March 31, 2023
Retail Revolution: Unlocking the Power of Data-Driven Advertising for CPG Brands (Brian Spencer, Marketing Director, Kroger Precision Marketing at 84.51)
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- Based on the survey results, how he see's retail media networks evolving to continue delivering better advertising results, and what impact will this have on the CPG industry.
- How national retailers can assist other media players in improving advertising performance, and what collaboration opportunities exist between them.
- As we move away from vanity metrics like CPM and CTR; we discuss, what key performance indicators should brands and retailers focus on to better measure and drive advertising success.
- We discuss specific strategies and tools that brands can use to leverage retail media in order to drive incremental growth, especially when targeting new households.
