Episodes

Episode 53: Alex Lieberman ( @businessbarista ) talks about why it’s good to embrace the boring parts of starting a business. Founders can get caught up in the notion that if they’re not doing anything exciting at all times, ...

Episode 52: Alex Lieberman ( @businessbarista ) runs through 8 ideas to see if they merit becoming full-on sustainable businesses. From Blinkist for podcasts to an AI-assisted memoir writer, Alex walks through his thought pro...

Episode 51: It’s Flashback Friday. Alex Lieberman ( @businessbarista ) and Jesse Pujji ( @jspujji ), former co-host of The Crazy Ones, talk about what bootstrapping a business really means. In this episode, Alex uses examples...

Episode 50: Are you a “below the line” or “above the line” leader? Don’t know the difference? Alex Lieberman ( @businessbarista ) shares examples of how to become a more self-aware leader, making sure your approach to problem...

Episode 49: Establishing a logo can be a trap for many entrepreneurs and startups. Just because a business might have a distinct design or font that is recognizable, doesn’t mean it's a brand. Alex Lieberman ( @businessbarist...

Episode 48: Alex Lieberman ( @businessbarista ) is lost. This is something many entrepreneurs will cycle through over the course of their journey. It happens to the best of us. There is a belief that entrepreneurs have unshak...

Episode 47: Alex Lieberman ( @businessbarista ) dives into one of the most pivotal stages for every entrepreneur: finding product-market fit. There are a lot of definitions on product-market fit and how to achieve it. In this...

Episode 46: Ideas can come from anywhere but it doesn’t always mean it’ll be a good idea. Even the most savvy business minds believe they’re solving a problem that ultimately doesn’t lead to a sustained business. Alex Lieberm...

Episode 45: Alex Lieberman ( @businessbarista ) takes a look into what a personal holding company is, why it’s the hottest trend among entrepreneurs, and whether it’s the right move for you. While they may provide you the mos...

Episode 44: Alex Lieberman ( @businessbarista ) does another temperature check to review and reflect the latest achievements, adversities, and ascertainments. He’s closing in on finding product market fit for Storyarb and a r...

Episode 43: Alex Lieberman ( @businessbarista ) shares a harrowing story from an entrepreneur that pierces through at the human level. Scott Weir, aka The Coda Guy , lost his home and job while he had a family. At the brink o...

Episode 42: Alex Lieberman ( @businessbarista ) shares 8 businesses that he’s bullish on. He breaks down the idea, the problem that needs solving, the business model, and why he’s bullish. If any of these ideas are interestin...

Episode 41: Alex Lieberman ( @businessbarista ) talks about the Paradox of Success, what it is, and why it’s important. It’s an issue that Alex, and many other successful entrepreneurs grapple with as they continue to find su...

Episode 40: Welcome to Edge City. Alex Lieberman ( @businessbarista ) reveals his process for generating startup ideas. It’s a combination of how many people will want your idea, basically how big the market is; and how badly...

Episode 39: No pain, no gain. What doesn’t kill you makes you stronger. Growth lies in discomfort. Pressure makes diamonds. You’ve probably heard these phrases multiple times. It’s supposed to capture the relationship between...

We kick off season 4 by exploring the current economic and financial landscape and the tools investors can use to navigate it.

Episode 38: Building an audience or following on social media is no longer an influencer-exclusive goal. Entrepreneurs and business builders can leverage a large following to reap benefits to their business. Alex Lieberman ( ...

Episode 37: Alex Lieberman ( @businessbarista ) shares 6 musings in the last week that have been the conversation of the Internet-sphere. Learn why demand does not equal product market fit, how we tend to overreact to every t...

Episode 36: It’s time for another mailbag episode! Alex Lieberman ( @businessbarista ) answers some burning questions from our listeners. In this episode, Alex talks about how to balance your long-term brand with short-term p...

Episode 35: Codie Sanchez ( @Codie_Sanchez ) stops by to drop off gems about business building. As someone who’s used to going against the grain, she proudly wears the title of “unemployable,” in that she was meant to be an e...

Episode 34: Alex Lieberman ( @businessbarista ) reviews the article “Choose Good Quests” and talks about 4 types of quests every entrepreneur will have to choose from. Knowing which quest you’re on can determine how much effo...

Episode 33: Lace them up! Alex Lieberman ( @businessbarista ) dives into the meteoric rise of Hoka , the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 1...

Episode 32: Romeen Sheth ( @RomeenSheth ) steps in for a guest founder’s journal to share his 3 frameworks related to talent. These simple, but effective frameworks can help any founder hire the right talent to make their org...

Episode 31: Alex Lieberman ( @businessbarista ) analyzes a viral tweet by a former director at Twitter where she talked about the moments leading up to Twitter’s sale to Elon Musk and what it was like working with him. While ...