Episodes

"I don't know everything, and that's my superpower." In this raw, straight-talk episode of Sales Assassins, hosts Joe Blackburn and Jason Croft tackle the biggest roadblock holding back sales professionals: waiting to be "ready enough" to start. What You'll Learn: • Why taking action before feeling fully prepared leads to faster growth • How to build confidence through real-world experience instead of endless preparation • The simple mindset shift that separates top performe...

Your business is perfectly designed to get the results it's getting right now - even if you hate those results. In this powerful episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the critical link between systems and sales success. They share fresh insights about building effective processes that boost results while maintaining authentic human connections. Key Topics: • Why random actions lead to random results in sales • Creating systems that support g...

Every single member doubled their sales targets - here's how they did it. In this episode, Joe Blackburn and Jason Croft break down the remarkable success stories from the Sales Assassins program, where members achieved extraordinary results in just one year. One standout performer even multiplied their production by 6X. What Made This Possible: • Weekly hot-seat sessions where members tackle their biggest challenges • A proven accountability system that keeps everyone moving forward...

"Chemistry can't be commoditized." - Joe Blackburn drops this truth bomb in a powerful discussion about authentic sales in 2025. In this raw, unfiltered episode, hosts Joe Blackburn and Jason Croft share critical insights about: • Why major marketing players are moving away from paid ads • How a 23-year-old advisor generated $40M in premium sales without advertising • The shift from digital courses to real human connections • Why local influence matters more than ever in 2025 •...

"If you don't believe in what you're selling, your prospects won't either." In this straight-talking episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the real foundation of sales success - authentic belief in what you offer. Key Topics: • Why belief must come before confidence • The importance of being your own best client • How professional integrity builds lasting confidence • When walking away from deals actually makes you stronger • Real example...

STOP LOSING MILLION-DOLLAR OPPORTUNITIES TO BAD MEMORY In this powerful episode of Sales Assassins, hosts Joe Blackburn and Jason Croft reveal a deceptively simple tool that's helping sales professionals turn casual conversations into major deals. What You'll Learn: • The exact method top performers use to capture critical sales intel without looking awkward • A real-world example of how ignoring this technique almost meant disaster • The 48-hour rule that separates winners from w...

"Most people treat goal-setting like a New Year's fling - hot and heavy until January 11th, then ghosted forever. Stop leaving your success to chance." In this power-packed episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the science of turning goals into reality. As a self-proclaimed "newly converted" goal-setter, Jason brings fresh perspective while Joe shares battle-tested strategies from years of coaching high performers. The hosts cut through the complexity o...

Most sales "gurus" tell you to never give up on a prospect. Joe Blackburn and Jason Croft think that's terrible advice. In this raw conversation about modern sales psychology, Joe shares his controversial "F*** them next" mindset that helped him build multiple 7-figure businesses. While most coaches push endless follow-ups, Joe explains why obsessing over reluctant prospects actually repels the people who want to work with you. The episode breaks down: - Why your empty pipeline makes...

The exponential skill that matters in building your business isn't what you think. It's not your expertise, sales tactics, or marketing funnels. It's your ability to build genuine relationships that last. In this raw conversation between Joe Blackburn and Jason Croft, they break down why mastering PILLRs™ - Joe's term for strategic relationship building - is the foundation for sustainable success. Joe shares his journey from corporate America to building a thriving coaching business fro...

Elite business owners pay six figures to learn what you're about to hear for free. Most business meetings drain your soul. But in Scottsdale, Arizona, something different happened. Joe Blackburn and Jason Croft take us behind the scenes of an exclusive mastermind where high-performing business owners gather every four months to level up their game. This isn't your typical corporate networking event with boring power points and forced small talk. Joe reveals how he structu...

The holidays aren't your signal to slow down - they're your chance to pull ahead while everyone else takes their foot off the gas. In this episode of Sales Assassins, Joe Blackburn and Jason Croft break down why November and December are actually prime time for relationship building and setting up massive wins for the new year. Joe shares his proven holiday game plan that turns standard seasonal networking into real business opportunities. His approach? Pure gratitude and strategic g...

The difference between average and extraordinary isn't talent - it's knowing how much gas is left in your tank. Joe Blackburn opens up about the raw reality of running multiple businesses while his wife was on bed rest with twins, dealing with NICU stays, and managing heart monitors that sound like police sirens - all while being evaluated for a leadership position. But this isn't a story about hardship. It's about the lie we tell ourselves when we think we're at our limit. ...

Your inner voice is sabotaging your success. But it doesn't have to. In this episode of Sales Assassins, Joe Blackburn and Jason Croft reveal how to silence your inner critic and unlock your true potential. Joe shares his personal journey of breaking through mental barriers, from his days going door-to-door to running a high-ticket mastermind. He explains how a simple mindset shift - "just add a zero" - transformed his sales approach and skyrocketed his income. Jason digs deeper, explor...

Are you too available? In this eye-opening episode of Sales Assassins, hosts Joe Blackburn and Jason Croft tackle the often-overlooked skill of guarding your time. Joe shares his recent experience of moving to a new location and relearning the art of time guarding. He emphasizes the importance of allocating time wisely, especially when dealing with different tiers of clients. Jason adds valuable insights on applying this concept to online spaces and highlights the significance of standi...

Your online presence can make or break million-dollar deals. In this episode of Sales Assassins, hosts Joe Blackburn and Jason Croft dive deep into the often-overlooked importance of digital presence and media content for professionals. Joe shares eye-opening experiences where potential high-ticket clients researched him online before committing. He emphasizes how a strong digital footprint can be the deciding factor in closing major deals. Jason adds valuable insights on lever...

Your reputation can make or break your business. But how do you build it strategically? In this episode of the Sales Assassins Podcast, hosts Joe Blackburn and Jason Croft dive deep into the power of reputation and reach in business networking. Joe shares his experience of starting from scratch in a new location, emphasizing the importance of being curious about others and creating strategic connections. He warns against the common pitfall of being "that person" everyone avoids at social e...

In this episode of Sales Assassins, hosts Joe Blackburn and Jason Croft drop truth bombs about the lost art of word-of-mouth marketing. Joe shares his hard-won wisdom on why building genuine relationships beats cold outreach every time. He breaks down his "SAP" method - Sourcing, Arranging, and Pivoting - that turns casual conversations into business opportunities without being pushy. Jason digs deeper, questioning Joe on how to start these conversations naturally and when to make "the piv...

The secret weapon of business titans isn't what you think. It's not AI, fancy ads, or even superior products. It's the lost art of word-of-mouth marketing. In this episode of Sales Assassins, hosts Joe Blackburn and Jason Croft reveal the PILLR system - a revolutionary approach to building a thriving business through genuine connections. Joe, drawing from his experience as an insurance agent and financial advisor, shares how he went from farm-to-farm sales to creating a 7-figure busi...

Most professionals are clueless about the one thing that truly matters in business. It's not your skills, your degree, or even how good you are at your job. In this introductory episode of the Sales Assassins Podcast, hosts Joe Blackburn and Jason Croft dive deep into the often overlooked foundation of business success: word-of-mouth marketing. Joe, drawing from his 20+ years in financial services, shares why being great at your job isn't enough. He explains how professionals often f...