How Hoka Ran Away With The Competition

Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 10% of Deckers’ (parent company) revenue to nearly 40%, and a stock that is up 375% over the last 5 years. Learn more about the history of this niche, French brand; and how you can apply it to your business.

Timestamps:

(01:15): History of Hoka

(04:35): Great product for big problem

(05:48): Obsessive focus on a core audience

(09:38): How did Hoka rise so quickly?

(12:58): The shift in marketing

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

• Fly Human Fly | HOKA®

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Alex Lieberman (@businessbarista)

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