Jan. 12, 2024
BizQiz: Web3 Gaming and Digital Collectibles with Founder Joey Janisheck
This week on The Index, host Alex Kehaya welcomes Joey Janisheck, founder of BizQiz, the Web3 trivia game where brainpower unlocks blockchain rewards. Dive into this exciting fusion of AI-powered trivia questions, brand engagement, and digital collectible prizes. Discover how BizQiz is changing the game for both players and brands!
Host - Alex Kehaya
Producer - Shawn Nova
Chapters
00:04 - Exploring AI and Blockchain in BizQuiz
12:43 - Wallets in Targeted Marketing
Transcript
WEBVTT
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Welcome to the Index Podcast hosted by Alex Kahaya.
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Plug in as we explore new frontiers with Web 3 and the decentralized future.
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Hey everyone, and welcome to the Index brought to you by the Graph, where we talk with the entrepreneurs building the next wave of the internet.
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We do this because we believe that people are worth knowing.
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We believe in telling their stories so that you can learn why they are here pushing for a better future.
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Today, I'm excited to welcome Joey Janyshek, the creator of BizQuiz, an AI-powered web-based trivia game that rewards users with digital collectibles.
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It's launching this week and I'm excited for him to share more about what he's built.
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Thanks for being on the show.
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Hey, alex, thank you very much.
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I'm excited to be here.
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I love BizQuiz for a lot of reasons.
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It's built on Olaplex's Hub product, which is really cool.
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It's a really unique combination of AI and blockchain technology, which you don't see that many real use cases that combine both those technologies.
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Before we get into that, I just want to hear your background, start at the beginning.
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What were you doing before Web 3, and then tell me how you got into this space.
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I'm Joey.
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I live in Austin, texas.
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I've been a gun for hire for I feel like decades.
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I used to be the young kid who slept under my desk in the Web 1 startup and now I'm the grizzled veteran who's nobody wants to hear another story about a bad startup, but I've got them.
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Web 3 I find a fascinating place.
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I was part of the ICO revolution eight years ago nine years ago.
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I think the idea of blockchain and the power of an open database that the world can see and remix is so powerful.
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I'm not a big defi guy.
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I'm not that smart.
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I'm a big product guy.
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I'm a big software user interface guy.
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What I find interesting about all the blockchain and what gets me pumped every morning is just the idea that we're just getting started.
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We're 13 years into this.
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Since the Bitcoin paper came out 14 years we still haven't figured out the perfect use case, whether it's digital collectibles or it's flipping monkeys.
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We're still trying to find the right story to tell.
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We'll get there.
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We'll get there.
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Yeah, I agree.
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I think there really does need to be a different narrative outside of just speculation as entertainment.
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That's one of the reasons why I like BizQuiz, because I think it does combine in a unique way these two technologies AI and blockchain technology.
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That's entertaining.
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It still harnesses that idea that you can collect a digital good that you own.
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It's also something that I think already exists in a lot of places.
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Growing up, we used to love going to this place called Buffalo Wild Wings after a surf.
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There was always trivia there.
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All through college there was like Wing Night and Trivia Night.
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We're like huge nights.
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When I saw BizQuiz for the first time, it really resonated with me.
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Tell us what it is, how does it work?
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We'll walk everybody through what it is because I don't want to give away all of it.
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I want to let you talk about it.
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The promise of interactive TV.
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We've seen that for 30 years, I think.
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Disneyland has rides where you can step through history and there's some sort of interaction that you can have with your TV.
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Shopping's easier, your chores are somehow easier.
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We never achieve it.
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Everything becomes work.
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That's kind of problem.
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Number one I feel like interactive TV hasn't happened and it should, because we all have super computers in our pockets.
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Number two I am a competitive guy.
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Whenever Jeopardy comes on in the living room, the only competition I have is whoever happens to physically be.
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That's all we'll find.
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You guys, thanks, andstart Management Chambers in the room and you're trying to show off that you're the smartest guy in the family, which is easy to do.
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But I want to show off my knowledge.
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I want to compete against other folks Like I want to at least know where I sit.
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So the idea of competition in something as trivial as trivia excites me.
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I got a supercomputer.
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I want to have some fun and show off what I know, and there really hasn't been a product that nails that.
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The closest we got is HQ, which was a wonderful app.
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You have to download the app.
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It was kind of appointment TV we're at.
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You know, was it three o'clock in the afternoon every day, scott would come on and you'd play a trivia game and you'd win.
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You could win, you know, five bucks.
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So fast forward.
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I think that brands have a problem in that they're not getting engagement with their audience.
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If you are a product person I'm the guy in charge of the new Coke energy product I want you to understand the features of the product, why I want you to buy it.
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So I want to engage with the crowd and one of the simplest ways is just a trivia game.
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So that was kind of the origin of kind of biz quiz.
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Years ago I had an opportunity to work with ESPN.
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We did, you know, quizzes on TV.
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They used to be called second screen.
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This was eight years ago and ESPN had us build essentially a kind of a quiz game show for them, and the biggest challenges we had there were twofold.
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One is the amount of content that needed to be generated.
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Espn is fortunate enough to have a whole bullpen of copywriters, so that was easy for them, but smaller brand X wouldn't be able to pull that off.
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And then the other problem that we had was fulfillment of a reward.
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You gave me two minutes of your time.
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I want to give you a t-shirt.
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People will do anything for a t-shirt.
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That's the old saying, and the beauty of kind of what I've been able to do with Olaplex is I can now, instead of giving you a t-shirt, I can give you a digital collectible, completely streamlined, dropped off in your vault, and the the beauty of what we're trying to do is you don't need to know blockchain.
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That isn't part of the learning curve.
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I just want you to have a fun time and I don't need you to understand.
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I just need you to put in in a kind of a raw text format what you want the audience to know and understand about your brand and, in 60 seconds, will have them give have a useful interaction with your brand and understand it?
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How did you solve the content generation problem?
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you know the beauty of the open AI and kind of chat GPT.
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We're just getting started here.
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You know, six months ago we came out of nowhere, came out of the blue.
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What I've been able to do.
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The current state of the API is let's you take a large chunk of content and whittle it down into a game show.
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Essentially we can determine and control what voice is used.
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You know, normally you go for like an eighth grade level reading level, or we can even up the ante and make it for Technical people, for experts in a particular field.
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So the beauty of API is the open AI.
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Api is that we can kind of pump in raw data and get useful stuff back out.
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But it gets better all the time.
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You know Bard is a little bit better with words than chat GPT.
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So what you wind up doing is kind of combining API's to kind of wash the rice twice to get some clean.
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Oh wow, so you use both Bard and open on the back end.
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Bard's API isn't open for mainstream yet, but you can use the web interface.
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So if we're working demos or we've got a particular client will manually Rinse the content through Bard and then pump it through.
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The API is an open AI.
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I know people listening won't be able to see it, but it you know why the video online as well.
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Can you share screen?
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Walk me through A demo?
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Would love to see it, yeah.
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I'm gonna log you into the back end.
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This is the call the producer, and the producers are where all the games are set up.
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So now you'll see a bunch of logos here.
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Some of these are Real, but most of these are.
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You know, we're trying to get demos and understanding.
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So please, taylor Swift, don't do not sue me.
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She's the biggest show on earth right now and I'm very curious.
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When they have all these folks assembled in the stadium, you know how do you engage with them before she comes on, taylor.
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Swift, if you are listening, he doesn't want to work with you, so I do, I do.
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I want to engage with your audience and the goal will be let them have a little bit of fun with the phones that they have in their pockets.
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They scan in a QR code that you got projected on the big screen and the game is a foot.
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And two minutes later, or three minutes later, when the game is over, you'll deliver Digital collectibles, or you'll deliver a QR code that can be used at the merch table or, you know, a coupon to Buffalo Wild Wings.
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I mean to be honest, you don't really need her permission to do this because all the all the quiz data is you're going to show is publicly available information, like I could see a fan page on on Instagram Wanting to use this to collect emails and like, engage their fans with you know rewards 100%, so here I'll show you.
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So basically, it's these game shows you set.
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When they start and when they end, a QR code is generated immediately that can be scanned and you can jump into the game.
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The challenge that I've got as far as communicating the product is that this product can be used in real time.
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So at 1216 PM, which is what time it is here, I can start a game and at 1218 it can end, so we have this live interaction.
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So cool use cases yeah, use cases to be like the, the concert venue or a trade show, or I'm live streaming on Twitch appointment TV.
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I want to engage with the audience right here, right now.
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And then we also allow it to have an evergreen mode, which it turns the game into more of like a Google form where anybody who shows up at any time can participate.
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So if you go to play dot biz quiz, qiz, dot com, you can engage with a pickle pelusa tournament, and that's in the evergreen mode.
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I'm just gonna go to ESPN, try to find something, just grab random content.
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I don't know, foot surgery, not the most interesting, but you can just essentially grab content.
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I'm copying, I'm gonna jump back into the producer and I'm gonna create a quick event and we're gonna call this ESPN Now.
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Who knows and I'm literally just pasting the content from the ESPNcom hit creating and what we're gonna get is a game is getting created and it should show up here, and what's happening is we're going out to open AI, which is running a little slower today, so it might take 30 seconds, so I apologize for the delay.
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It'll go and crunch the content and turn it into a one minute trivia experience.
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The beauty is we've already got Olaplex plugged in, so there'll be digital rewards, right?
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So ESPN Now.
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Nice, you didn't even have to refresh the page.
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Correct, so I'm just gonna jump into this Right.
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There was a second quarterback out with a knee injury, so it just took that.
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Was it Marlon Humphrey?
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I don't even remember?
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Oh, Ryusin.
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So it took the raw content it's turning it into.
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Yeah, let's read this one.
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It says which Ravens quarterback has a season ending toe injury.
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What was it?
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Who was it?
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Tyrone.
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Yes, sir, I just picked a random article, so you have seven seconds to.
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How many pro bowls has Humphrey played?
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Three, I'm just guessing Three, but like a real fan would know this, you know they would know 100% and the idea was just a random article.
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We just took a random article, I think we got zero points.
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We didn't get any of them correct.
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So what you see is we've got a scoreboard, so we didn't actually get any of them.
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We should have probably took something that I knew answers to, but what I wanted to communicate is that we just took text, turned it into a game show and it's taking off.
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We have digital rewards in place.
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If we would have answered one question correctly, we would have unlocked a claim pack, and these are all Oplex powered digital collectibles.
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They're all on the Solana network.
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I kind of want to answer a question, right?
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Yeah, let's play again.
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Or play the pickleball one.
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Yeah, let's go.
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If you haven't already played it, let's see if that one will unlock it 100%.
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Let's go hit up the pickleball one I know nothing about pickleball, but I have some friends who like pickleball.
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The people who love pickleball are obsessed with the old pickleball, and every game has its own unique URL and private branding.
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So right now, the BizKiz was a generic look.
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This pickleball is pickleball branded Taylor Swift branded.
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So from a brand perspective, you control the messaging All right.
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So I know this one.
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So let's jump into.
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This is in an evergreen mode, so if you were to jump in and play, if you go to play BizKizcom, you'd see the exact same thing.
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The game's about ready to start and then I'll show you.
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We'll answer one correctly.
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So I know wrist injury is the answer.
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It's the most common pickleball.
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That was the number one injury.
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Yeah, let's read the questions out for people who can't see that.
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Oh sorry, forgive me.
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Yeah, pickleball is most common injury.
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So there'll be four questions and answers here.
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Who's considered the father of pickleball?
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Mccallum, grover Bell or Prichard?
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Hmm, I know I know all the answers to these.
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It's a trick question.
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Prichard and Barney McCallum invented the game in 1965.
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There's an opportunity to put an interstitial in reinforce whoever's paying for the project?
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And here's the leaderboard, Leaderboard current standings.
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What's the pickleball equivalent of a home run?
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A dink ace, kill shot.
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Or volley Kill shot An ace.
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Yeah, One more question what's the most popular pickleball paddle material?
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And I know this Wood, graphite, aluminum or composite.
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Oh gosh, I know.
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Pickleball folks know this like the back of their hand.
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It's getting expensive too.
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Graphite, there you go, this game, the game.
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I'm sure that costs $100 for a paddle.
00:14:40.267 --> 00:14:43.424
So what folks don't see is we have a leaderboard live leaderboard in place.
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The good news is I logged in and I answered questions correctly.
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The way this game was set up is, if I score a minimum of 50 points, I have the ability to unlock and I will have won a digital collectible.
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So what you're seeing on screen for the folks who can see, are Solana based digital collectibles powered by Olaplex.
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So I'm just going to go claim.
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I've got four that I can go claim and these are just random branded digital collectibles that we created.
00:15:14.688 --> 00:15:16.751
Again, it's all on chain.
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You have a wallet, but we don't call it a wallet.
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We call it a vault, so you have your own vault address.
00:15:24.129 --> 00:15:25.572
You know.
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We've got attributes.
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We've got all these classic digital collectible blockchain based items.
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It's got an address.
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It's got a transaction ID.
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The other beauty is you can send.
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You actually own these digital collectibles so you can transfer these to another location if you want.
00:15:44.897 --> 00:15:46.072
So if you want to send, them to a friend?
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Very cool.
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Yeah, you can associate the user's email with their wallet address and see anything that one with Hub.
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You can see all the wallets and the addresses and if they transfer it out, you can actually track where they're transferring it to.
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So you get a lot of data about the user and maybe even what are their assets they might hold, which will help you with targeting and things like that for that direct relationship between the wallet of the user and the customer.
00:16:14.198 --> 00:16:15.943
Oh cool, this is like analytics dashboard.
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So, yeah, analytics.
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So this is opt in and we're tracking you in kind of four dimensions.
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Web one we gather an email address.
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You know, odds are you gave me a burner email on the way in, so but we are capturing that.
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Number two we are putting in a hidden pixel.
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So bring your own pixel.
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So if you're a HubSpot or you're a Google Analytics company, we can use your tracking pixel.
00:16:44.552 --> 00:16:45.856
So we have that.
00:16:45.856 --> 00:16:46.772
Number two captured.
00:16:46.772 --> 00:16:51.115
If you're using the brave browser, you don't even show up, so that's not as effective.
00:16:51.115 --> 00:16:57.682
Number three you've got a wallet associated with your engagement and that's permanent.
00:16:57.682 --> 00:17:10.921
So once you claim a reward, it'll be in that wallet and we kind of have a paper trail that you've opted into and a reward for your participation in the game.
00:17:10.921 --> 00:17:14.779
And then number four is we have a literal score.
00:17:14.779 --> 00:17:26.555
So as you engage with the content, with the, under the auspices of a, you know, a quiz game, we know what you know, you know, we know if you're a pickleball expert or not a pickleball expert.
00:17:26.555 --> 00:17:28.375
So why would it's really interesting.
00:17:28.434 --> 00:17:33.498
Yeah, why would I sell you a $300 paddle if you didn't know the father of?
00:17:33.878 --> 00:17:35.221
you just qualified that lead.
00:17:35.221 --> 00:17:36.230
That's pretty.
00:17:36.230 --> 00:17:42.376
Actually, something I never thought about with the quiz game is like you qualified the customer and that's that's really important.
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