51:05,400 --> 00:51:10,000
step out, then what's the point?
What's the what's?

908
00:51:10,120 --> 00:51:14,080
Is there an opportunity like
when I first got this and I'm

909
00:51:14,080 --> 00:51:17,360
looking at it and you know, I'm
going, you know, I should do one

910
00:51:17,360 --> 00:51:21,800
of these every week, maybe every
day, you know, are you packaging

911
00:51:21,800 --> 00:51:23,800
it up that way so people can buy
a monthly?

912
00:51:23,800 --> 00:51:26,360
Subscription.
So that's so like, let's be

913
00:51:26,360 --> 00:51:28,000
honest, I have to get into the
marketplace.

914
00:51:28,000 --> 00:51:30,200
I need an MVP.
It's why there's one there's

915
00:51:30,200 --> 00:51:32,840
only a package of 1 scan and
three scans period.

916
00:51:32,920 --> 00:51:36,120
Next, my next phase, there'll be
an app, right?

917
00:51:36,320 --> 00:51:38,560
So the app makes it far more
direct.

918
00:51:38,560 --> 00:51:41,360
So you don't have to send me a
file, it will just be a clean.

919
00:51:42,200 --> 00:51:45,720
Here's the hyperlink for Arthur.
Arthur goes, he uploads directly

920
00:51:45,720 --> 00:51:48,080
into the into the device.
I was just trying to get to the

921
00:51:48,080 --> 00:51:51,000
marketplace and I, to be
perfectly frank with you, didn't

922
00:51:51,000 --> 00:51:53,320
want to deal with the coding
because that's all it was OK.

923
00:51:53,680 --> 00:51:57,640
And in that I then go to, I will
absolutely get to the, to a

924
00:51:57,640 --> 00:51:59,960
bigger packages.
I'll absolutely get to monthly

925
00:51:59,960 --> 00:52:03,080
subscriptions.
I have a, a cohort of

926
00:52:03,080 --> 00:52:06,640
practitioners that I will that
I'm going to bring on board, not

927
00:52:06,640 --> 00:52:09,840
just as affiliates, obviously,
but as a, hey, would you like to

928
00:52:09,840 --> 00:52:14,400
speak to somebody else?
And these are the people we

929
00:52:14,400 --> 00:52:16,360
recommend.
I'm actually frank with you

930
00:52:16,360 --> 00:52:18,640
trying to get to the enterprise
side of this.

931
00:52:18,880 --> 00:52:24,040
Like I believe that I could
really do a giant mitzvah in the

932
00:52:24,040 --> 00:52:28,720
corporate Wellness space.
Like legitimately, like there's

933
00:52:28,720 --> 00:52:31,200
kind of, you know, there's two
sides of this.

934
00:52:31,360 --> 00:52:34,320
Like I've already spoken to very
early on, like insurance

935
00:52:34,320 --> 00:52:37,040
underwriters because they're
like, Oh my God, I'm hot for

936
00:52:37,040 --> 00:52:39,040
this.
And then my brain went, well,

937
00:52:39,040 --> 00:52:40,920
that's a little too much
Imperial Starship.

938
00:52:40,920 --> 00:52:44,320
I'll hold off for you guys for a
minute, but the converse of that

939
00:52:44,600 --> 00:52:46,960
is the corporate Wellness guy,
right?

940
00:52:47,040 --> 00:52:50,760
The gold, the gold standard in,
you know, applying for life

941
00:52:50,760 --> 00:52:56,080
insurance as you go get a nurse
to do an EKG, blood, urine, and

942
00:52:56,080 --> 00:52:59,320
imagine if you could just talk
into the phone and you could get

943
00:52:59,320 --> 00:53:03,000
premium preferred premiums
because the underwriter doesn't

944
00:53:03,000 --> 00:53:05,600
need to spend all that money to
send out a doctor to your house.

945
00:53:06,200 --> 00:53:09,120
Right.
That, that is 100% true.

946
00:53:09,360 --> 00:53:15,440
So there was a there was a study
in 20 and 24 about children's

947
00:53:15,440 --> 00:53:20,160
biomarkers and how voice was
equally as compelling as other

948
00:53:20,160 --> 00:53:24,240
collection of biomarker.
With the caveat that put it over

949
00:53:24,240 --> 00:53:27,920
the top was that problem with
needles is that they scare

950
00:53:27,920 --> 00:53:30,520
people.
So your cortisol spikes the

951
00:53:30,520 --> 00:53:33,440
problem with urine.
But to be honest with you, not

952
00:53:33,440 --> 00:53:37,400
everybody has the greatest diet.
And if your diet isn't what you

953
00:53:37,400 --> 00:53:38,920
want it to be, that's what it's
going to show.

954
00:53:38,920 --> 00:53:42,680
It's not really showing all of
the health side of it, right.

955
00:53:42,840 --> 00:53:45,040
So in that world, the answer is
yes.

956
00:53:45,040 --> 00:53:48,080
Like again, for me, it's very
interesting.

957
00:53:48,080 --> 00:53:53,760
So like we dumbed down the
output for for the every person.

958
00:53:53,760 --> 00:53:56,000
However, when I work with
practitioners, because

959
00:53:56,000 --> 00:54:00,560
practitioners are who are doing
telemedicine, which is perfect

960
00:54:00,560 --> 00:54:03,840
example here, you're a
practitioner doing telemedicine

961
00:54:04,000 --> 00:54:08,960
and Arthur's coming in at 4:00.
So at 3:00, Arthur is going to

962
00:54:08,960 --> 00:54:11,920
get an e-mail push that says
here, give me this right?

963
00:54:12,400 --> 00:54:15,960
Arthur does the 30 seconds.
Arthur gets the recommendations

964
00:54:16,680 --> 00:54:18,400
script.
Great, terrific, have a great

965
00:54:18,400 --> 00:54:20,520
day.
But when Arthur shows up for his

966
00:54:20,520 --> 00:54:23,640
4:00 appointment, the
practitioner not only can walk

967
00:54:23,640 --> 00:54:27,600
through the report with him,
obviously, but has the bio data

968
00:54:27,600 --> 00:54:32,800
on the back end and can actually
know what's going on right now

969
00:54:33,000 --> 00:54:36,360
and it's all done.
It's not, you know, there are

970
00:54:36,360 --> 00:54:40,680
things that you should, you
know, resting heart rate, Ek GS,

971
00:54:40,680 --> 00:54:42,560
blood pressures, things like
that.

972
00:54:42,600 --> 00:54:46,280
You absolutely need to have your
once a year or your biannual

973
00:54:46,640 --> 00:54:49,840
sure, but if you're talking
about checking in, if you're

974
00:54:49,840 --> 00:54:53,440
talking about concierge doctors,
hey man, I just got off the

975
00:54:53,440 --> 00:54:56,560
plane and I kind of feel XYZ.
Well, give me a 30 second thing.

976
00:54:56,560 --> 00:55:01,960
I'll look at it right now and it
can and it literally back to the

977
00:55:02,160 --> 00:55:05,520
people push back like I have no
idea that you hurt your lower

978
00:55:05,520 --> 00:55:08,960
lumbar, but it shows up.
I have no idea that you had

979
00:55:08,960 --> 00:55:11,280
meniscus surgery, but it shows
up.

980
00:55:11,440 --> 00:55:15,160
So if that shows up, so do the
pathogens and the viruses and

981
00:55:15,160 --> 00:55:17,160
that right.
And, and if you're a

982
00:55:17,160 --> 00:55:20,320
practitioner or if you're on the
enterprise side, like you have

983
00:55:20,360 --> 00:55:24,120
20,000 employees, 50,000
employees, or if you're in the

984
00:55:24,120 --> 00:55:27,440
insurance side or if you're in
the well, all of those things,

985
00:55:27,440 --> 00:55:32,120
it's like, you know, the
Newtonian age is over, like the

986
00:55:32,120 --> 00:55:35,080
20th century is dead.
We are now it.

987
00:55:35,080 --> 00:55:37,640
We're now in quantum.
Think of all of the things that

988
00:55:37,640 --> 00:55:41,520
are just happening in quantum.
Why is your Google phone making

989
00:55:41,520 --> 00:55:43,480
recommendations from this
conversation?

990
00:55:43,480 --> 00:55:47,760
Well, because it was it
listening or did it just know

991
00:55:47,760 --> 00:55:49,840
which one is it?
Well, they're both the same now,

992
00:55:49,840 --> 00:55:52,000
aren't they?
Because you're in the quantum

993
00:55:52,000 --> 00:55:55,680
field now.
So as that begins to roll itself

994
00:55:55,680 --> 00:55:59,000
out further and further, then
understand that Wellness is in

995
00:55:59,000 --> 00:56:02,920
your hand, which is why people,
this is a lost leader.

996
00:56:03,400 --> 00:56:07,760
The wearables, nothing against
them, they're just showing you

997
00:56:07,760 --> 00:56:11,040
that your data can be collected.
It's like I'm sitting here

998
00:56:11,040 --> 00:56:14,240
having a conversation with you
on a wireless computer that's

999
00:56:14,240 --> 00:56:16,760
connected to nothing using
Wi-Fi.

1000
00:56:16,760 --> 00:56:19,760
You and I are both old enough to
remember copper in the walls and

1001
00:56:19,760 --> 00:56:24,560
having long fun just in there.
And it's, it's, it's just moving

1002
00:56:24,560 --> 00:56:28,040
you down the path of.
So as I said earlier, we're that

1003
00:56:28,040 --> 00:56:30,640
we're first to market.
I love our position.

1004
00:56:31,280 --> 00:56:35,120
I'm not trying to compete with
the whoops in those guys because

1005
00:56:35,120 --> 00:56:37,320
I'm again, I'm not, I'm not
trying to be function health,

1006
00:56:37,320 --> 00:56:39,240
nothing.
It's Andrew wildly sorry,

1007
00:56:40,240 --> 00:56:45,000
Andrew, come to me in a second.
But like, I'm not, I don't need

1008
00:56:45,000 --> 00:56:47,360
to raise the $100 million to
tell you that.

1009
00:56:47,440 --> 00:56:49,680
Go get blood tests.
It's not necessary.

1010
00:56:49,840 --> 00:56:53,480
You have a phone, I have
computer learning, I know how to

1011
00:56:53,480 --> 00:56:57,200
build a website.
Why don't you come to it, try us

1012
00:56:57,200 --> 00:57:00,400
out when I send you back
something that not just blows

1013
00:57:00,400 --> 00:57:04,440
your mind, but tells you things
that you didn't tell me, right?

1014
00:57:04,440 --> 00:57:06,680
Because frankly, I'll probably
never meet you.

1015
00:57:07,120 --> 00:57:11,440
And you can then start making
these small actions like, you

1016
00:57:11,440 --> 00:57:13,880
know, the road to riches starts
with a dime or the longest

1017
00:57:13,880 --> 00:57:15,520
journey starts with a single
footstep.

1018
00:57:16,520 --> 00:57:18,840
All right, so let's do this
because I've got to run.

1019
00:57:19,120 --> 00:57:24,040
But couple things.
One, to everybody, I have the

1020
00:57:24,040 --> 00:57:28,560
advantage that as a result of my
tone rule report, I know Bear

1021
00:57:28,760 --> 00:57:33,400
and I'm going to have Bear help
me take the action steps on the,

1022
00:57:33,600 --> 00:57:37,000
on the, on the, on the.
That doesn't mean that everybody

1023
00:57:37,000 --> 00:57:38,840
else can't.
They can do it their own way.

1024
00:57:38,920 --> 00:57:43,160
And so I just want people to
know that if they need help as a

1025
00:57:43,160 --> 00:57:45,520
result of the report, there's
that that can happen.

1026
00:57:46,200 --> 00:57:47,760
I will say this, let me just
jump in there.

1027
00:57:48,080 --> 00:57:53,680
So if anybody interacts with us,
there is a e-mail at the bottom

1028
00:57:53,680 --> 00:57:58,320
of the website
calledsupport@tonewell.co that

1029
00:57:58,320 --> 00:58:01,960
comes to me directly.
The scan at tonewell.co does

1030
00:58:01,960 --> 00:58:03,840
not.
That goes into the system, but

1031
00:58:03,840 --> 00:58:05,680
the support comes to me
directly.

1032
00:58:06,000 --> 00:58:09,520
I am one of those people that
has no unread emails, no unread

1033
00:58:09,520 --> 00:58:12,080
texts.
I answer everything as Arthur

1034
00:58:12,080 --> 00:58:13,200
can.
You validate that.

1035
00:58:13,680 --> 00:58:16,400
Yeah.
So if anybody does participate

1036
00:58:16,400 --> 00:58:19,800
with us and would like to
connect with a practitioner that

1037
00:58:19,800 --> 00:58:23,760
can help them out or hey, I
don't know where to get XYZ,

1038
00:58:24,080 --> 00:58:27,600
it's it's not just a pleasure of
mine, but honestly, like part of

1039
00:58:27,600 --> 00:58:30,680
the mission here is to make
those types of connections.

1040
00:58:30,840 --> 00:58:33,600
Yeah, appreciate that.
And let's quickly talk about

1041
00:58:33,640 --> 00:58:36,000
what you need in terms of
funding, if at all.

1042
00:58:37,200 --> 00:58:43,880
So we are, we are in a funding
need in let's say the head of

1043
00:58:43,880 --> 00:58:46,440
the year.
As I said earlier, we raised

1044
00:58:46,440 --> 00:58:51,120
$100,000 friend and family.
I did it as debenture or safe

1045
00:58:51,120 --> 00:58:53,400
notes or call them what you
want.

1046
00:58:53,400 --> 00:58:55,920
And then everybody has a
different terminology for a loan

1047
00:58:55,960 --> 00:58:58,360
and I'm paying them back on debt
service.

1048
00:58:58,360 --> 00:59:02,680
We have a nice margin as one
might imagine in what we do.

1049
00:59:02,680 --> 00:59:06,640
I pay a licensing fee for every
use because I am in I, I have an

1050
00:59:06,640 --> 00:59:08,560
exclusive license to the
technology.

1051
00:59:08,560 --> 00:59:10,800
I didn't develop it.
Maybe I should say that upfront.

1052
00:59:11,920 --> 00:59:14,360
I have an exclusivity to it
globally.

1053
00:59:14,600 --> 00:59:18,440
Congratulations for me.
So we've built this as a friends

1054
00:59:18,440 --> 00:59:21,680
and family to begin with because
I am an MVP person.

1055
00:59:21,680 --> 00:59:24,240
I've built enough product in my
life to know let me get into the

1056
00:59:24,240 --> 00:59:27,200
market.
I am right now trying to scale

1057
00:59:27,200 --> 00:59:31,000
to my first 10,000 scans.
I figured that by the time I've

1058
00:59:31,000 --> 00:59:34,320
gotten to 10,000 scans, not only
will I have this report dialed

1059
00:59:34,320 --> 00:59:35,800
in, but I'll have multiple other
ones.

1060
00:59:35,800 --> 00:59:38,840
You're a woman, you're a man,
you're 25 and older, you're 35

1061
00:59:38,840 --> 00:59:41,320
and older, like right?
You're a peak performance

1062
00:59:41,320 --> 00:59:48,520
athlete versus an executive.
We are going to go into a raise

1063
00:59:48,640 --> 00:59:50,960
that is for pure audience
capture.

1064
00:59:52,400 --> 00:59:58,080
I have brought in a pretty well
known lobbyist to help me get to

1065
00:59:58,360 --> 01:00:04,080
NIH and Maha and and and and and
because that's where we should

1066
01:00:04,080 --> 01:00:08,360
be and we intend to at the head
of the year, raise between 1.5

1067
01:00:08,360 --> 01:00:13,600
and 2.5 million in.
What will be our, we'll call it

1068
01:00:13,600 --> 01:00:17,440
audience market capture, things
like advertising and marketing,

1069
01:00:17,480 --> 01:00:21,200
I intend to avoid as much as
possible, though it might be

1070
01:00:21,200 --> 01:00:25,920
difficult, the paid influencers
versus the remunerated

1071
01:00:25,920 --> 01:00:29,280
influencers simply meaning I
have a good margin and people

1072
01:00:29,280 --> 01:00:32,360
that are intelligent understand
a longer game versus short game.

1073
01:00:32,360 --> 01:00:34,880
But if somebody that was an
agent for many years cash in

1074
01:00:34,880 --> 01:00:38,400
hand mostly, you know beats
opportunity and we'll find that,

1075
01:00:38,480 --> 01:00:40,920
you know, we'll find that the
healthy ground on that.

1076
01:00:40,920 --> 01:00:43,960
I only say that to say I'm out
looking to give equity away to

1077
01:00:43,960 --> 01:00:46,600
influencers.
Our notion is that at about

1078
01:00:46,600 --> 01:00:50,680
10,000 scans, our evaluation
will be what we believe it to be

1079
01:00:50,840 --> 01:00:52,640
as opposed to today.
To be honest with you, at

1080
01:00:52,640 --> 01:00:56,760
$100,000 of borrowed capital and
just getting into the place,

1081
01:00:56,760 --> 01:00:58,240
it's just not worth raising
money.

1082
01:00:58,480 --> 01:01:03,360
Whilst our margin is good enough
for us to, to do debt servicing

1083
01:01:03,960 --> 01:01:10,480
and grow and pivot that we have
a massive team of four people.

1084
01:01:11,000 --> 01:01:13,960
So you know, I don't, I don't
have a million babies looking at

1085
01:01:13,960 --> 01:01:16,160
me like, hey, how do I get my
formula?

1086
01:01:16,160 --> 01:01:19,080
So that's kind of where we are
in our capital stack.

1087
01:01:19,080 --> 01:01:23,600
My goal is to not raise capital
after about the 2, two and a

1088
01:01:23,600 --> 01:01:27,160
half million simply because at
that point, if it's not self

1089
01:01:27,160 --> 01:01:30,200
generating, then there's
something that needs to be

1090
01:01:30,200 --> 01:01:32,720
addressed, right?
And at that point, it should be

1091
01:01:33,320 --> 01:01:36,560
super scalable.
The way we built this, I built

1092
01:01:36,560 --> 01:01:39,720
it as an AI agent machine,
meaning like it's thoroughly

1093
01:01:39,720 --> 01:01:43,720
automated stem to stern.
There's myself, my two partners,

1094
01:01:43,720 --> 01:01:46,400
one of them is my wife, who's a
nurse, One of them is Doctor

1095
01:01:46,400 --> 01:01:50,880
Bear Walker, who's a doctor.
And then I have an employee that

1096
01:01:51,200 --> 01:01:53,520
sits in front of a terminal
everyday just to make sure that

1097
01:01:53,520 --> 01:01:55,480
it's ticking and everything's
going.

1098
01:01:55,480 --> 01:01:58,920
And I might in scale that to
like one more employee so I can

1099
01:01:58,920 --> 01:02:01,160
do it 24 hours a day.
Other than that, it's an

1100
01:02:01,160 --> 01:02:03,880
automated, you know, AI agent
world.

1101
01:02:04,720 --> 01:02:08,600
Yeah, I I'm a big fan.
I'm a big fan of you anyway, but

1102
01:02:08,600 --> 01:02:10,560
you know that.
But I'm a big fan and if I

1103
01:02:10,560 --> 01:02:12,000
didn't like it, I would tell you
it.

1104
01:02:12,000 --> 01:02:15,040
But you already.
That's actually one of the many

1105
01:02:15,040 --> 01:02:16,640
things I like about our
relationship.

1106
01:02:18,440 --> 01:02:19,880
All right, Alex, thanks for
doing this.

1107
01:02:19,880 --> 01:02:21,960
I appreciate the time, Arthur,
and thank you guys.

1108
01:02:22,200 --> 01:02:25,760
Again, if anybody has any, any
questions, just reach out to me.

1109
01:02:25,760 --> 01:02:28,760
I'm I'm very proud of the
product we built and we'll stand

1110
01:02:28,760 --> 01:02:30,560
behind it all day.
Awesome.

1111
01:02:30,640 --> 01:02:35,040
And you can find Alex on the
Tonewell site and LinkedIn, and

1112
01:02:35,080 --> 01:02:37,800
if you need to otherwise get to
him, just let me know.

1113
01:02:38,320 --> 01:02:40,720
I also happen to be one of those
people, if you ever Google my

1114
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name, I'm the first person that
is my name.

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So thanks everybody.
Have a great day.