387: How to Build Something That Keeps Giving (William McNeely)
Episode 387: How to Build Something That Keeps Giving Episode Summary Most leaders build as though time is unlimited, and the idea that would matter most sits in a notebook waiting on money that never arrives. William McNeely, Founder and CEO of Do Greater Charlotte, stopped thinking that way in 2017, and six weeks after a double lung transplant, with no money and no staff, he was on a stage pitching an organization built around one sentence he had written himself: commit to doing something...
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Episode Summary
Most leaders build as though time is unlimited, and the idea that would matter most sits in a notebook waiting on money that never arrives. William McNeely, Founder and CEO of Do Greater Charlotte, stopped thinking that way in 2017, and six weeks after a double lung transplant, with no money and no staff, he was on a stage pitching an organization built around one sentence he had written himself: commit to doing something greater that will keep giving when you are no longer able to give. He tells the story of driving around Charlotte until he found a trashed step van, buying it for $1,500, and turning it into a mobile technology lab that taught kids in cul-de-sacs. That truck proved the concept behind an 8,000 square foot creative lab on the west side, then Sparkhouse Uptown, a $5 million renovation of Harvey Gantt's old architecture office. Listeners will walk away with a way to move an idea into action before the resources show up, and a filter for which ideas deserve to survive.
About William
William McNeely is Founder and CEO of Do Greater Charlotte, which moves youth and young adults from idea to income through programs in entrepreneurship, AI and innovation, and the creative trades. He spent more than twenty years in corporate technology, most of it with Apple in educational technology, and also taught school and coached youth football before a health crisis ended that career and turned him back toward the west Charlotte neighborhoods he grew up in. He launched Do Greater during COVID with a renovated step van, grew it into an 8,000 square foot creative lab inside an underused church, and in 2026 opened Sparkhouse Uptown, a 20,000 square foot hub at 500 North Tryon with a coffee shop, co-working space, screen printing press and full digital studio. Charlotte Magazine named him one of its 2025 Charlotteans of the Year. His wife of 35 years is part of the team and is, by his own account, the original pushback on every idea he brings home.
Resources
- Thanks to our podcast partner, Inperium
- William's LinkedIn | Do Greater Charlotte
- Raj Chetty's economic mobility research
- Book recommendations: Originals and Hidden Potential, both by Adam Grant
- Conference for NC Nonprofits, October 20-21, 2026 in Concord, where William is a featured speaker. Use code PATH26 for discount, or PATHMEM for $100 off through October 19 if you're already a member!
- Follow Your Path to Nonprofit Leadership, and please leave a review!
- Learn more about the leadership resources at Armstrong McGuire
