Mastering CPG Marketing: Strategies, Trends, and Innovations for Digital Leaders (Richard Rodgers, Marketing Director at Keurig)

Can you discuss some key trends and challenges you've observed in the marketing landscape, particularly in the consumer goods industry, and how you've navigated them throughout your career?

As a marketing leader, what strategies do you find universally effective in driving brand awareness and engagement, regardless of the specific product or company you're working with?

How do you approach fostering innovation and creativity within your marketing teams, and what advice would you offer to aspiring marketers looking to push boundaries and think outside the box?

In your experience, what are some essential skills and qualities that every successful marketer should possess, regardless of the industry or company they're in?