175: How Can Nonprofit Leaders Succeed in the Attention Economy? (Eric Ressler)
With the distractions of instant access to information, are you effectively capturing the attention of the right people in a sustained, authentic, and meaningful way to move your mission forward? Eric Ressler explains what the attention economy means and how it has affected nonprofit organizations in episode #176 of Your Path to Nonprofit Leadership. Eric shares why organizations struggle to find, grow and maintain funding and you can cut through the noise and better communicate your message. Learn why traditional strategies and approaches are not working in this attention economy and how to leverage the full power of a global digital culture.
Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmic empowers social impact organizations to catalyze real world change by helping them nail their impact story, build brand awareness, and inspire action. Eric got his start in design from a very young age, and after leaving a design program in San Diego early to pursue freelance work, cut his teeth running a freelance business in the digital design space. After organically building a strong roster of clients, he discovered a passion for the social impact and philanthropic space. Through working with numerous organizations across this sector, he found that often their missions and visions are strong, but their efforts are stymied by ineffective communications philosophies and practices. Now, Eric and Cosmic are on a mission to help social impact organizations across the globe navigate a rapidly changing world.
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