The Power of Mentorship in Business

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Hello, Welcome, everybody.
Thanks for joining us for

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another episode of Arthur's
Roundtable.

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Super grateful for everybody
that's tuned in and shared it

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with your colleagues.
We've been having a good time

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doing these and lots of
interesting guests and our guest

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today in particular, Benjamin is
Al Rich.

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I pronounce it right.
I pronounce it all Rick.

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I think all Rich is fine.
He's very good, yeah.

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Yeah, all Rick, let's make sure
I got that right for the for the

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group.
And he has been very generous

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with some of his colleagues,
some of which we've interviewed

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already.
So I'm super grateful to have

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him on the program today and
think you'll find it very

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interesting.
As you know, our topics are

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often family office and family
office adjacent type subject

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matter and then some stuff that
just has nothing to do with

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that.
We're super happy to talk to

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Benjamin today.
So with that, Benjamin, would

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you mind starting off with your
journey and then we can talk

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about a whole bunch of other
stuff?

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Yes, absolutely.
And thank you so much, Arthur.

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It's been a pleasure getting to
know you and following your

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program and happy to contribute
in the future as well.

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Let's start with my journey,
because I would say it's very

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unusual.
I started studying psychology,

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actually.
I have a master's degree in

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organizational psychology from
the University of Burns here in

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Switzerland.
Yeah.

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And Fast forward in very big
leaps.

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I went into sales because
working in a large corporation

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as a psychologist, I felt like I
didn't have any traction.

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I couldn't really help the
people as I wanted to and I

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decided I have to be closer to
the client and when I speak,

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when I, when I sell, when I
prospect.

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I saw just huge success and I
changed jobs and into the

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cannabis industry.
We had a legal loophole here in

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Switzerland and we were selling
in CBD.

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It was not the, it didn't get
you high.

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It was for recreational and
medicinal purposes I would say.

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And we saw huge success and I
knew I wanted more.

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I knew I wanted to do M&A and
and and acquire companies.

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And there was just not alignment
between the the founder, owner,

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operator of the business and and
kind of how I saw things and

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what where I wanted to go.
And Fast forward another leap, I

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learned about mergers and
acquisitions and then I learned

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about this layer that's sitting
on top of the entire industry,

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which is the capital layer.
That's really the investors, the

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capital owners who can allocate
and kind of through their

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allocations decide, I mean
through their attention, their

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capital intention, decide what
grows and how does it grow.

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And I was very fascinated that
even you could make money.

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That was one of the perspectives
I had was really connecting

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investors and then taking a
small sliver from from that

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connection.
We talked in the preamble, we

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talked a little bit about family
office insights, how your

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community works.
And, and my mentor, I'm so

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thankful for him because 12
months ago he said you can

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connect people like businesses
and investors or investors and

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investors.
And it's kind of what Ronald

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Diamond also advises.
He says the best thing you can

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do for a family office is to
introduce it to another family

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office.
So that's been my journey for

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the last 12 months, basically.
Happy to jump into that and

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happy to have this conversation
with you today.

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So tell us about your mentor.
Why is that become so important

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to you?
You don't have to name them if

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you don't want to, but why?
What were the elements that

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helped you see that as a
valuable thing to do?

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For example, even having a
mentor, right?

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Yes, yes, yes, yes.
I, I wrote down his name and the

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name of his business partner
because I feel tremendous

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gratitude towards both of them.
And so I'm happy to mention

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them.
My mentor and I always, he's

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myself proclaimed mentor.
He would never accept the title,

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right?
And you could consider him a

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friend.
It's a gentleman who lives in

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Singapore from Australia.
We went to England and then

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moved back to Singapore.
Callum Lane is the name Callum

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Lane and he founded a program
called Veblen, which helps

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ambitious professionals get
their first board seat.

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And one of the functions that a
board member needs or it's

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useful to have is to raise
capital for a company.

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So you get your board seat and
then how can you help the

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company?
Maybe you have technical

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expertise, but maybe you can
also connect an an investor.

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And so he created a separate
program called Guild, the Global

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Investment Leader Directive,
where he teaches his experience

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and his understanding in how
capital is actually being

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raised.
And I think it's very much

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synchronous and aligned with
family office insights, people

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who know, like and trust each
other.

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When when you send a deal to one
of your buddies from your

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community, they know Arthur has
checked this, you know, he knows

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what he does.
And I'm going to Co invest, you

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know, what's the minimum ticket
size or whatever the

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conversation is.
Or let's dig into this together.

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And it's not like you don't
raise capital from throwing out

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1000 pitch texts by e-mail and
then hoping something sticks.

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And he is so important to me
because he showed me that my

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love for people like I became a
psychologist and we can go into

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my the history, why I did that,
talking to people as in this

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conversation.
And then sort of the investment

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capital business, the economic
piece.

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And then you, you, you, you Weld
that all together.

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You have a Nikki guy, you have
something that you like to do,

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you're good at it.
And you can make money because

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the market, you know, rewards
it.

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And I was on fire and I had
hundreds of calls and you know.

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Yeah, I just spoke to call, just
spoke to Colton like two hours

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ago and we were like 2026 is
going to be awesome.

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Yeah, by the way, Colton is one
of the folks that we know

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commonly together who is also
been instrumental in bringing

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some important people to the
table for not just the Arthur's

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Roundtable podcast, but the
relationship building in

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general.
And he's, I don't mind giving a

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shout out to him at all.
In fact, I appreciate that you

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brought it up.
And he's got a new program

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called Family Office Factory
where he's got a good events

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newsletter.
He's been posting some

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interesting things.
I think that it consolidated

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information for people who are
interested in the family office

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space, that's for sure.
And so, yeah, it's, he's, he's

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doing a great job.
And let's, let's touch on what

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you said a little earlier and
get into what caused you to feel

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it was important to be in this
psychology business.

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Let's just call it that, yeah.
Yeah, so maybe let's start at

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the top and then let's dig a
little bit down and go back in

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time.
It was in spring 2025, my mentor

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told me.
Gather a group of people,

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because people are always
interested in meeting other

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people.
They may not be interested in

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meeting you, but if you bring
interesting people, the event

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itself becomes interesting.
And as the networker, you kind

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of know everybody.
And I started doing that in

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Zurich, in Switzerland, and
basically from LinkedIn, like I

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didn't have anybody in my phone
contacts.

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And one of the people I reached
out to was Maxime Yardai in

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together with Daniel Cortes from
Switzerland as well.

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Daniel is a family dynamics
advisor and Maxime is a next

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Gen. advisor.
Now they're both second

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generation, right?
And we met at one of my round

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tables.
I invited lots of different

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people.
We had a couple of those small

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ones.
And then the three of us decided

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we're going to continue with a
format that is geared

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specifically towards the soft
side of enterprising family

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wealth.
I would like to say to the soft

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underbelly of a family conflict,
succession, inheritance, you

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name it, addiction.
It's almost like opening

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Pandora's box.
Mental health.

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And you had a wonderful
conversation with our friend

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Angelina Carlton.
Who Also super nice to do that.

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That was a good one.
And I studied psychology.

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I, I wanted to study maybe law
or economy or even medicine.

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But I studied psychology because
my family, my family I would say

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completely disintegrated.
If you look at the different

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generations, there was nothing
of substance.

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I, I, I was under a lot of pain.
I was tremendously suffering

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when my parents separated and I
was in the States for a year as

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a teenager.
I came back, my mom moved out

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and my friends all kind of
dispersed and, and I realized I

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didn't really have anything
inside of me that could resist

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all these changes and still be
functional.

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And I went into a deep, deep
spiral and it was, it was short

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plug, it was Tibetan Buddhism.
I found a teacher, I started to

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practice Tibetan Buddhism.
I do this now for 17 years every

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day.
And, and it helped me to

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understand, OK, This is why it's
happening.

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This is what you can do.
And so I'm good on this side and

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I decided I have children, my
children live in, in Montreal.

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So my, my own children are
physically closer to you than

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they are to me because of the
setup with the mom and

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everything, right?
So I, I made it a mission and I,

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I was crying a lot and often,
you know, when, when my children

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left my life, it was like
pulling something out.

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It was a physical experience.
I've been through that, but not

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as dramatic.
They were 20 minutes away.

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Yeah, yeah.
And I'm happy for them.

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I'm happy for everyone, right.
Because so, so, so, so the

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mission that Maxine, Danny and I
have is really helping families

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have better relationships and,
and and not avoid, avoid sort of

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the pitfalls that that are just
there because they're just

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magnified if you're wealthy, but
but also on on a kind of

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personal mission.
I want to, I want to speak to

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mental health in general,
because whether you have high

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net worth or not, mental health
doesn't stop there.

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And, and and you've been
interviewing Sean Lesser from

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the real.
I'm an ambassador with they're

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coming to divorce now for the
West.

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So let's hope we can we can
family relationships.

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That's kind of one of the
messages I'm I'm I'm putting out

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there with the in person events
that we're hosting and little

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bit my activity on LinkedIn.
So I give you a lot of credit.

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I happen to think that of, and
if you want to call it, call it

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a dogmatic religion, I guess you
could do that.

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But the Buddhists really had a
lot going on.

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I mean, they knew they knew how
to handle stuff, right?

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And they knew how to teach
people to handle things.

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So good for you because I think
it would have been, and this is

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just my opinion, it doesn't have
any basis in empirical data.

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I think religion as rule is a
good thing.

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I think it is all potentially
hazardous because there's ways

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that people can lead you astray,
even in religion, and they take

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advantage of that.
But the Buddhists seem to have

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a, I've spent a lot of time
studying it.

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I've been doing Transcendental
Meditation since I was 17.

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I really, really appreciate the
way their outlook on things, the

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non attachment, the whole thing.
But I've studied a lot and

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really appreciate it.
So it's just an editorial, but I

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think that was probably a good
move and I'm glad you were able

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to, to, to to do that.
And Sean is whatever he's done.

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And I have admittedly
interviewed him.

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I understand mentioned to you
Benjamin that I knew him before

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he had his well articulated and
open discussion about his

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breakdown.
I knew him five years before

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that.
And so it's good to see how and

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and enriching to see how people
have assimilated into his

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program, but in a very
comfortable way.

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If there's no real big ask,
right.

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So it's good to see that that's
working for a lot of people and

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I appreciate what he's doing so
well.

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So a little plug for him too.
And if you, if you, let's just

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face it, if you have a
psychology background and you

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have an edge on most other
salespeople because you can read

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people, right?
Arguably.

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And perhaps that's one of the
reasons you prospered so much in

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sales, aside from the loophole
for the cannabis business,

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right?
Yeah, Yeah.

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It's, I've been, I've been
giving it a lot of thought and,

230
00:13:52,600 --> 00:13:57,880
and I should, I should say here
quite explicitly and, and, and

231
00:13:57,880 --> 00:14:03,040
clearly I really stepped away
from sales because it became

232
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very repetitive.
I could see the pattern and I

233
00:14:07,040 --> 00:14:12,280
have self diagnosed ADD like I
have a very strong need for

234
00:14:12,640 --> 00:14:18,200
novelty and when things, when I
and I have a strong need for

235
00:14:18,200 --> 00:14:23,640
pattern analysis.
And once I start to see the, the

236
00:14:23,640 --> 00:14:28,160
structure, how the dots emerge
and they connect, like, OK, I

237
00:14:28,160 --> 00:14:30,400
get the picture.
Now let's move on to something

238
00:14:30,400 --> 00:14:32,320
new because that's what I like
to do.

239
00:14:32,840 --> 00:14:37,640
And I could see sales being very
repetitive and, and, and, and,

240
00:14:37,640 --> 00:14:41,680
and a new challenge of something
that's more sophisticated.

241
00:14:41,680 --> 00:14:47,480
Now to the point I studied
psychology, I have a way of

242
00:14:47,520 --> 00:14:51,720
building trust with people.
There is something that people

243
00:14:51,720 --> 00:14:54,600
say I'm speaking from the heart,
right?

244
00:14:54,680 --> 00:14:58,480
And it's conducive to
relationship building.

245
00:14:59,560 --> 00:15:03,840
And if two people meet within a
business context and you're good

246
00:15:03,880 --> 00:15:08,800
at building a relationship with
this person, well, it's kind of

247
00:15:08,800 --> 00:15:14,720
easy within embedded in that
atmosphere to then should I say?

248
00:15:14,720 --> 00:15:17,200
Garner trust you can conduct
business.

249
00:15:18,080 --> 00:15:19,240
And then you can conduct
business.

250
00:15:19,360 --> 00:15:22,200
Sometimes I would call up people
and be like, I would like to do

251
00:15:22,200 --> 00:15:24,320
business with you.
I'm like, literally the first

252
00:15:24,320 --> 00:15:28,120
sentence I said like, this is
Benjamin, I'm from XYZ company.

253
00:15:28,760 --> 00:15:32,080
This is a call to tell you that
I would like to do business with

254
00:15:32,080 --> 00:15:34,400
you.
And I would give it to them,

255
00:15:34,400 --> 00:15:36,040
Frank.
And then it would take a few

256
00:15:36,040 --> 00:15:39,080
months and and then, you know,
you get the right moment and

257
00:15:39,080 --> 00:15:42,040
then you can send some samples
and then you start transacting

258
00:15:42,040 --> 00:15:45,960
because people like to do had
one guy tell me the reason why

259
00:15:46,360 --> 00:15:49,560
we are doing business with you
is because you, Benjamin, you

260
00:15:49,560 --> 00:15:54,560
keep three pens in your in your
trousers and you know, you,

261
00:15:54,920 --> 00:15:57,160
you're clever, you're smart,
you're thinking, you're taking

262
00:15:57,160 --> 00:16:00,040
notes, you care.
And we want to do business with

263
00:16:00,040 --> 00:16:03,320
the person like that.
So it's funny sometimes, but it.

264
00:16:03,320 --> 00:16:06,360
Is funny sometimes.
Would you say that in the

265
00:16:06,360 --> 00:16:09,920
context of family dynamics that
you mentioned it a little bit

266
00:16:09,920 --> 00:16:15,960
earlier, that all families, many
families have the same problems,

267
00:16:15,960 --> 00:16:20,360
they're just exacerbated by
wealth and become more complex

268
00:16:20,360 --> 00:16:24,560
simply because there are some
people who have problems that

269
00:16:24,560 --> 00:16:30,760
don't have money get, for
example, survival mode kicks in

270
00:16:31,080 --> 00:16:33,600
and they don't have time to deal
with the problems, right,

271
00:16:33,680 --> 00:16:36,000
because they have to make sure
they put food on the table for

272
00:16:36,000 --> 00:16:39,040
the kids.
And if the fundamental

273
00:16:39,040 --> 00:16:45,280
survivorship stuff is taken care
of, then they have more time to

274
00:16:45,280 --> 00:16:51,280
think about the issues that are
causing them anxiety and that

275
00:16:51,280 --> 00:16:53,720
sort of thing.
Is that fair to say, you think?

276
00:16:53,760 --> 00:16:57,120
I this is correct me if I'm
wrong, but I think this is

277
00:16:57,120 --> 00:17:01,880
Maslov's hierarchy right?
Did I did a certification on

278
00:17:01,960 --> 00:17:05,000
there Was there was a guy?
Not sure if I can remember his

279
00:17:05,000 --> 00:17:06,520
name but.
He.

280
00:17:06,520 --> 00:17:08,480
He.
Was living at the same time as

281
00:17:08,480 --> 00:17:11,720
Maslov and why?
Whereas Maslov created the

282
00:17:11,720 --> 00:17:16,319
pyramid with consecutive
segments, this other person,

283
00:17:16,359 --> 00:17:20,079
Claire Graves is his name Spiral
Dynamics and he created the

284
00:17:20,079 --> 00:17:24,960
staircase model where he said on
the left side is an egocentric

285
00:17:24,960 --> 00:17:30,200
focus and on the right side is a
group centric we centric focus.

286
00:17:30,200 --> 00:17:33,360
And you start with survival,
then you go into like

287
00:17:33,360 --> 00:17:39,000
dominating, then you go into
like structures like governments

288
00:17:39,000 --> 00:17:42,000
and police and rules.
And then you go into more sort

289
00:17:42,000 --> 00:17:44,920
of teamwork.
And then at the end you should

290
00:17:44,920 --> 00:17:48,160
be like me.
But it would be very beautiful

291
00:17:48,160 --> 00:17:52,520
world, almost like or whatever.
But let's forget about the top

292
00:17:52,520 --> 00:17:54,560
part.
And let's just say most people

293
00:17:54,560 --> 00:17:56,920
are somewhere here or maybe
here.

294
00:17:56,920 --> 00:18:01,920
But I would I would see the
picture you're painting.

295
00:18:01,920 --> 00:18:06,720
I would kind of turn it around
and be like, on the one hand,

296
00:18:06,720 --> 00:18:10,960
people who are fighting for
survival and even in our modern

297
00:18:10,960 --> 00:18:16,000
societies, be it Canada, North
America or Europe, but it could

298
00:18:16,000 --> 00:18:20,560
be, it could be China, it could
be Africa or even terrible

299
00:18:20,560 --> 00:18:23,040
places.
When you're when you're in a bad

300
00:18:23,040 --> 00:18:28,480
place, you might do bad things.
And we see violence, we see we

301
00:18:28,480 --> 00:18:32,720
see all sorts of bad stuff, even
with particularly with people

302
00:18:32,720 --> 00:18:38,280
who are fighting for survival.
So in and what I, what I would,

303
00:18:38,840 --> 00:18:42,800
what I would sense is that when
you are of an enterprising

304
00:18:42,800 --> 00:18:48,280
family, depending depending on
your situation and let me finish

305
00:18:48,280 --> 00:18:51,600
that thought and then maybe I
can break it down into what I'm

306
00:18:51,600 --> 00:18:54,240
seeing.
I would argue that maybe the

307
00:18:54,240 --> 00:18:58,480
spotlight is on you because
you're a child of someone.

308
00:18:58,520 --> 00:19:01,120
There's there's probably a
different sense of your

309
00:19:01,120 --> 00:19:04,680
community is different.
If you have a single parent mom

310
00:19:04,680 --> 00:19:08,280
and she has to take the subway
and you see here a couple of

311
00:19:08,280 --> 00:19:11,800
hours Max per day.
If that you're kind of isolated,

312
00:19:11,800 --> 00:19:14,200
you might be lonely and
everything, I don't know.

313
00:19:14,280 --> 00:19:17,840
But then if you go to insert or
Oxford, you know, and you're All

314
00:19:17,840 --> 00:19:21,000
in all these places and you have
to get a job into, into the

315
00:19:21,000 --> 00:19:24,320
family business, or you have to
go to go to Goldman or Deloitte

316
00:19:24,320 --> 00:19:26,840
first, then go to the family
business.

317
00:19:26,840 --> 00:19:28,480
You're always surrounded in a
way.

318
00:19:28,480 --> 00:19:31,960
And you, you might not have time
to think about who you are and

319
00:19:31,960 --> 00:19:34,040
what you wanted and how to
express that.

320
00:19:34,080 --> 00:19:38,320
And so one last thought that I
have is, and what I'm very

321
00:19:38,320 --> 00:19:45,040
adamant about is we need, if we
learn the language of what's

322
00:19:45,040 --> 00:19:49,000
happening, we can express
ourselves and we can start to

323
00:19:49,000 --> 00:19:52,080
understand each other and we can
start to negotiate and we can

324
00:19:52,160 --> 00:19:57,040
start to build structures or or
have measures if we don't know

325
00:19:57,040 --> 00:20:00,080
that language.
And in a way, psychology in that

326
00:20:00,080 --> 00:20:03,880
sense, could be a language, just
as reading AP and L statement is

327
00:20:03,880 --> 00:20:09,640
a language or the waiting in the
latest DeepSeek 7 trillion

328
00:20:09,720 --> 00:20:11,920
parameter model is also a
language.

329
00:20:12,400 --> 00:20:17,440
And, and I think what what I'm,
what I'm advocating for be that

330
00:20:17,440 --> 00:20:21,720
mental health, be that family
dynamics is creating a safe

331
00:20:21,720 --> 00:20:27,000
space perhaps within myself.
Learning that language and then

332
00:20:27,000 --> 00:20:31,040
starting to communicate with the
outside about something that

333
00:20:31,040 --> 00:20:34,160
troubles me or, or something I
would like to address.

334
00:20:34,160 --> 00:20:38,320
Because the worst thing that can
happen in a way is when somebody

335
00:20:38,320 --> 00:20:41,720
commits suicide and nobody knows
what happened.

336
00:20:42,080 --> 00:20:46,800
And, and I mean, I had that with
a very close relative of mine

337
00:20:48,600 --> 00:20:52,600
that that she didn't do it.
And she told me about two months

338
00:20:52,600 --> 00:20:55,640
ago that she she wanted to do it
when she was considered it.

339
00:20:55,840 --> 00:20:58,520
Yeah, yeah.
She did it, she just didn't

340
00:20:58,520 --> 00:21:00,800
succeed.
And I didn't know about that.

341
00:21:00,840 --> 00:21:03,920
And I'm like, I don't know how
my life would have ended up.

342
00:21:04,120 --> 00:21:07,120
So I'm starting to think like we
should talk to each other.

343
00:21:07,120 --> 00:21:09,880
We should we should care about
each other's lives.

344
00:21:09,880 --> 00:21:12,800
And if you have, if you run a
business or many businesses, you

345
00:21:12,800 --> 00:21:17,360
just just on a funny note, I was
talking to an aviation broker

346
00:21:17,360 --> 00:21:24,240
and he said I am I'm in the
business of giving CE OS 30 more

347
00:21:24,240 --> 00:21:26,320
nights with their children per
year.

348
00:21:27,080 --> 00:21:29,000
It's amazing.
Yeah.

349
00:21:29,560 --> 00:21:31,360
That's amazing.
Yeah.

350
00:21:32,440 --> 00:21:37,080
Yeah.
That that is a perfect way to to

351
00:21:37,240 --> 00:21:41,240
get people to understand what
you're really selling, right.

352
00:21:41,280 --> 00:21:43,480
You're selling 30 more nights.
I like that.

353
00:21:44,240 --> 00:21:46,320
You know what you said earlier
about language?

354
00:21:47,600 --> 00:21:51,640
I've often read a book and said
after reading the book, Oh my

355
00:21:51,640 --> 00:21:53,640
God, that's exactly how I was
feeling.

356
00:21:53,960 --> 00:21:55,880
That's exactly what I was
thinking about.

357
00:21:56,160 --> 00:22:01,560
But they put it into words that
I could use and understand, like

358
00:22:01,560 --> 00:22:06,440
it illuminated this problem,
situation, whatever it was,

359
00:22:06,440 --> 00:22:09,480
right?
And so it's happened so many

360
00:22:09,480 --> 00:22:12,800
times, I can't even count them
right where I've read the book

361
00:22:12,800 --> 00:22:17,280
and a book and it's a wow,
that's exactly what I was

362
00:22:17,280 --> 00:22:19,240
thinking about, but I could
never put it into words.

363
00:22:19,640 --> 00:22:21,400
This is super instructive,
right?

364
00:22:22,080 --> 00:22:25,160
And so you talk about having the
right language.

365
00:22:25,600 --> 00:22:30,320
It's not the maybe negative
implications of tagging

366
00:22:30,320 --> 00:22:34,000
something with some sort of
impairment, but having a way to

367
00:22:34,000 --> 00:22:38,400
communicate with each other that
will potentially solve a

368
00:22:38,400 --> 00:22:42,360
problem.
Would you also think that it's

369
00:22:42,360 --> 00:22:46,600
family dynamics, for example,
when there's a problem, you know

370
00:22:47,360 --> 00:22:53,920
that And I think a psychologist
has always been a good place to

371
00:22:53,920 --> 00:22:58,960
plug in to have a third party
who is no skin in the game, to

372
00:22:58,960 --> 00:23:03,400
have optics, to have a viewpoint
outside of everybody else that

373
00:23:03,400 --> 00:23:07,320
has skin in the game.
So when your practice in what

374
00:23:07,320 --> 00:23:11,680
you're doing with family
dynamics and trying to solve

375
00:23:11,680 --> 00:23:16,400
problems, it's is it's truly
viewed as a valuable thing to

376
00:23:16,400 --> 00:23:20,280
have a third party who's not
part of the family to at least

377
00:23:20,280 --> 00:23:24,080
come in and listen and digest
the information and spin it back

378
00:23:24,080 --> 00:23:29,000
to everybody because you don't
have the same consequence as

379
00:23:29,000 --> 00:23:31,040
everybody else who does have
skin in the game.

380
00:23:31,120 --> 00:23:34,080
Yeah.
It's like, yeah, you have to do

381
00:23:34,080 --> 00:23:35,760
the work.
You have to do the work.

382
00:23:36,680 --> 00:23:41,720
Yeah, yeah, yeah.
There's no, there's no magic

383
00:23:41,720 --> 00:23:43,120
bullet.
You have to do the work.

384
00:23:43,920 --> 00:23:46,320
Yeah.
How how do you deal with, for

385
00:23:46,320 --> 00:23:52,120
example, in your experience with
the family member that is the

386
00:23:52,920 --> 00:23:56,200
trust fund?
Young Playboy really not

387
00:23:56,200 --> 00:23:58,320
interested in solving any
problems.

388
00:24:00,080 --> 00:24:03,240
Family meeting is called.
They don't show up or they show

389
00:24:03,240 --> 00:24:05,840
up.
And our cavalier like youth

390
00:24:05,840 --> 00:24:08,200
often knows everything.
And so they just don't want to

391
00:24:08,200 --> 00:24:13,320
be bothered and just take the
Lambo out to Monaco and, you

392
00:24:13,320 --> 00:24:16,040
know, forget about all this hard
work.

393
00:24:16,080 --> 00:24:18,080
How does one deal with that?
Yeah, yeah.

394
00:24:18,720 --> 00:24:21,800
No, no, no, no.
This is all super helpful.

395
00:24:21,840 --> 00:24:23,160
Don't even think about it that
way.

396
00:24:23,680 --> 00:24:26,240
So the actually, I think it was
1 of this.

397
00:24:26,240 --> 00:24:29,680
Your your countrymen, if I can
refer to them that way, that did

398
00:24:30,600 --> 00:24:33,320
the Rudolf Steiner School.
Do you remember?

399
00:24:33,320 --> 00:24:34,400
Do you, are you familiar with
that?

400
00:24:35,760 --> 00:24:39,040
I mean, that was I, I happen to
be familiar with that education.

401
00:24:39,040 --> 00:24:43,360
My son almost went there.
Somebody else I know that did

402
00:24:43,360 --> 00:24:45,960
and many others is a Steiner
school in New York City and I

403
00:24:45,960 --> 00:24:47,680
happen to know a lot of people
that went there.

404
00:24:48,120 --> 00:24:53,160
But it was, I think flew in the
face of traditional education

405
00:24:53,440 --> 00:24:58,520
and the kids were engaged.
They were, they were reading as

406
00:24:58,520 --> 00:25:00,720
much as they could without any
pressure.

407
00:25:01,200 --> 00:25:04,320
You walked into the class in the
morning as one of the middle

408
00:25:04,800 --> 00:25:08,720
middle school kids and you
cleared your desk and you have

409
00:25:08,720 --> 00:25:11,640
went around the room and you
sent the light to somebody that

410
00:25:11,640 --> 00:25:13,720
you wanted to send the light to,
right?

411
00:25:13,720 --> 00:25:17,200
And so you lit a candle.
And I mean, it wasn't hocus

412
00:25:17,200 --> 00:25:20,480
pocus.
It was like, OK, who who is it

413
00:25:20,480 --> 00:25:23,120
that you know that would
appreciate getting the light

414
00:25:23,120 --> 00:25:25,960
that might be going through
something difficult or you just

415
00:25:25,960 --> 00:25:27,520
wanted to show an appreciation
for?

416
00:25:27,760 --> 00:25:31,320
Like if you teach that at an
early age, that becomes a whole

417
00:25:31,320 --> 00:25:32,680
different way of thinking
things.

418
00:25:32,680 --> 00:25:36,040
I mean that simple gesture in
the morning, right, Like, OK,

419
00:25:36,040 --> 00:25:39,280
clear your desk, send the light
to somebody.

420
00:25:39,280 --> 00:25:41,040
And if you didn't want to, you
didn't have to, right.

421
00:25:42,880 --> 00:25:45,600
Super interesting.
Yeah, education.

422
00:25:45,640 --> 00:25:47,840
That's a whole nother podcast.
What's going on there.

423
00:25:47,840 --> 00:25:51,400
But so go ahead.
So I've spent a lot of time

424
00:25:51,400 --> 00:25:54,600
thinking about this and also
being knee deep in deal making

425
00:25:54,600 --> 00:25:59,320
and as an investor and from time
to time as it one that causes a

426
00:25:59,320 --> 00:26:02,400
deal to get done like a
syndication or an intermediary.

427
00:26:02,400 --> 00:26:06,880
And on one extreme, first of
all, there's always nefarious

428
00:26:06,880 --> 00:26:10,840
characters involved, right?
So you have to just have your

429
00:26:10,840 --> 00:26:14,720
radar about that.
And then I think it's fair to

430
00:26:14,720 --> 00:26:19,240
take New York City investment
banking kind of out of it

431
00:26:20,080 --> 00:26:23,880
because New York City investment
banking, and I'm picking on New

432
00:26:23,880 --> 00:26:29,800
York City for a reason, still in
many respects is hard charging

433
00:26:30,080 --> 00:26:35,520
run through the walls and, you
know, build relationships and

434
00:26:35,960 --> 00:26:40,960
get those big institutional
checks to to to vote with you

435
00:26:40,960 --> 00:26:42,840
when you have a deal that needs
to get done.

436
00:26:42,920 --> 00:26:45,160
So that's one thing.
I think we take that out of it

437
00:26:45,160 --> 00:26:47,200
for a minute.
And then I think we need to take

438
00:26:47,200 --> 00:26:48,960
another thing out of it for a
minute.

439
00:26:49,400 --> 00:26:55,120
That is, you know, the Silicon
Valley temperament is share and

440
00:26:55,120 --> 00:26:57,360
share alike.
Everybody's helping somebody.

441
00:26:57,360 --> 00:26:59,680
New York is.
What do you have on your mind?

442
00:26:59,840 --> 00:27:02,560
No, thank you.
Next, what do you have in your

443
00:27:02,560 --> 00:27:05,040
mind that sounds great?
Here's the check, right?

444
00:27:05,240 --> 00:27:10,480
It's two different sort of
systems, and they both come

445
00:27:10,480 --> 00:27:13,280
along with their dark side,
right?

446
00:27:14,760 --> 00:27:18,800
But the Silicon Valley part of
it was if you were sort of in

447
00:27:18,800 --> 00:27:22,400
the club and there was a deal
that everybody was piling in on

448
00:27:22,560 --> 00:27:27,040
and you got a piece of it,
you're likely to succeed on in

449
00:27:27,040 --> 00:27:31,320
the in the way that venture
capital succeeded flush 90

450
00:27:31,320 --> 00:27:33,440
percent, 10% or, you know,
through.

451
00:27:33,760 --> 00:27:36,160
OK.
And I think that as time has

452
00:27:36,160 --> 00:27:41,160
gone on, let's just say in the
last 10 years, that the

453
00:27:41,160 --> 00:27:43,040
relationships have become more
important.

454
00:27:43,040 --> 00:27:47,440
And this is perfunctory stuff
that we all know and just hard

455
00:27:47,440 --> 00:27:50,200
to do.
Like it's really hard to to

456
00:27:50,360 --> 00:27:53,280
decide depending on where you
are in your career.

457
00:27:53,280 --> 00:27:55,840
Let's just say your career is
raising money and funding deals

458
00:27:56,480 --> 00:27:59,600
like it's it's hard to become
patient to develop those

459
00:27:59,600 --> 00:28:02,040
relationships because you still
have to pay the kids tuition,

460
00:28:02,240 --> 00:28:04,320
right?
But the relationships are super

461
00:28:04,320 --> 00:28:06,040
important, more than important
than ever.

462
00:28:06,040 --> 00:28:11,720
And I really believe that there
was a underlying theme that was

463
00:28:11,720 --> 00:28:17,920
always there but didn't have a
name on it, but it was really

464
00:28:18,000 --> 00:28:21,680
good storytelling.
In other words, people don't

465
00:28:21,680 --> 00:28:24,160
buy.
You have to have the standard

466
00:28:24,360 --> 00:28:28,960
good team, good idea.
You done your homework, done the

467
00:28:28,960 --> 00:28:32,440
research demonstrated that it
can possibly be done.

468
00:28:33,160 --> 00:28:37,560
But if you don't, if you're not
a good storyteller and you don't

469
00:28:37,560 --> 00:28:41,120
have the relationship with the
good storytelling, you're 2

470
00:28:41,120 --> 00:28:45,480
steps behind, right?
A good story will get funded,

471
00:28:46,600 --> 00:28:49,280
right?
If you have the most brilliant

472
00:28:49,280 --> 00:28:53,520
idea and you can't tell the
story, you're screwed.

473
00:28:53,600 --> 00:28:57,720
Yeah, it's much better than if
we just jumped in and said, OK,

474
00:28:57,720 --> 00:29:00,000
here's my business model, here's
what I'd like to do, here's how

475
00:29:00,040 --> 00:29:01,680
I get paid, right.
Yeah.

476
00:29:02,160 --> 00:29:06,480
I'd like to share with you
something that has been really

477
00:29:06,480 --> 00:29:12,240
valuable in it was a byproduct
of Family Office Insights in

478
00:29:12,240 --> 00:29:16,560
person and now web-based
pitching sessions because that's

479
00:29:16,560 --> 00:29:18,280
all we do.
I mean, Family Office Insights

480
00:29:18,280 --> 00:29:22,440
is just deal flow, right.
But one of the most valuable

481
00:29:22,440 --> 00:29:26,960
byproducts was when an
entrepreneur was being put in

482
00:29:26,960 --> 00:29:29,760
the room with 30 family offices
that were super smart.

483
00:29:30,640 --> 00:29:33,160
I mean, some of the smartest
people you'd ever want to meet.

484
00:29:34,040 --> 00:29:38,360
And they'd pitch and you'd go
around the room and they'd say,

485
00:29:38,360 --> 00:29:40,160
have you thought about this?
Have you thought about that?

486
00:29:40,160 --> 00:29:43,560
Have you thought about this?
And they'd walk away with half

487
00:29:43,560 --> 00:29:50,920
$1,000,000 worth of knowledge
for the $16,000 that we charge

488
00:29:50,920 --> 00:29:52,600
them.
And even if they didn't raise

489
00:29:52,600 --> 00:29:55,080
any money, which they probably
would have unless it was a

490
00:29:55,080 --> 00:29:58,720
really bad idea, they just
walked away with gold.

491
00:29:58,800 --> 00:30:02,360
They just got a, you know, an
Advisory Board of 30 family

492
00:30:02,360 --> 00:30:06,240
offices that gave them stuff
that they would never even have

493
00:30:06,240 --> 00:30:08,480
thought of.
I can't tell you how it

494
00:30:08,480 --> 00:30:10,160
happened.
They go, holy cow, we never

495
00:30:10,160 --> 00:30:12,000
thought about that.
Right, Right.

496
00:30:12,120 --> 00:30:13,840
Yeah.
I think that makes sense.

497
00:30:13,840 --> 00:30:19,480
I also think that, for example,
in the case of our poor Playboy

498
00:30:19,520 --> 00:30:22,560
that we've been using as an
example of beating up on him is

499
00:30:22,760 --> 00:30:27,120
that the parents might be all
fucked up, right?

500
00:30:27,240 --> 00:30:30,680
I mean, the parents might not be
in a position where there any

501
00:30:30,680 --> 00:30:37,200
interest in in sort of adjusting
themselves, right?

502
00:30:37,720 --> 00:30:44,320
And so that doesn't mean that
the boy or the son can't, but it

503
00:30:44,320 --> 00:30:47,400
often helps if you lead by
example, Right?

504
00:30:47,480 --> 00:30:49,600
Yes, I'm familiar with it.
Yeah.

505
00:30:49,600 --> 00:30:53,000
Legacy trauma is real.
I'm going to read just one

506
00:30:53,080 --> 00:30:56,080
headline here.
So my wife, I'm sitting in her

507
00:30:56,080 --> 00:31:00,080
office, She has a vision board
and it's really amazing.

508
00:31:00,520 --> 00:31:03,720
But right in the center,
inspired by families who were

509
00:31:03,720 --> 00:31:07,160
here before us, personal and
family and sexual healing

510
00:31:07,160 --> 00:31:09,760
affirmations.
Because she's had some really,

511
00:31:09,760 --> 00:31:13,920
really bad ancestral trauma that
was passed down and she

512
00:31:13,920 --> 00:31:17,920
discovered not to, just to her,
but in other words, she's had

513
00:31:17,920 --> 00:31:22,720
her own traumas, but she was
able to discover the traumas of

514
00:31:22,720 --> 00:31:24,880
her father and her mother and
the grandmother.

515
00:31:25,360 --> 00:31:29,120
You know, it's really, really
it's deep seated in your cell

516
00:31:29,120 --> 00:31:33,000
structure and the way of getting
good of it can often be.

517
00:31:33,880 --> 00:31:38,240
I mean, how many times have
people sat down with a skilled

518
00:31:38,320 --> 00:31:41,320
psychologist and they said,
well, holy cow, I blocked that

519
00:31:41,320 --> 00:31:43,360
out.
But now that I know about it, I

520
00:31:43,360 --> 00:31:47,000
can deal with it and off we go,
right, I'll oversimplify it, but

521
00:31:47,000 --> 00:31:50,920
you get my point, right?
Hopefully I've also also often

522
00:31:51,920 --> 00:31:58,480
seen personally where there were
people in my life that weren't

523
00:31:58,800 --> 00:32:01,800
just not ready, they weren't
fertile to deal with it,

524
00:32:02,120 --> 00:32:05,640
whatever it happened to be.
And then a few years later,

525
00:32:05,640 --> 00:32:10,360
whatever happened to them,
whatever they read, went to an

526
00:32:10,360 --> 00:32:14,440
ashram, whatever, whatever,
whatever triggered them to say,

527
00:32:14,640 --> 00:32:17,080
wait a minute, I think I'm ready
for this.

528
00:32:17,520 --> 00:32:20,520
And then they you have to want
to do something about it, right?

529
00:32:20,600 --> 00:32:24,120
And I've also seen so many
people who are seekers, they're

530
00:32:24,120 --> 00:32:27,560
always looking for the magic
solution to their problem, then

531
00:32:27,560 --> 00:32:31,000
they're just spiraling out and
always looking for a solution

532
00:32:31,000 --> 00:32:32,240
that's not there.
Right?

533
00:32:32,240 --> 00:32:35,880
Like it's an endless journey for
no solution because they're not

534
00:32:35,880 --> 00:32:38,720
willing to do the work.
But I mean, that's just an

535
00:32:38,720 --> 00:32:40,200
editorial.
I would love that.

536
00:32:40,720 --> 00:32:42,720
Yeah, it's in the last 18
months.

537
00:32:43,160 --> 00:32:47,520
AI went for from something that
IBM did for big companies.

538
00:32:49,000 --> 00:32:51,720
I'm using it as an example,
which is not exactly true or

539
00:32:51,720 --> 00:32:58,880
precise to everybody can do AI
like it is beyond what you can

540
00:32:58,880 --> 00:33:04,360
do with 20 bucks a month in
perplexity like or Claude or any

541
00:33:04,360 --> 00:33:06,560
of them, right?
It's just fascinating.

542
00:33:06,760 --> 00:33:09,280
Yeah, yeah.
I think that it's still back to

543
00:33:09,480 --> 00:33:11,680
think and grow rich.
If it's going to be, it's going

544
00:33:11,680 --> 00:33:16,200
to be up to me.
So if I'm in a job that is going

545
00:33:16,200 --> 00:33:20,360
to get eliminated by AI and then
it's up to me, not my

546
00:33:20,360 --> 00:33:22,760
government.
Of course, I'm an American and I

547
00:33:23,320 --> 00:33:26,480
and I'm also one that wants as
little government as possible

548
00:33:26,960 --> 00:33:32,400
because we know that we have to
put up with graft and people

549
00:33:32,400 --> 00:33:35,920
bribing people and all the bad
stuff that goes along with

550
00:33:35,920 --> 00:33:38,240
government.
And I just want to, I know

551
00:33:38,240 --> 00:33:41,880
that'll never get eliminated.
I just wanted to be as little as

552
00:33:41,880 --> 00:33:45,200
possible.
So, and I don't think that the

553
00:33:45,200 --> 00:33:47,800
government is going to rescue
me.

554
00:33:47,800 --> 00:33:50,920
And I don't want free money.
That's just my point of view,

555
00:33:50,920 --> 00:33:52,720
right?
I think the government can have

556
00:33:52,720 --> 00:33:58,040
policy that can help people
retrain because they, you know,

557
00:33:58,040 --> 00:34:02,520
they, they endless amounts of
money on things that no, have no

558
00:34:02,520 --> 00:34:06,160
accountability.
So there is the potential the

559
00:34:06,160 --> 00:34:08,560
government could do things that
will help people.

560
00:34:08,800 --> 00:34:12,239
It's just that the, the way, at
least in the US our government

561
00:34:12,239 --> 00:34:15,600
operates is they say we're going
to do this because it's going to

562
00:34:15,600 --> 00:34:19,480
help the underprivileged, but
there's no, never any

563
00:34:19,480 --> 00:34:21,639
accountability that it did,
right?

564
00:34:21,960 --> 00:34:24,840
It just funded your program and
never turned the money off,

565
00:34:25,120 --> 00:34:26,800
right.
And Switzerland is a different

566
00:34:26,800 --> 00:34:29,159
place, right?
It's, you know, so I want to

567
00:34:29,159 --> 00:34:32,280
touch on one more thing if it's
OK with you in our last few

568
00:34:32,280 --> 00:34:36,920
minutes in your experience, and
I'll come out Full disclosure

569
00:34:36,920 --> 00:34:42,400
that I've had really enriching
and and I would say bountiful

570
00:34:42,400 --> 00:34:47,159
experiences in plant based
medicine and helping deal with

571
00:34:47,960 --> 00:34:53,360
trauma, dealing with problems
that I want to solve in my life

572
00:34:53,880 --> 00:34:56,960
and with others.
Have you experienced any of

573
00:34:56,960 --> 00:34:59,120
that?
I'm not asking do you disclose

574
00:34:59,120 --> 00:35:02,560
personally, but have you seen
that used in any of your work

575
00:35:02,560 --> 00:35:06,520
with families and deciding that,
OK, we need a psychologist, we

576
00:35:06,520 --> 00:35:09,240
need a mediator, we need an
advisor and maybe we should do

577
00:35:09,240 --> 00:35:12,680
some ayahuasca together.
I'm being panic on purpose, no

578
00:35:12,680 --> 00:35:14,840
doubt.
No doubt.

579
00:35:15,360 --> 00:35:17,200
A drunk uncle Rob, right.
Yeah.

580
00:35:17,200 --> 00:35:18,960
I think that all makes sense.
Yeah.

581
00:35:19,720 --> 00:35:21,800
Yeah.
For the record, I know a family

582
00:35:22,520 --> 00:35:28,120
very, very well, very wealthy
and divorce and kids kind of

583
00:35:28,120 --> 00:35:35,040
scattered and not very aligned.
And they they they did do

584
00:35:35,640 --> 00:35:38,600
journeys, but not together
separately same time, but with

585
00:35:38,600 --> 00:35:41,720
different shamans in the idea
that that they were in agreement

586
00:35:41,720 --> 00:35:44,560
that it might be a good idea,
but they weren't reacting,

587
00:35:44,760 --> 00:35:46,840
interacting with each other
during the journey.

588
00:35:46,840 --> 00:35:48,880
They were separate with
different guides.

589
00:35:49,280 --> 00:35:51,200
Yeah.
And they came out of it where it

590
00:35:51,200 --> 00:35:55,320
was super Apple.
Yeah, yeah, yeah, yeah, yeah.

591
00:35:55,320 --> 00:35:58,480
So it's it's it's still highly
illegal.

592
00:35:58,480 --> 00:36:04,960
And so do you want to remove it
from that being perceived as

593
00:36:04,960 --> 00:36:10,920
that way in the context of
therapy or words, you know,

594
00:36:10,920 --> 00:36:14,640
overseen by clinicians and that
sort of thing and make it so

595
00:36:14,640 --> 00:36:18,800
it's not Eagle illegal, much
like cannabis was for, you know,

596
00:36:18,800 --> 00:36:20,280
medicinal purposes.
Right.

597
00:36:20,440 --> 00:36:21,400
Yeah.
That's it.

598
00:36:21,480 --> 00:36:24,720
Yeah.
I happen to be super happy to be

599
00:36:24,720 --> 00:36:28,000
alive during this time because I
think it's absolutely amazing.

600
00:36:29,320 --> 00:36:32,080
So Benjamin, I have to run.
I apologize.

601
00:36:33,440 --> 00:36:36,080
I think that we should do this
if it's OK with you.

602
00:36:36,080 --> 00:36:38,800
Should is a bad word.
I, I would really enjoy doing

603
00:36:38,800 --> 00:36:42,240
this again shortly.
And we can just keep on going

604
00:36:42,240 --> 00:36:46,280
about subject matter after we
publish this, if you wouldn't

605
00:36:46,280 --> 00:36:48,480
mind.
Yeah, yeah.

606
00:36:49,080 --> 00:36:53,760
So happy New Year to you, and
thank everybody for listening in

607
00:36:53,800 --> 00:36:56,800
if you got a chance to see this.
And please feel free to share

608
00:36:57,360 --> 00:36:58,960
among your colleagues and
friends.

609
00:36:58,960 --> 00:37:00,880
I super appreciate Benjamin.
That was awesome.

610
00:37:01,080 --> 00:37:03,720
Thanks for doing this.
I'm going to sign off now, but

611
00:37:03,720 --> 00:37:04,800
we'll talk soon.
OK.

612
00:37:05,600 --> 00:37:06,800
Thank you.
OK.

613
00:37:07,200 --> 00:37:07,560
Thank you.