The commodity that's going to be sought after is someone with a personality.

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People are just going to go so
far into technology.

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The commodity that's going to be
sought after is someone with a

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personality that has an ability
to be articulate and to connect

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and to tell a story verbally or
maybe in public.

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That's the commodity I want to
teach my kids.

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I want them to like, look
somebody in the eye and say, hi,

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Arthur, nice to see you.
Where did you vacation last,

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Bill?
And creating this ability for

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connection because that's what
Chachi BT won't be able to

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replicate.
Hello, welcome everybody.

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Thanks for joining us in another
episode of of Arthur's Round

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Table.
Super excited.

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I've been trying to get Kristen
to do this for a few weeks and

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it's my fault because we keep on
screwing up the schedule.

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So I'm super happy to have her
here.

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And we have a long history
together.

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I don't know, maybe 131415
years, something like that.

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In fact, we were colleagues in
that at the beginning of Family

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Office Insights.
Kristen helped me with narrative

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and writing, which is what she
does right and for, among other

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things.
So she was the original editor

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to the Peer Insights reports and
then some.

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So we have a long and delightful
history.

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So Kristen, thanks for doing
this today.

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Arthur, it's always a pleasure
to see you and be in

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conversation with you and I just
overjoyed to be here.

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So let's do this.
Thank you again.

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Let's start from the beginning.
Talk about your journey because

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you've had lots of lives, but
one of the things I don't like

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to share with everybody is that
you've been consistently

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interested in food and travel,
right?

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You're back?
Yeah.

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Where do I begin?
I still, in my mind, think I'm

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very young, but, you know, 20
years in the wealth management

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family office space at this
point.

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So the story began.
I was a journalist.

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I studied journalism and theater
in college.

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I wanted to go be on TV and be a
broadcast journalist.

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And I quickly pivoted to written
journalism.

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And I found my way into writing
for Institutional Investor

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covering what was called wealth
management.

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And I couldn't at the time
define what wealth management

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was.
Wasn't sure what the difference

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between a wealth manager or a
private bank or an RIA.

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And then this term family office
came up, which blew my mind.

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So I spent years doing what a
lot of journalists are trying to

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do and develop sources.
And that was a whole lot of fun

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because you get to actually like
meet with people over coffee or

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drinks or.
Especially in New York City,

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where it's, you know, conducive
to that sort of activity, right?

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I was out all week.
I mean, I was never at my desk.

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And I remember one editor saying
you're a bad journalist if

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you're sitting at your desk.
And I took that to heart.

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So I spent years learning about
that beat, understanding what

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wealth was.
But you alluded to it before.

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At the same time I was, my heart
was in this food travel

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lifestyle space.
So I consistently freelanced for

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that.
I would write articles, I go on

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press trips, I would cover that
world at night, on the weekends

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sort of thing.
So I kind of have these two

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parallel paths always happening,
covering the wealth landscape,

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covering food, wine, travel,
lifestyle, and eventually and

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we'll get to it.
But today that those two worlds

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of have crossed.
And I think as every journalist

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comes to some point in their
career, they try to figure out

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how I make more money.
What's the next step?

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Am I going to just write about
this thing for the rest of my

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life?
And we work together at this

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point in our career too, was I
worked for institutional

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investor the second time around
where I created a family office

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networking group and then
eventually transitioned to the

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conference side of the business
where I was overseeing their

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family office practice both in
the US and Europe.

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And that was a great, that sort
of defined, I think my career

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and where I am today because I
did the content component, the

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writing, the curating, the
panels, finding speakers and all

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that.
But I started developing this

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Rolodex meeting families all
over the world.

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And my ask wasn't a big one.
Right?

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I let's go grab a drink.
Tell me your pain points.

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What are your challenges?
OK, would you like to come to

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this lovely event in Lake Como?
So I put a lot of time into

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building I know, which is great.
I do remember us singing Frank

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Sinatra at the piano bar.
That was fun.

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But you know, and it was great,
it was such a good time in my

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life where I was able to just
meet people without any real

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agenda and get to truly
understand the family office

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space, which was really neat.
I, you know, met some great

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friends, traveled all over the
world.

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And as you and I both know,
eventually I met my husband

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there too.
So just really very formative.

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And then COVID happened.
I had two children and my last

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job before becoming
entrepreneur, I was with Crane

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and I helped them launch their
family office publication and

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their events business.
And I had that aha moment that I

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think most entrepreneurs had.
I sort of went back into the

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editorial seat and then I
realized, but I also have this

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commercial mindset, right?
Like I also can I see these

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concentric circles, I can put
them together.

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The Rolodex is worth something.
You know, it feels like this is

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the right time to strike out on
my own and do to do the thing

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for myself.
So that led me to earlier this

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year, I left the corporate world
behind.

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Yeah, this this calendar year,
January officially.

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And I created my business called
Wealth Reimagined.

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And it was my way of bringing in
the family office space, the

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lifestyle component, all the
things I'm good at.

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I'm putting it under one
umbrella.

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So that was a really big moment
for me.

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Yeah.
So I call that the Goldman Sachs

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trade.
What what I mean by that is that

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I tell my kids, I said, look,
sooner or later, if you want go

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out on your own and wake up
every morning toiling away for

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yourself.
But you can go to Goldman Sachs,

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build a Rolodex on their brand
that you wouldn't otherwise be

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able to do just because of their
brand.

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I mean, it's just a reality.
Spend 10 years there, walk away

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with 10 million bucks.
Meanwhile, they made 300

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million.
But now you have a Rolodex that

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you wouldn't otherwise been able
to glean on your own.

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And shame on you if you don't do
something on that.

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And that's exactly what you've
done, right?

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A lot of people gave me that.
I think you were probably the

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first one to give me that advice
and several others in my career,

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people that I consider friends
and mentors said build the

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Rolodex on someone else's time
if you can.

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You know, and believe me, I did
great work for all of those

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folks.
And I, you know, we all put in

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long hours, but you know, being
able to travel and have the

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expense account and, you know,
take the time really is I don't

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know if I, if anyone asked me
for my advice today, I would

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pass that along because
absolutely.

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An institutional investor was a
good gig for you, right?

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Yeah, I worked there twice in my
career.

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I mean, I met my husband, some
of my best friends.

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I can't, I don't know, I need to
like send them a thank you card

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probably.
Yeah.

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So tell us how it's going so
far, and what exactly would you

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like to see it evolve to?
Yeah.

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So the easiest way of describing
what Wealth Reimagined is, it's

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an editorial platform and an
advisory services business, if

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that makes sense.
So what I'm doing is doing all

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of the storytelling that I'm
well known for, right?

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So we have a wealth management,
sorry, Wealth Reimagined edit.

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So that's my digital issue every
month and that showcases Q&A's,

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interviews, podcast recordings,
articles on travel and

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lifestyle.
So all the things you, when you

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think of my name, we associate
with the content that's there.

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The thing that I'm really
leaning into, which feels really

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good to do since I'm now
independent, is a lot more video

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content, podcasting.
I launched my own YouTube.

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Page.
You don't have to.

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Really dig into travel
permission from anybody.

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I don't have to ask permission,
right?

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And it's me.
And I think, you know, when

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you're a traditional journalist
and I also had a boss once tell

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me I wasn't kind of a journalist
and I took that as a good thing.

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You know, I always felt like I I
wanted to be part of the

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connectivity of the story too,
right?

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Like I had something to add as
well.

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But when you're reporting, you
know, you're the outsider,

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you're stepping back, it's the
person you're talking to.

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And while I'd never overstep
that boundary, I think now being

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in the position where I'm in to
share my insights.

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And also I have this interesting
viewpoint, right from hearing

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all of these people's stories
from over the years that

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sometimes when I'm interviewing
somebody, I could say, you know,

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I just spoke to XY and Z person
the other day and then this was

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their take and they love hearing
that.

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So I just feel like I could add
to the conversation more so than

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I could be for.
So yes, an editorial, digital

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magazine, YouTube content, lots
more on social media.

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So it feels very good to be
there.

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And then I have an advisory
services business, so I take on

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clients.
And a really good way of

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explaining this is sort of white
labeling the things I've done in

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the past for other places I've I
worked for, right strategy on

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how to approach the family
office space, how to approach

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that client, the ultra high net
worth client, writing,

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00:09:04,120 --> 00:09:07,600
podcasting, dreaming up those
editorial plans for what the

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next article should look like,
that sort of thing.

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And then my other expertise is
in curating these conferences

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and experiences.
I think most people still really

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love this in person
connectivity, which will never

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go away.
But this next Gen. of folks are

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kind of done with the
traditional conference, right?

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How do we dream it better?
How do we make it better?

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How do you and I get a chance to
go somewhere, learn something,

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meet new people, and also have
fun?

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So I think that's been my
calling card for a while.

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So I do help clients do that.
So it could be a family office

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retreat, it could be a
conference, it could be a series

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of smaller events.
But obviously I'm targeting

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folks that their end client is
the ultra high net worth.

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And I'm able to provide those
insights into this is how you

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should really develop
relationships in this space.

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This is how you should approach
them.

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These are some of the industry
events you can look at that are

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really high, high caliber.
So that's been fun.

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And then the third thing that
Wealth Reimagine does is travel.

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I'm affiliated with for a
travel, I'm certified travel

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advisor, but this is really just
an amalgamation of all the

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things that I've done in my
career.

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So if someone hires me to do,
say, a family office retreat, I

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can do everything from soup to
nuts, right?

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I could do the travel, I could
do the curation of the event.

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I could find the speakers.
I could help bring the right

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humans into the seats.
I'm just trying to work smarter

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and bring the things together.
And you and I both know because

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we could talk about it for
forever.

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I've travelled all over the
world, I've carried conferences

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all over the world.
I was crazy enough to plan my

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own wedding in Italy so
definitely have the experience

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there.
You had your wedding in two

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00:10:46,640 --> 00:10:49,960
places, which was wild, right?
I officially had three weddings.

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00:10:50,120 --> 00:10:53,320
I got married at City Hall in
New York City and we had a real

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00:10:53,320 --> 00:10:57,480
three day wedding in Tuscany and
then we had a party back in my

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hometown of Staten Island after
it was all said and done.

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So it was great.
Same person three times.

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I can't say the same thing.
So can we without disparaging

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00:11:07,560 --> 00:11:11,720
anybody, and I'm purposely
saying it that way or being

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00:11:11,720 --> 00:11:15,600
harsh about the family office
conference business.

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What do you see happening there?
I mean, is there's been a fair

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amount of negative press about
the way conferences are run for

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family offices.
And there's lots of, we know

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00:11:27,760 --> 00:11:30,080
them all.
They're many of them are great

227
00:11:30,080 --> 00:11:32,120
people.
What do you see trending there

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00:11:32,120 --> 00:11:35,520
and how you, how would do you
see it being without giving away

229
00:11:35,520 --> 00:11:37,200
the stuff that you would
otherwise charge for?

230
00:11:37,200 --> 00:11:40,720
I'm not asking for free advice,
sure, but talk, talk to us a

231
00:11:40,720 --> 00:11:43,240
little bit about what you see
going on there.

232
00:11:43,240 --> 00:11:46,640
So I alluded to this before.
I think there is a big shift in

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00:11:46,680 --> 00:11:50,920
the traditional conference model
being dead, where people are

234
00:11:50,920 --> 00:11:54,560
tired of being talked at, you
know, sitting at a panel droning

235
00:11:54,560 --> 00:11:58,400
on for 45 minutes to an hour,
slow moderation.

236
00:11:58,440 --> 00:12:01,800
You know, we've all been there
and we don't go for that, right?

237
00:12:01,800 --> 00:12:04,760
We're going for the connectivity
and the, you know, the drinks

238
00:12:04,760 --> 00:12:09,000
and meeting new people.
And I think some, you know,

239
00:12:09,000 --> 00:12:11,640
places, media organizations,
conference companies just can't

240
00:12:11,640 --> 00:12:13,120
figure out how to innovate
there.

241
00:12:13,120 --> 00:12:15,400
And I saw that I really was.
It's part of the reason why I

242
00:12:15,400 --> 00:12:18,360
launched my own business.
I thought all they keep trying

243
00:12:18,360 --> 00:12:22,200
to do is the same old thing.
And marketing budgets for people

244
00:12:22,200 --> 00:12:25,320
that sponsor and underwrite
these vents are getting smaller

245
00:12:25,320 --> 00:12:28,280
and smaller, even at the bigger,
larger banks and investment

246
00:12:28,280 --> 00:12:30,040
firms that used to write the big
checks.

247
00:12:30,360 --> 00:12:33,520
That's changing, right?
So now people have marketing

248
00:12:33,520 --> 00:12:36,720
dollars and they need to put it
towards something, but they

249
00:12:36,720 --> 00:12:41,520
they're really thinking about it
much more closely than they did

250
00:12:41,520 --> 00:12:44,840
in the these early 2000s where
we're marketing budgets were

251
00:12:44,840 --> 00:12:46,960
really fat, right?
So that's the biggest thing I've

252
00:12:46,960 --> 00:12:48,600
seen.
And then I just saw a lot of

253
00:12:48,600 --> 00:12:51,280
these firms not innovating, just
doing the same thing over and

254
00:12:51,280 --> 00:12:53,520
over.
And then the ironic thing that I

255
00:12:53,520 --> 00:12:57,360
saw, everyone kept talking about
succession planning in the

256
00:12:57,360 --> 00:12:59,440
family office space and wealth
management.

257
00:12:59,920 --> 00:13:02,800
And then you'd look around the
conferences and it, it really

258
00:13:03,040 --> 00:13:04,600
skewed towards the older
generation.

259
00:13:04,600 --> 00:13:07,640
And I said, well, if you don't
have people under 50 in this

260
00:13:07,640 --> 00:13:10,400
audience, what's the future of
your business?

261
00:13:11,360 --> 00:13:13,560
So that was another thing I
noticed that I just thought, Oh

262
00:13:13,560 --> 00:13:18,000
my goodness, we need to be 1
reaching out to younger people,

263
00:13:18,000 --> 00:13:20,880
but you also have to be
providing them an experience or

264
00:13:20,880 --> 00:13:22,440
an environment that they want to
come to.

265
00:13:23,200 --> 00:13:25,760
You know, this was a criticism I
used to get when I worked for

266
00:13:25,760 --> 00:13:28,040
firms.
They would tell me I didn't have

267
00:13:28,040 --> 00:13:30,920
enough young people on panels or
I didn't have enough women

268
00:13:30,920 --> 00:13:32,960
represented.
And how dare I, because I'm a

269
00:13:33,200 --> 00:13:36,200
woman who loves covering topics
like women and wealth.

270
00:13:36,240 --> 00:13:39,760
And I, my response to that
always was, but I'm asking them.

271
00:13:39,800 --> 00:13:43,080
I'm asking younger people,
diverse humans, like we're

272
00:13:43,080 --> 00:13:46,120
trying to make this, you know, a
much more bigger picture.

273
00:13:46,360 --> 00:13:49,280
But they don't feel comfortable
coming to these events for one

274
00:13:49,280 --> 00:13:52,040
reason or the other either.
It's not attractive to them

275
00:13:52,440 --> 00:13:55,760
either if it's too long out of
the office, you know what have

276
00:13:55,760 --> 00:13:57,160
you.
So I think they're the, the

277
00:13:57,160 --> 00:14:00,760
whole world is shifting towards,
it's an overused term, but like

278
00:14:00,760 --> 00:14:03,280
more experiences.
Like am I going to something to

279
00:14:03,280 --> 00:14:06,720
sit in a room for two days and
have people talk at me in a

280
00:14:06,720 --> 00:14:09,120
really dimly lit room with
rubber chicken?

281
00:14:09,160 --> 00:14:12,320
Or can I go to something where
there's this connectivity I'm

282
00:14:12,320 --> 00:14:14,160
learning.
Maybe there's two or three

283
00:14:14,160 --> 00:14:17,960
really great speakers or there's
a workshop that I get to, you

284
00:14:17,960 --> 00:14:20,680
know, do something physically
and talk to the person next to

285
00:14:20,680 --> 00:14:23,520
me and engage in.
I think that's the future of it.

286
00:14:23,520 --> 00:14:26,080
I mean, like organizations like
Future Proof have done a really

287
00:14:26,080 --> 00:14:30,440
nice job of sort of reimagining
the large scale conference or

288
00:14:30,840 --> 00:14:33,440
what have you.
I've spoken to that event twice

289
00:14:33,440 --> 00:14:36,880
and the first time I was there,
I had to like reprogram my brain

290
00:14:37,160 --> 00:14:39,880
on how to be at an event.
They're like, there's no suits,

291
00:14:39,880 --> 00:14:41,720
there's no whatever.
And I was like, Oh my goodness,

292
00:14:41,720 --> 00:14:42,840
I don't even know how to do
that.

293
00:14:42,840 --> 00:14:45,560
And by year two, I was loving
every minute of it.

294
00:14:45,560 --> 00:14:47,880
So there's there are some
companies that are seeing that

295
00:14:47,880 --> 00:14:50,440
trend, they're responding to it.
They're trying to make it more

296
00:14:50,440 --> 00:14:52,800
fun.
Is future proof the one from the

297
00:14:52,800 --> 00:14:57,480
guy from CNBC?
Yes, it's it's run by Josh Brown

298
00:14:57,480 --> 00:15:00,920
and Ritholtz wealth management
and they tape podcasts in the

299
00:15:00,920 --> 00:15:02,800
middle of it.
They do cooking classes.

300
00:15:02,800 --> 00:15:05,760
You can take 3 or 4 different
types of exercise classes in the

301
00:15:05,760 --> 00:15:07,760
morning.
And and I will say I've, I've

302
00:15:07,760 --> 00:15:10,080
couple of women in the industry
have said this to me and I get

303
00:15:10,080 --> 00:15:12,240
it.
You know, women have it the

304
00:15:12,240 --> 00:15:14,520
worst at industry conferences
because you're wearing stupid

305
00:15:14,520 --> 00:15:17,480
high heels all day long, you're
cold, you know, you don't get a

306
00:15:17,480 --> 00:15:19,680
chance to work out.
You have to look a certain way.

307
00:15:19,680 --> 00:15:22,520
Like it's always very high
pressure exhausting.

308
00:15:22,680 --> 00:15:27,280
Have you, you know, and then you
can go to something like that

309
00:15:27,280 --> 00:15:29,440
where you feel a little bit more
like a whole person.

310
00:15:30,720 --> 00:15:34,640
So I think that's, I think that
the industry is trending that

311
00:15:34,640 --> 00:15:37,600
way.
And then for me, and maybe this

312
00:15:37,600 --> 00:15:40,880
is just my personality, but I've
always done better in smaller

313
00:15:40,880 --> 00:15:43,080
groups.
I'm not an introvert in any

314
00:15:43,080 --> 00:15:48,640
sense, but I think if it's
twenty people versus 200 people,

315
00:15:49,240 --> 00:15:50,720
I'm going to get a lot more out
of it.

316
00:15:52,000 --> 00:15:54,960
When I, when I think of curating
events or if I think of the ones

317
00:15:54,960 --> 00:15:58,080
I've gone to that I've really
enjoyed, it's the smaller scale

318
00:15:58,080 --> 00:15:59,320
stuff.
It's more intimate.

319
00:15:59,960 --> 00:16:03,200
I think you can learn more.
I, I think you could genuinely

320
00:16:03,200 --> 00:16:05,800
come away with a new friend.
And I think those, I think

321
00:16:05,800 --> 00:16:09,120
that's where the next rising
Gen. whatever we want to call

322
00:16:09,120 --> 00:16:12,760
it, younger people coming into
the industry are looking for

323
00:16:12,760 --> 00:16:15,280
because they don't want to take
three days out of the office to

324
00:16:15,280 --> 00:16:17,200
go to Convention Center in
Orlando, right?

325
00:16:17,200 --> 00:16:18,280
It's just.
It's just.

326
00:16:18,280 --> 00:16:21,720
Not the way anymore.
It's really not a lot of fun and

327
00:16:21,800 --> 00:16:27,240
many of these have also been
boondoggles for people to find

328
00:16:27,240 --> 00:16:30,720
jobs right where you go every
year.

329
00:16:31,080 --> 00:16:33,360
How's your career going?
Oh, there's somebody over here

330
00:16:33,360 --> 00:16:36,880
looking for something which is
omnipresent in almost every

331
00:16:36,880 --> 00:16:41,160
industry conference.
It's not relegated to family

332
00:16:41,160 --> 00:16:44,840
office type stuff.
So there's some of that, I

333
00:16:44,840 --> 00:16:47,960
think.
What do you think the the

334
00:16:47,960 --> 00:16:53,120
challenge, at least from my
perspective, is many of the

335
00:16:53,120 --> 00:16:58,920
people that I know that the
sponsors would like in the room

336
00:16:59,800 --> 00:17:02,960
aren't going to come because
they're doing their own

337
00:17:02,960 --> 00:17:07,119
experience with their own money
in their own way, your own

338
00:17:07,160 --> 00:17:11,640
family.
And they don't need to have

339
00:17:11,640 --> 00:17:14,839
somebody else arrange that for
them.

340
00:17:15,680 --> 00:17:19,359
And then they are the three of
50 people in the room that have

341
00:17:19,359 --> 00:17:21,359
the yellow tags and they get
accosted.

342
00:17:21,359 --> 00:17:24,560
So it's it ends up being an
unpleasant experience.

343
00:17:24,760 --> 00:17:26,480
How do you fix that?
Can you I?

344
00:17:27,920 --> 00:17:30,000
Don't know if you can.
I think that's that's the

345
00:17:30,000 --> 00:17:32,800
problem with the traditional
sponsor model and you just hit

346
00:17:32,800 --> 00:17:36,360
on the head like family offices
don't need to come to anything.

347
00:17:36,720 --> 00:17:39,680
And I think the ones that are
really well resourced while

348
00:17:39,680 --> 00:17:42,680
structured and maybe multi
generational family offices that

349
00:17:42,680 --> 00:17:45,720
are set absolutely will never
attend one of those events

350
00:17:45,720 --> 00:17:47,600
because there's there's really
no need.

351
00:17:47,920 --> 00:17:52,840
The ones that I think do I've
seen a rise in like the startup

352
00:17:52,840 --> 00:17:54,960
family office.
So maybe someone just got

353
00:17:54,960 --> 00:17:58,400
plucked from another industry or
another job to now take over a

354
00:17:58,400 --> 00:18:01,120
family office.
Those folks need the networking,

355
00:18:01,960 --> 00:18:06,240
right, because they need to
understand operations, activity,

356
00:18:06,240 --> 00:18:07,600
how do you kind of manage the
family?

357
00:18:07,600 --> 00:18:09,560
And they'll get that through the
peer networking.

358
00:18:09,760 --> 00:18:12,640
But the fact of the matter is
it's always a nice to have,

359
00:18:12,880 --> 00:18:14,480
right?
So you have to be offering

360
00:18:14,480 --> 00:18:19,280
something that is a little
unique and maybe it's a little

361
00:18:19,280 --> 00:18:21,800
bit more flexible and not as
rigid as some of those other

362
00:18:21,800 --> 00:18:25,680
groups used to be.
I think the hardest thing for me

363
00:18:25,680 --> 00:18:30,200
when I was curating them was
always almost policing who was a

364
00:18:30,200 --> 00:18:32,520
proper family office and who
wasn't right.

365
00:18:32,520 --> 00:18:36,080
That was almost the bane of my
existence for a decade plus.

366
00:18:36,080 --> 00:18:38,800
You know, who is, who's who they
say they are.

367
00:18:38,800 --> 00:18:43,800
Do they match this criteria?
I mean, I, I would argue now the

368
00:18:43,800 --> 00:18:46,480
family office of today even
looks a lot different than 15

369
00:18:46,480 --> 00:18:49,600
years ago.
And there is a lot of money

370
00:18:49,600 --> 00:18:51,600
people like.
So I think I'm a family office.

371
00:18:51,600 --> 00:18:55,240
How do I get it started?
I had a great conversation with

372
00:18:55,240 --> 00:18:58,760
a friend just last week who
business owner, what have you

373
00:18:58,760 --> 00:19:01,040
just decided he's going to
launch his own family office.

374
00:19:01,080 --> 00:19:04,360
Definitely has the capital and,
and, and you know, the presence

375
00:19:04,360 --> 00:19:07,320
and the structure to do it.
And he was telling me all about

376
00:19:07,320 --> 00:19:10,320
how he's really integrated AI
into putting this all together.

377
00:19:10,320 --> 00:19:13,120
He's got a tiny little team and
he's really kind of built out

378
00:19:13,120 --> 00:19:17,520
this virtual family office,
which I think is becoming more

379
00:19:17,520 --> 00:19:20,680
of the norm than it was in years
gone by.

380
00:19:20,680 --> 00:19:23,160
So I'm also seeing that, you
know, how many resources do they

381
00:19:23,160 --> 00:19:24,960
need?
But I guess on the flip side of

382
00:19:24,960 --> 00:19:28,480
that would be if you're building
this virtual thing and it's up

383
00:19:28,480 --> 00:19:30,560
and running, it's really
efficient, which is all great.

384
00:19:30,560 --> 00:19:34,120
And maybe it's cheaper to run it
than it did 20 years ago.

385
00:19:34,640 --> 00:19:37,600
They may want the connectivity.
They may want to sit in a room

386
00:19:37,600 --> 00:19:42,040
with peers over dinner to be
able just the camaraderie, I

387
00:19:42,040 --> 00:19:44,040
think.
So there's there's a space for

388
00:19:44,040 --> 00:19:48,320
it, but I think anybody who's
curating these events are like

389
00:19:48,320 --> 00:19:50,680
looking to build out these
groups really have to understand

390
00:19:51,040 --> 00:19:53,960
the nuances and how it's
changing, how technology has

391
00:19:53,960 --> 00:19:56,520
changed and how COVID has
changed it and just really

392
00:19:56,520 --> 00:19:59,040
ultimately knowing it's a nice
to have for family offices.

393
00:19:59,160 --> 00:20:04,160
Yeah, I've just struggled in
justifying ever doing, although

394
00:20:04,440 --> 00:20:07,320
I think you know that we did one
conference for Family Office

395
00:20:07,320 --> 00:20:10,160
insights at the UN right before
COVID.

396
00:20:11,640 --> 00:20:14,920
And I think that, I don't think
I know that there was one other

397
00:20:14,920 --> 00:20:18,400
time that we did a conference
and they were both largely

398
00:20:18,400 --> 00:20:23,560
successful in if you measured
them in terms of the legit

399
00:20:23,560 --> 00:20:27,600
family offices that showed up.
And that we didn't expect to

400
00:20:27,600 --> 00:20:33,440
monetize it in any way.
Just yeah, we weren't standing

401
00:20:33,440 --> 00:20:35,760
there at the dorm and saying
make sure we got paid.

402
00:20:36,760 --> 00:20:40,920
And that was part of the
success, is that, you know, we

403
00:20:40,920 --> 00:20:43,320
finance the thing ourselves,
more or less, right?

404
00:20:45,320 --> 00:20:47,400
I think that makes a big
difference is like, is it a

405
00:20:47,400 --> 00:20:49,360
commercial mindset?
Are you doing it for what?

406
00:20:49,440 --> 00:20:51,600
Whatever reason you're doing it
for, which makes a difference?

407
00:20:52,040 --> 00:20:54,560
And I've asked you the question,
but I'm going to partially

408
00:20:54,560 --> 00:20:58,160
answer it myself.
What we've done is just quietly

409
00:20:58,160 --> 00:21:02,200
do small events private with a
handful of people that I know

410
00:21:03,360 --> 00:21:08,200
and, and just sit around and
shoot the shit without any

411
00:21:08,200 --> 00:21:10,960
sponsor.
And I will admit that I'm

412
00:21:10,960 --> 00:21:13,560
grateful that I'm in a position
to do that because I don't have

413
00:21:13,560 --> 00:21:18,040
to squeeze every penny out of
family office insights, you

414
00:21:18,040 --> 00:21:21,440
know, So I'm in a position where
I can do that, where I don't

415
00:21:21,440 --> 00:21:23,600
have to worry.
I don't have to make sure that

416
00:21:23,600 --> 00:21:26,640
I'm making money every,
everything that we do because

417
00:21:26,640 --> 00:21:32,760
there's other stuff going on.
Do you think that the I don't

418
00:21:32,760 --> 00:21:37,640
need to belabor this, but one of
the things that I struggled with

419
00:21:38,280 --> 00:21:40,600
was that the people who were
doing the family office

420
00:21:40,600 --> 00:21:43,720
conferences, that was the way
that they made their living.

421
00:21:43,880 --> 00:21:47,000
And so they had to make sure
they made enough money out of it

422
00:21:48,440 --> 00:21:51,480
to sustain the business, their
lifestyle or whatever it is.

423
00:21:51,480 --> 00:21:54,840
And fortunately, I've been in a
position where I haven't had to

424
00:21:54,840 --> 00:21:58,440
do that right.
There's lots of other ways we're

425
00:21:58,440 --> 00:22:01,280
making money.
Do you think that the

426
00:22:01,560 --> 00:22:06,880
traditional method of sponsor
dollars catalyzing the ability

427
00:22:06,880 --> 00:22:12,200
to do a conference to get people
in the room is dead dead, or is

428
00:22:12,200 --> 00:22:14,320
it still have legs?
Good question.

429
00:22:14,360 --> 00:22:17,480
I think there is a way you could
do it more seamlessly that might

430
00:22:17,480 --> 00:22:20,320
feel more authentic today than
it did before.

431
00:22:20,800 --> 00:22:25,040
But I think where it's to pay
for play model, I think that's

432
00:22:25,040 --> 00:22:28,080
dead in my opinion, just because
it's just too hard.

433
00:22:28,080 --> 00:22:31,440
You can't once you do pay for
play where it's so many

434
00:22:31,440 --> 00:22:33,920
different sponsors just paying
to be in the room.

435
00:22:34,280 --> 00:22:37,000
You've already bastardized your
Rolodex.

436
00:22:37,120 --> 00:22:40,000
The hope of families not being
sold to every 5 seconds.

437
00:22:40,400 --> 00:22:44,640
Is there a model where you have
a sponsor, a couple maybe

438
00:22:44,640 --> 00:22:48,920
sponsors in kind Where they
just, they're just, they're

439
00:22:48,920 --> 00:22:51,360
providing something or or
they're, they're just there in

440
00:22:51,360 --> 00:22:52,680
the room and they're not
speaking?

441
00:22:52,760 --> 00:22:54,920
I think there's ways of going
about that that feels more

442
00:22:54,920 --> 00:22:57,640
authentic because I think at the
end of the day, people know, you

443
00:22:57,640 --> 00:22:59,240
know, someone has to underwrite
an event.

444
00:22:59,240 --> 00:23:02,960
So I think that's important.
So I would say always the less

445
00:23:02,960 --> 00:23:06,040
sponsors, the better.
And I think if you can make

446
00:23:06,040 --> 00:23:09,840
money elsewhere and then have
the event really truthfully be

447
00:23:09,840 --> 00:23:13,240
focused on content and
connectivity, if you could do

448
00:23:13,240 --> 00:23:15,480
that, then you've you've
definitely wanted.

449
00:23:15,480 --> 00:23:18,520
So I think there are smaller
organizations doing really great

450
00:23:18,520 --> 00:23:21,520
things in in that place.
I think the traditional media

451
00:23:21,520 --> 00:23:25,400
method that's just also has a
family office event is more

452
00:23:25,400 --> 00:23:28,600
likely to fall into that pay for
play model just because that's

453
00:23:28,600 --> 00:23:31,720
what their overall model is.
And that does work in other

454
00:23:31,720 --> 00:23:34,200
parts of finance.
It works in other industries,

455
00:23:34,200 --> 00:23:35,320
right.
But I think with the family

456
00:23:35,320 --> 00:23:39,160
offices, it just often doesn't.
Yeah, just because this is

457
00:23:39,160 --> 00:23:43,160
recorded and I don't want
anybody to get upset, I say

458
00:23:43,160 --> 00:23:47,960
don't give a shit.
Just the, you know, there are

459
00:23:47,960 --> 00:23:51,480
conferences that have become
huge, which people are happy to

460
00:23:51,480 --> 00:23:57,960
go to and pay because they get
to run around in the hallways.

461
00:23:57,960 --> 00:24:01,560
And so that's, like you said, in
other parts of finance.

462
00:24:01,560 --> 00:24:04,600
It seems to work.
Yeah, the pay play model, right.

463
00:24:05,000 --> 00:24:07,440
I think that's true, yeah.
Yeah.

464
00:24:07,720 --> 00:24:09,800
I mean, real estate's a great
example of that.

465
00:24:09,800 --> 00:24:12,200
Like there's a lot of great real
estate conferences or that's the

466
00:24:12,200 --> 00:24:15,600
model and it just works.
You know, I think the family

467
00:24:15,600 --> 00:24:18,960
office space is just so nuanced.
You also mentioned this, too.

468
00:24:18,960 --> 00:24:20,920
I mean, I think there's
different models now, right?

469
00:24:20,920 --> 00:24:24,240
There's membership models or
people pay a fee and then

470
00:24:24,240 --> 00:24:27,000
they're attending events, so
each event isn't underwritten or

471
00:24:27,000 --> 00:24:28,320
they don't have a sponsor per
event.

472
00:24:28,320 --> 00:24:31,040
That usually lightens the load.
Other things, if there's a

473
00:24:31,040 --> 00:24:33,840
nominal ticket fee to get in
where the person has to buy into

474
00:24:33,840 --> 00:24:37,880
actually wanting to be there.
Yeah, that's interesting too.

475
00:24:37,880 --> 00:24:41,120
So I think there's there are
ways of doing it, but I think if

476
00:24:41,120 --> 00:24:45,040
you focus on smaller scale and
quality, that's the best way

477
00:24:45,040 --> 00:24:47,880
forward.
Yeah, I don't mind saying I went

478
00:24:47,880 --> 00:24:50,000
for the first time, even though
I'd known about it and been

479
00:24:50,000 --> 00:24:57,480
invited prior to a conference
that's held in Cayman in

480
00:24:57,480 --> 00:25:00,480
January, I think it is.
I went for the first time last

481
00:25:00,680 --> 00:25:04,360
year and it was really good,
like, and I wrote a check and I

482
00:25:04,360 --> 00:25:06,440
paid my own way and I was happy
to do it.

483
00:25:07,000 --> 00:25:11,440
Like I didn't feel like I yeah,
that feels better to me.

484
00:25:11,440 --> 00:25:14,880
And a lot of people are not in a
position to or are willing to do

485
00:25:14,880 --> 00:25:17,480
that.
But I paid for my hotel room, I

486
00:25:17,480 --> 00:25:20,200
paid for my flights, I paid for
the ticket price.

487
00:25:20,640 --> 00:25:23,760
And it was worth it, right?
Yeah.

488
00:25:25,240 --> 00:25:27,680
So that there isn't, there's
this inherent buy in, right?

489
00:25:27,680 --> 00:25:29,480
Like you want to be there, you
pay for it.

490
00:25:29,480 --> 00:25:31,720
So I think that's that's
something that's interesting.

491
00:25:31,720 --> 00:25:35,680
Now if you price that ticket too
high, you may lose people and

492
00:25:35,680 --> 00:25:38,440
you might lose people regardless
depending on people's budgets.

493
00:25:38,440 --> 00:25:41,640
But I do think that that buy in
is important.

494
00:25:42,400 --> 00:25:44,400
I mean, even just in if we're
not even talking about the

495
00:25:44,400 --> 00:25:46,960
family office space, like just
how we buy things and how we

496
00:25:46,960 --> 00:25:50,200
attend things now, right?
I think it's this 2025 mindset

497
00:25:50,200 --> 00:25:52,920
of, you know, you're buying into
it.

498
00:25:52,920 --> 00:25:55,480
Like if it's, if it's free or if
it's coming to, you're probably

499
00:25:55,480 --> 00:25:58,680
more likely to push it aside and
not care so much about it.

500
00:25:59,400 --> 00:26:01,960
Yeah, presumably if you pay for
it, it has some value, right.

501
00:26:02,040 --> 00:26:06,880
So tell, tell us a little bit
more of how the audience who

502
00:26:06,880 --> 00:26:11,240
might be listening to this can
help you in your business and

503
00:26:11,240 --> 00:26:13,920
your new venture.
Well, I am always looking to

504
00:26:13,920 --> 00:26:17,280
share interesting stories.
So the thing that between me

505
00:26:17,280 --> 00:26:20,040
launching my business and well,
between me leaving the corporate

506
00:26:20,040 --> 00:26:22,400
world and launching my business,
I kind of took a mini

507
00:26:22,400 --> 00:26:24,000
sabbatical, which felt really
good.

508
00:26:24,080 --> 00:26:25,960
And it wasn't really sabbatical
because I have two young

509
00:26:25,960 --> 00:26:27,720
children.
But you know, I wasn't working

510
00:26:27,720 --> 00:26:29,960
for three months and I kind of
did this whole.

511
00:26:30,080 --> 00:26:33,240
You would have appreciated this,
Arthur, like a soul searching, a

512
00:26:33,240 --> 00:26:37,160
moment of a lot less screen
time, a lot less busyness.

513
00:26:37,160 --> 00:26:41,560
And I'd had this business plan
I've been sitting on and I was

514
00:26:41,560 --> 00:26:43,400
like, well, this is what I think
I have to do, right?

515
00:26:43,400 --> 00:26:46,680
Like, let me try to figure out
in the quiet moments, reading a

516
00:26:46,680 --> 00:26:51,800
book, being bored, you know,
what is it that will come to me?

517
00:26:52,840 --> 00:26:55,360
And not to sound too spiritual
or, or religious, but I was

518
00:26:55,360 --> 00:26:57,560
like, what am, what am I missing
that the universe can kind of

519
00:26:57,560 --> 00:27:00,000
tell me about?
And I learned a lot during that.

520
00:27:00,320 --> 00:27:03,400
I guess this this pause of mine
and just having conversations

521
00:27:03,400 --> 00:27:07,720
with friends with no agenda.
I was trying to figure out what

522
00:27:07,720 --> 00:27:10,960
really mattered to me, right?
Like was and and believe me,

523
00:27:10,960 --> 00:27:14,080
making money matters to me.
I'm definitely a capitalist who

524
00:27:14,080 --> 00:27:17,000
believes in, you know, making
money.

525
00:27:17,000 --> 00:27:20,080
But at the same time, I was
like, but who am I at my core?

526
00:27:20,080 --> 00:27:22,000
And it really just kept coming
up over and over.

527
00:27:22,000 --> 00:27:25,240
I'm a storyteller.
I like telling people stories.

528
00:27:25,240 --> 00:27:28,960
I like conversations like this
where it feels like we're really

529
00:27:28,960 --> 00:27:32,960
together and we're connecting.
And I wanted to focus on telling

530
00:27:32,960 --> 00:27:36,000
stories that mattered to me
because I cover the whole

531
00:27:36,000 --> 00:27:39,960
spectrum of wealth, right?
Everything from investing to

532
00:27:39,960 --> 00:27:42,840
trust in the States to, you
know, you name it.

533
00:27:42,840 --> 00:27:45,200
Like everything that I've
covered and the things that kept

534
00:27:45,200 --> 00:27:48,480
coming back to me were stories
about legacy, about lifestyle,

535
00:27:48,480 --> 00:27:52,320
about the family and this like
family connectivity, the

536
00:27:52,320 --> 00:27:55,160
dynamics.
And the other thing that was

537
00:27:55,360 --> 00:27:58,240
really resonated with me was
this connectivity about women

538
00:27:58,240 --> 00:28:00,400
and wealth, right?
We keep hearing about this great

539
00:28:00,400 --> 00:28:03,360
wealth transfer coming up and
all this money coming into the

540
00:28:03,360 --> 00:28:06,160
hands of women.
But even me in my 40s, I look

541
00:28:06,160 --> 00:28:07,560
around and talk to my
girlfriends.

542
00:28:07,560 --> 00:28:10,480
Many of them are really
underprepared, have no clue

543
00:28:10,480 --> 00:28:13,560
about the finances.
Maybe, you know, the breadwinner

544
00:28:13,560 --> 00:28:17,840
themselves or just as much as
their partner, and they're still

545
00:28:17,840 --> 00:28:20,520
not educated.
So I just felt like, OK, I want

546
00:28:20,520 --> 00:28:24,440
to tell stories that are going
to matter and that are going to

547
00:28:24,440 --> 00:28:27,120
move the needle forward and help
people be proactive in their

548
00:28:27,120 --> 00:28:28,760
lives.
So women and wealth is a huge

549
00:28:28,760 --> 00:28:30,440
component of the content I
cover.

550
00:28:30,440 --> 00:28:33,480
Philanthropy and giving back is
something, but also just

551
00:28:33,480 --> 00:28:35,800
highlighting stories about
entrepreneurs, people doing

552
00:28:35,800 --> 00:28:39,120
really interesting things,
things that may be impacting our

553
00:28:39,120 --> 00:28:41,720
world in the future.
So I think that was really

554
00:28:41,720 --> 00:28:43,600
powerful.
So, you know, people that are

555
00:28:43,600 --> 00:28:46,840
listening that may have a story
to share, may want to talk about

556
00:28:46,840 --> 00:28:48,920
it.
You know, I, I love to sort of

557
00:28:48,920 --> 00:28:51,760
share those stories that aren't
in the mainstream media that

558
00:28:51,760 --> 00:28:54,400
aren't getting the credit or
maybe they're not the senior

559
00:28:54,400 --> 00:28:56,840
professional in their
establishment.

560
00:28:56,880 --> 00:29:00,720
So, you know, how do we help
this rising Gen. share their

561
00:29:00,720 --> 00:29:03,480
stories too?
I think technology and social

562
00:29:03,480 --> 00:29:06,800
media has made there's so much
information out there, but some

563
00:29:06,800 --> 00:29:09,120
people just aren't equipped in
like getting their narrative

564
00:29:09,120 --> 00:29:11,280
right, right.
Like how do I position myself?

565
00:29:11,280 --> 00:29:14,360
How do I market myself?
How do I be part of the story?

566
00:29:14,360 --> 00:29:17,240
How do I get on the next panel?
How do I get invited to that

567
00:29:17,240 --> 00:29:20,800
next conference?
So I think, you know, people

568
00:29:20,800 --> 00:29:23,680
that are interested in sharing
those sorts of stories with me,

569
00:29:23,680 --> 00:29:26,920
I would love to hear them,
anyone that's looking and

570
00:29:26,920 --> 00:29:30,000
particularly anything that's
connected sort of this lifestyle

571
00:29:30,000 --> 00:29:34,400
legacy component, because sort
of my new thing is legacy and

572
00:29:34,400 --> 00:29:37,400
lifestyle is the new wealth and
I want to start telling those

573
00:29:37,400 --> 00:29:39,640
stories so.
It's a little overused, but

574
00:29:39,640 --> 00:29:43,800
experiences are the new sort of
aspirational wealth.

575
00:29:45,360 --> 00:29:47,440
So someone said to me today,
you're going to love this.

576
00:29:47,440 --> 00:29:49,760
I was talking with a family
office friend in London who

577
00:29:49,760 --> 00:29:51,600
always gives me the best books
to read.

578
00:29:51,960 --> 00:29:56,000
He gave me 100 year life once,
which I loved about longevity

579
00:29:56,000 --> 00:29:59,000
and how we need to look at like
our stages of our life, 9, three

580
00:29:59,000 --> 00:30:01,040
life cycles.
But you know, when maybe we

581
00:30:01,040 --> 00:30:04,880
never retire, a sort of thing.
And he gave me a book today.

582
00:30:05,080 --> 00:30:08,640
Oh, I'll pull it up right now.
And it had this concept called.

583
00:30:08,680 --> 00:30:11,240
It's called Die with 0 and.
There's a concept of.

584
00:30:11,320 --> 00:30:16,560
Roe return on experience.
Arthur, how cool is that?

585
00:30:16,560 --> 00:30:21,440
Roe return on experience And he
was explaining to me, I cannot

586
00:30:21,440 --> 00:30:24,360
articulate it well because I've
not read the book, although it's

587
00:30:24,360 --> 00:30:27,840
sitting in my Amazon cart now.
But this concept of, you know,

588
00:30:27,840 --> 00:30:30,320
we can't, we're dying, can't
take it with us, right?

589
00:30:30,320 --> 00:30:33,040
So how do we use there's a lot
of people that have all this

590
00:30:33,040 --> 00:30:37,000
wealth and maybe it aren't even
using it for any reason, right?

591
00:30:37,000 --> 00:30:38,080
They're just kind of hoarding
it.

592
00:30:38,080 --> 00:30:40,400
So how do you guess?
It would be great if you want to

593
00:30:40,400 --> 00:30:42,960
do good with it, wonderful.
But even how are you just

594
00:30:42,960 --> 00:30:45,560
enjoying it like with your
friends, your family in a way

595
00:30:45,560 --> 00:30:49,360
that's connected, you know, so I
love that concept of return on

596
00:30:49,360 --> 00:30:52,280
experience.
I'm like oh I can't wait to read

597
00:30:52,280 --> 00:30:55,680
this but.
So I've spent a fair amount of

598
00:30:55,680 --> 00:30:59,680
time with a handful of people
who have endless amounts of

599
00:30:59,680 --> 00:31:02,720
money.
And I learned this through a

600
00:31:02,720 --> 00:31:07,520
friend in detail, because he's
kind of the expert at it is

601
00:31:07,520 --> 00:31:10,720
instead of doing the
traditional, I've got to make

602
00:31:10,720 --> 00:31:14,520
sure I pass all this money on
and make sure my heirs have.

603
00:31:15,920 --> 00:31:18,880
Why don't you figure out what
your best life is and live it

604
00:31:18,880 --> 00:31:23,680
now, right?
Because the money is, is

605
00:31:23,680 --> 00:31:25,280
meaningless, right?
It's not.

606
00:31:25,280 --> 00:31:29,120
It's just there.
And so I think that part of the

607
00:31:29,120 --> 00:31:33,000
paradigm shift was everybody's
telling me I have to secure my

608
00:31:33,000 --> 00:31:38,480
stay rich money, which is fine,
But meanwhile I'm agonizing over

609
00:31:38,480 --> 00:31:41,840
spending your 50 grand on a
vacation for my family.

610
00:31:42,000 --> 00:31:46,800
And I should be doing that
willingly and maybe 100, right,

611
00:31:46,840 --> 00:31:50,200
Because it's it doesn't even it
doesn't even make a dent, right.

612
00:31:50,720 --> 00:31:52,800
But meanwhile I get to spend
time with my family.

613
00:31:53,200 --> 00:31:57,120
I don't know if you saw the Have
you watched Land Man with Billy

614
00:31:57,120 --> 00:32:00,280
Bob Thornton?
No, put on the list, land man,

615
00:32:00,400 --> 00:32:02,440
got it.
No, this is epic.

616
00:32:03,400 --> 00:32:06,880
He he's making the rounds now
because he has the next episode.

617
00:32:07,440 --> 00:32:11,840
But Taylor Sheridan, who did
film that was largely filmed in

618
00:32:11,840 --> 00:32:13,840
Park City, UT, what was the name
of it?

619
00:32:13,960 --> 00:32:18,080
I'll think of it in a second.
Anyway, so there's a scene in

620
00:32:18,080 --> 00:32:23,640
Land Man where the guy that owns
the Dallas Cowboys comes in to A

621
00:32:23,880 --> 00:32:28,800
to this is not a spoiler to
basically Land Man's an oil guy

622
00:32:29,240 --> 00:32:32,920
and the guy that owns the oil
company is on his deathbed.

623
00:32:33,480 --> 00:32:35,680
You know, he's young, but he's
so stressed out.

624
00:32:35,680 --> 00:32:38,880
And the guy that owns the Dallas
Cowboys comes in and makes his

625
00:32:38,880 --> 00:32:42,400
big speech that everybody loved
about how he's in.

626
00:32:42,640 --> 00:32:45,600
The best thing he ever did was
being business with his family.

627
00:32:46,080 --> 00:32:49,320
So his family and his kids could
be part of his business.

628
00:32:49,320 --> 00:32:52,240
And that far exceeded the
exponential wealth that he's

629
00:32:52,240 --> 00:32:55,120
created.
But his stories like that that

630
00:32:55,160 --> 00:32:59,840
are moving and it's been talked
about in the media quite often,

631
00:32:59,880 --> 00:33:02,160
despite how bad the beat he is
in general.

632
00:33:02,200 --> 00:33:04,400
And then there's another scene
in land man.

633
00:33:04,400 --> 00:33:09,240
It's a must watch by the way,
Kristen or talks about climate

634
00:33:09,240 --> 00:33:13,240
change and why we all are
dependent on oil because it's

635
00:33:13,240 --> 00:33:17,160
all about the oil, the business
of oil and how hard it is and

636
00:33:17,160 --> 00:33:19,720
dangerous it is.
But it also Billy Bob Thornton

637
00:33:19,720 --> 00:33:22,640
makes his big speech to somebody
who doesn't really understand

638
00:33:22,640 --> 00:33:25,320
how much oil we actually use and
that we have to continue to

639
00:33:25,320 --> 00:33:28,320
produce it until we find
appropriate replacements.

640
00:33:28,320 --> 00:33:33,560
And it's, yeah, epic dialogue,
the storytelling thing that you

641
00:33:33,560 --> 00:33:36,160
would love just because that's
exactly what it is.

642
00:33:36,600 --> 00:33:39,160
It says, wait a minute, you're
looking at it from a from a

643
00:33:39,400 --> 00:33:41,920
perspective that we don't need
oil.

644
00:33:41,920 --> 00:33:44,280
Well, we need it until we find
something else, right?

645
00:33:44,360 --> 00:33:46,520
And it is just, well, that's.
Fascinating.

646
00:33:46,720 --> 00:33:51,760
Yeah, great stuff.
I love finding books or TV that

647
00:33:51,760 --> 00:33:55,120
sort of relate to our space
because I actually put that in

648
00:33:55,120 --> 00:33:56,840
every of my one of my digital
issues.

649
00:33:56,840 --> 00:33:59,720
I always say what I'm reading or
I'm watching or what have you.

650
00:33:59,720 --> 00:34:03,120
And I love to hear that.
OK, land man, I've got it and

651
00:34:03,120 --> 00:34:05,680
you have to read Die with Zero
and we'll reconnect.

652
00:34:06,000 --> 00:34:11,400
Yeah.
So the storytelling is, I mean,

653
00:34:11,480 --> 00:34:15,120
back to the original Romans and
Greeks and Shakespeare.

654
00:34:15,120 --> 00:34:17,080
I mean, it's always been about
storytelling.

655
00:34:18,320 --> 00:34:21,800
You bet.
And Andreessen Horowitz just

656
00:34:21,800 --> 00:34:26,360
came out today and it's like I
this is not like an epiphany,

657
00:34:26,360 --> 00:34:31,760
but they're saying storytelling
will be the gold of this

658
00:34:31,760 --> 00:34:36,560
generation because everything
else can be done by ChatGPT

659
00:34:37,400 --> 00:34:41,679
except for the human element in
the end, right?

660
00:34:42,320 --> 00:34:44,639
And so it can make up great
stories.

661
00:34:44,639 --> 00:34:46,760
We were just, Mary and I were
just laughing this morning

662
00:34:46,760 --> 00:34:51,239
because The New Yorker comes out
with those cartoons and then it

663
00:34:51,239 --> 00:34:55,199
asks the audience to to write
the caption.

664
00:34:55,199 --> 00:34:57,280
And then you win.
If you write the caption that

665
00:34:57,280 --> 00:35:02,160
they select.
Well, you can feed that cat that

666
00:35:02,160 --> 00:35:06,120
cartoon into chat TTV and have
it write the caption for you,

667
00:35:07,000 --> 00:35:10,240
but it's no original thought.
Like what fun is that right so.

668
00:35:10,840 --> 00:35:13,640
It's so funny you said this
because I had this argue with my

669
00:35:13,640 --> 00:35:18,200
dad recently because he's hopped
up on understanding AI and that

670
00:35:18,200 --> 00:35:21,160
every business will be listen.
I have talked and written too

671
00:35:21,160 --> 00:35:25,040
much about how AI is being, you
know, it's in everything and we

672
00:35:25,040 --> 00:35:27,080
we have to embrace it.
Like there's there's no way that

673
00:35:27,080 --> 00:35:29,600
we're not embracing it.
And but my father was saying,

674
00:35:29,600 --> 00:35:31,960
you know, looking at his two
young grandkids, my kids saying,

675
00:35:31,960 --> 00:35:33,720
well, they're going to have to
like learn AI.

676
00:35:33,720 --> 00:35:35,520
And I said they'll have to learn
to use it.

677
00:35:35,520 --> 00:35:38,280
I said, but you know, the things
I'm going to teach my kids, it's

678
00:35:38,280 --> 00:35:40,760
how to talk to somebody, it's
how to create a relationship,

679
00:35:40,760 --> 00:35:43,280
it's how to network.
What's going to happen is people

680
00:35:43,280 --> 00:35:45,520
are just going to go so far into
technology.

681
00:35:45,520 --> 00:35:48,960
The commodity that's going to be
sought after is someone with a

682
00:35:48,960 --> 00:35:52,880
personality that has an ability
to be articulate and to connect

683
00:35:53,080 --> 00:35:56,680
and to tell a story verbally or
maybe in public who you know,

684
00:35:56,680 --> 00:35:59,280
every company is going to
eventually need a CEO that can

685
00:35:59,280 --> 00:36:02,560
speak on CNBC and get out there
and someone you know,

686
00:36:02,560 --> 00:36:05,840
salespeople will still need to
exist because you know, there

687
00:36:05,840 --> 00:36:08,760
needs to be this connectivity.
And I said, that's commodity.

688
00:36:08,760 --> 00:36:11,560
I want to teach my kids.
I want them to like look

689
00:36:11,560 --> 00:36:13,760
somebody in the eye and say, hi,
Arthur, nice to see you.

690
00:36:13,920 --> 00:36:16,520
Where did you vacation last?
Right there in creating this

691
00:36:16,720 --> 00:36:20,640
ability for connection because
that's what Chachi BT won't be

692
00:36:20,640 --> 00:36:23,080
able to replicate.
And yes, I'm not saying let's

693
00:36:23,080 --> 00:36:26,240
not understand it and utilize it
in a way that makes sense to

694
00:36:26,720 --> 00:36:29,280
streamline our businesses.
I mean, AI has helped a lot

695
00:36:29,280 --> 00:36:33,240
actually in the launch of my own
business and being able to make

696
00:36:33,240 --> 00:36:36,160
decisions faster and streamline
efficiencies for sure.

697
00:36:36,640 --> 00:36:39,600
But yeah, I think we all need to
still be able to tell stories,

698
00:36:39,640 --> 00:36:42,320
you know?
Tell stories, engage with

699
00:36:42,320 --> 00:36:48,320
people, look somebody in eye the
eye, have a handshake, be be

700
00:36:48,320 --> 00:36:51,160
genuinely interested in what
somebody's saying and list

701
00:36:51,160 --> 00:36:53,200
actually listening.
Right?

702
00:36:53,200 --> 00:36:57,920
Because most people don't.
No, I could see it every zoom

703
00:36:57,960 --> 00:36:59,040
I'm.
Interesting to see.

704
00:36:59,040 --> 00:37:01,240
I was like, oh.
If we just made a phone call,

705
00:37:01,240 --> 00:37:03,080
maybe someone would be.
Forced to listen over here a

706
00:37:03,080 --> 00:37:07,560
conversation, you would be
forced to listen, right How many

707
00:37:07,560 --> 00:37:09,800
times have you been in a
conversation and the person that

708
00:37:09,800 --> 00:37:12,240
you're talking to is just
waiting for you to shut up

709
00:37:12,240 --> 00:37:14,480
because they have the next thing
on their mind that they want to

710
00:37:14,480 --> 00:37:18,400
say they're not even listening
to you, right And I'm I'm being

711
00:37:18,400 --> 00:37:21,720
critical of that.
As you know, most people are bad

712
00:37:21,720 --> 00:37:28,400
listeners and I think that with
the immediate gratification

713
00:37:28,400 --> 00:37:31,240
nation that we've created
through screen times and all

714
00:37:31,240 --> 00:37:34,080
these social networks, I'm not
saying anything that's, you

715
00:37:34,080 --> 00:37:37,600
know, hasn't been said before,
but you know, the sound bites

716
00:37:37,600 --> 00:37:40,960
and people getting, you know,
you said when you were bored.

717
00:37:41,600 --> 00:37:44,720
I don't think I've been bored in
50 years and I'm not being

718
00:37:44,720 --> 00:37:48,880
critical of you, but like.
I'm only do it on airplanes and

719
00:37:48,880 --> 00:37:51,560
when I'm on a bus, I try to put
my phone down.

720
00:37:51,560 --> 00:37:54,680
I don't connect to the Internet,
and I try to just stare out the

721
00:37:54,680 --> 00:37:56,800
window.
I really do because I think, and

722
00:37:56,800 --> 00:37:58,880
believe me, I'm not doing
anything perfectly in terms of

723
00:37:58,880 --> 00:38:02,080
shutting down screen time.
But that's been my new If I'm on

724
00:38:02,080 --> 00:38:05,000
a bus going to New York City, if
I'm on an airplane going

725
00:38:05,000 --> 00:38:07,680
somewhere, maybe I'll watch a
movie if it's a long flight.

726
00:38:07,680 --> 00:38:10,000
But after that it's reading or
staring at the window.

727
00:38:10,000 --> 00:38:12,320
Totally, Yeah.
Yeah.

728
00:38:12,320 --> 00:38:15,680
When I would regularly just
stare out the window in New York

729
00:38:15,680 --> 00:38:18,520
City because it's so much fun,
you know, taking an Uber from

730
00:38:18,520 --> 00:38:21,440
one place to another, it's
always interesting to see what's

731
00:38:21,440 --> 00:38:23,840
going on there.
But yeah, I think that the

732
00:38:23,840 --> 00:38:28,040
storytelling and then the
editing skill was going to be

733
00:38:28,040 --> 00:38:32,200
super valuable because you can
have the AI do all the grunt

734
00:38:32,200 --> 00:38:34,120
work.
Then you have to look at it and

735
00:38:34,120 --> 00:38:35,800
say, does this make sense?
Right.

736
00:38:35,880 --> 00:38:37,880
Absolutely.
I mean, I do that all the time.

737
00:38:37,880 --> 00:38:40,960
I I'm a copious note taker and
especially, and believe me, it

738
00:38:40,960 --> 00:38:44,280
does cut down on time.
And I did a really interesting

739
00:38:44,600 --> 00:38:47,400
AI for journalism program before
I left Crane, which was very

740
00:38:47,400 --> 00:38:50,560
valuable to me.
But you have to be looking at

741
00:38:50,560 --> 00:38:52,960
that two or three times.
Like they don't get it.

742
00:38:52,960 --> 00:38:56,240
They don't understand new ones.
They may attribute a quote to

743
00:38:56,240 --> 00:38:59,040
the wrong person.
You know, like you have to be

744
00:38:59,040 --> 00:39:03,800
saying, OK, this is going to cut
down my time by 70%, but I need

745
00:39:03,800 --> 00:39:06,200
to.
And I think that's hard though

746
00:39:06,480 --> 00:39:11,000
for early career people, right
mid stage, late stage career

747
00:39:11,000 --> 00:39:13,160
where we know what we're doing,
like we're programmed to

748
00:39:13,160 --> 00:39:16,280
understand the nuances.
But if you're 25 and you're

749
00:39:16,280 --> 00:39:18,400
early in a job, you don't know
those nuances yet.

750
00:39:18,400 --> 00:39:21,640
So it's really hard to use that
from soup to nuts, Like those

751
00:39:21,640 --> 00:39:24,360
are gut check things that we've
all just sort of developed.

752
00:39:24,360 --> 00:39:27,240
So I do think it's interesting
to see how the younger people

753
00:39:27,240 --> 00:39:29,680
are utilizing it.
But they're if they forget the

754
00:39:29,680 --> 00:39:32,240
human element of it, so much is
going to be lost.

755
00:39:32,240 --> 00:39:35,040
And writing is going to be one
of those like pure articles,

756
00:39:35,040 --> 00:39:38,880
books, what have you, is very
much involved in in that sort of

757
00:39:38,880 --> 00:39:41,880
connectivity in the media.
But you need to have that human

758
00:39:41,880 --> 00:39:44,960
connection to make it a story
worth telling, I think.

759
00:39:45,440 --> 00:39:49,920
That and let's just look at the
sales part of the thing.

760
00:39:50,360 --> 00:39:54,720
Nothing happens until something
is sold, and the AI is not going

761
00:39:54,720 --> 00:39:58,080
to sell something for you.
Might create a nice funnel,

762
00:39:58,280 --> 00:40:02,040
create a series of posts, create
some activity, but you still

763
00:40:02,040 --> 00:40:05,040
have to pick up the phone or sit
across the table and say,

764
00:40:05,400 --> 00:40:07,600
listen, there's a $2,000,000.
Deal.

765
00:40:07,600 --> 00:40:11,160
We're sitting and we're going to
shake hands on it and you like

766
00:40:11,160 --> 00:40:13,680
me, I like you.
We're going to make this happen.

767
00:40:14,280 --> 00:40:17,320
It's still shit has to be sold.
I'm telling you, sales people

768
00:40:17,320 --> 00:40:19,120
are going to be a great
commodity going forward, Pete.

769
00:40:19,120 --> 00:40:21,920
Like the people that truly know
how to sell because they are

770
00:40:21,920 --> 00:40:25,080
listening and they're curious
about the person they're selling

771
00:40:25,080 --> 00:40:26,680
to.
That's going to be an art form

772
00:40:26,840 --> 00:40:29,560
that is going to be highly
sought, I think sought after in

773
00:40:29,560 --> 00:40:31,480
in this future of AII.
Think so too.

774
00:40:32,480 --> 00:40:37,640
Yeah, the the editing of the
output with the human element

775
00:40:37,640 --> 00:40:40,000
and the nuances will be hugely
valuable.

776
00:40:41,000 --> 00:40:44,720
So how can everybody, before we
wrap things up, tell everybody

777
00:40:44,720 --> 00:40:46,360
how to find you?
Fabulous.

778
00:40:46,360 --> 00:40:49,280
You can find me on LinkedIn at
Kristen Oliveri.

779
00:40:49,560 --> 00:40:52,600
You can find me on Instagram at
Chris Oliveri.

780
00:40:53,000 --> 00:40:56,520
I have a YouTube channel under
Wealth Reimagined and you can

781
00:40:56,520 --> 00:41:00,000
find me on my website
wealthreimagined.com.

782
00:41:00,200 --> 00:41:02,960
So many ways to get into.
Yeah, so can we.

783
00:41:02,960 --> 00:41:05,680
For example, you're doing a
podcast now.

784
00:41:05,680 --> 00:41:09,360
Right, just on my own.
I'm doing videos on the YouTube

785
00:41:09,360 --> 00:41:11,520
channel.
But we can repost.

786
00:41:11,520 --> 00:41:14,480
I haven't gone so far as to,
yeah, you can do all those

787
00:41:14,720 --> 00:41:18,280
things and I will obviously post
this on on my site, but I

788
00:41:18,280 --> 00:41:21,480
haven't gone.
I'm taking it like baby steps.

789
00:41:21,600 --> 00:41:25,680
I'm trying not to overwhelm
myself day by day, but I was

790
00:41:25,680 --> 00:41:28,400
thinking it was a little easier
to produce videos than a full

791
00:41:28,400 --> 00:41:30,360
length podcast.
But I mean, who knows?

792
00:41:30,520 --> 00:41:33,360
That could be my future.
Yeah, I think you should.

793
00:41:34,240 --> 00:41:34,840
Sure.
It's a bad word.

794
00:41:34,840 --> 00:41:36,400
I think it would be productive
for you.

795
00:41:36,400 --> 00:41:38,840
So I don't mind having this on
the recording, too.

796
00:41:39,200 --> 00:41:41,080
What was?
And she's going to kill me for

797
00:41:41,080 --> 00:41:42,720
not remembering her name because
she was so sweet.

798
00:41:42,720 --> 00:41:48,240
Your friend who stepped up at my
son's art showing at Nouriel

799
00:41:48,240 --> 00:41:49,600
Roubini's house.
Goodness.

800
00:41:50,120 --> 00:41:51,520
You remember I called.
Was I there?

801
00:41:51,640 --> 00:41:53,840
I wasn't there.
I know I gave you somebody, but

802
00:41:53,920 --> 00:41:56,640
yeah.
Was your friend that we sat on

803
00:41:56,640 --> 00:41:58,480
top of the sole house a couple
times?

804
00:41:58,840 --> 00:42:03,520
Your girlfriend, who was the
actress Joanna?

805
00:42:03,520 --> 00:42:07,000
Joanna Yeah.
My best friend Joanna, Yeah.

806
00:42:07,160 --> 00:42:09,680
Yeah, yeah.
Remember she, she stepped up

807
00:42:09,680 --> 00:42:15,720
when Tyler, my son, was in the
like an urgent need that was so

808
00:42:15,720 --> 00:42:17,480
great of her.
Yeah, Joanna.

809
00:42:17,760 --> 00:42:19,600
Joanna's the best.
Yeah, she's still the best.

810
00:42:19,600 --> 00:42:21,560
She's still living her best life
in New York City, too.

811
00:42:21,680 --> 00:42:24,240
Good to hear.
Yeah, yeah, yeah.

812
00:42:24,320 --> 00:42:27,080
I have to say hi to her so.
I will.

813
00:42:27,080 --> 00:42:28,760
I'll tell you said hi.
Would you?

814
00:42:28,920 --> 00:42:30,720
That would be awesome, yeah.
I will.

815
00:42:31,040 --> 00:42:33,320
Yeah, this has been great.
So good to see you.

816
00:42:33,320 --> 00:42:35,320
I'll see you in New York City
without I'll.

817
00:42:35,720 --> 00:42:39,560
I'll let you know when we're
coming in and then we'll make

818
00:42:39,560 --> 00:42:41,320
sure everyone gets a copy of
this.

819
00:42:41,320 --> 00:42:43,240
We'll go get have Greek food,
obviously.

820
00:42:44,800 --> 00:42:46,560
Let's do it.
Thank you, Arthur.

821
00:42:46,800 --> 00:42:48,440
So fun.
Thank you for having me.

822
00:42:50,080 --> 00:42:51,200
You're welcome.
Thank you.

823
00:42:51,360 --> 00:42:52,600
Thank you, everybody, for being
here.

824
00:42:52,640 --> 00:42:53,720
All right, the recording's off.