Mary Poppins of Product, What's your brand? | Nicole Castillo, VP Product, News Corp

Nicole leads the News Corp's mobile application development platform, which is the foundation for 32+ iOS and Android apps for News Corps brands - some familiar names like News York Post, WAllstreet journal, The Times, Sun and many more.

In this episode we talk about :

1️⃣ How Nicole's built her personal brand as Mary Poppins of Product

2️⃣ How the Mary Poppins characterization has evolved over time

3️⃣ How folks listening can build their own version of "about me" that's catchy

[00:00:00] Introduction

[00:02:07] Nicole's Product Journey

[00:06:42] Product Leadership is like Chessboard

[00:08:00] How Nicole became "Mary Poppins of Product"

[00:14:59] How did the branding excercise start and evolve?

[00:18:44] How can others create their own narrative and brand?

[00:25:00] How can Nicole help others create their narrative?

[00:27:45] Impact of a narrative or brand in career

[00:31:29] Rapid Fire

👉Episode page : https://Productleaders.fm/8